Implementation

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data. Management aggregates and disseminates this data in the form of information needed to
carry out the daily operations of business. Everyone who works in business, from someone
who pays the bills to the person who makes employment decisions, uses information systems.
A car dealership could use a computer database to keep track of which products sell best. A
retail store might use a computer-based information system to sell products over the Internet.
In fact, many (if not most) businesses concentrate on the alignment of MIS with business
goals to achieve competitive advantage over other businesses.
MIS professionals create information systems for data management (i.e., storing, searching and
analyzing data). In addition, they manage various information systems to meet the needs of
managers, staff and customers. By working collaboratively with various members of their work
group, as well as with their customers and clients, MIS professionals are able to play a key
role in areas such as information security, integration and exchange. An MIS professional
designs, implements and uses business information systems in innovative ways to increase the
effectiveness and efficiency of an organization.
2.1.1 BACKGROUND
In their infancy, business computers were used for the practical business of computing the
payroll and keeping track of accounts payable and receivable. As applications were developed
that provided managers with information about sales, inventories, and other data that would
help in managing the enterprise, the term "MIS" arose to describe these kinds of applications.
Today, the term is used broadly in a number of contexts and includes (but is not limited to):
decision support systems,
resource and people management applications, project management, and database retrieval
application.
2.1.2 DEFINITION
'MIS' is a planned system of collecting, storing and disseminating data in the form of
information needed to carry out the functions of management. According to Phillip Kotler "A
marketing information system consists of people, equipments, and procedures to gather, sort,
analyse, evaluate, and distribute needed, timely, and accurate information to marketing decision
makers."
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BI Reporting Tool Implementation Arpan Ganguly