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FEDERATION NEWS - The Jewish Georgian

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July-August 2012 THE JEWISH GEORGIAN Page 29<br />

YOU NEED TO KNOW...<br />

During the last 60-plus years, meter<br />

for meter, person for person, no other<br />

nation has done more for the betterment of<br />

the health, economic, and technological<br />

advancement of the world population than<br />

Israel. It is a story, although critically<br />

important, that is not heralded and largely<br />

remains unknown. We plan to present some<br />

of these unbelievable accomplishments in<br />

an attempt to disseminate the heart and<br />

soul of what and who Israel really is.<br />

GIVING TO THE WORLD<br />

THROUGH SCIENCE. Have you ever<br />

stopped to think how much better, safer,<br />

and healthier all people are because of what<br />

Israel has given to the world–––small in<br />

geography but gigantic in contributions?<br />

What a great reservoir of knowledge<br />

and innovative technology has emanated<br />

from that young, vibrant society. It would<br />

have been hard to imagine a little over sixty<br />

years ago that a diverse group such as this,<br />

speaking many different languages, could<br />

develop a country that would produce so<br />

much in the way of new and innovated<br />

technology. <strong>The</strong>re is probably no other<br />

place that proportionately has served as a<br />

more advanced and concentrated incubator<br />

of ideas and technical innovations.<br />

And now we read about another med-<br />

ical device that is in the development stages<br />

and promises to help alleviate suffering and<br />

untimely death. Check-Cap is a small,<br />

biotechnology company, based in Isfiya, an<br />

Arab Druze village in the Galilee close to<br />

Haifa, where the majority of its staff<br />

resides. <strong>The</strong> company employs 35 people,<br />

and most of its engineers are graduates of<br />

the Technion (Israel Institute of<br />

Technology).<br />

Today, the primary screening procedure<br />

for colon cancer is a colonoscopy.<br />

About ten years ago, Israel’s Given<br />

Imaging developed the PillCam imaging<br />

system that is based on cameras. Both the<br />

colonoscopy and the PillCam require<br />

aggressive bowel cleansing, a process that<br />

is somewhat upsetting to the patient. <strong>The</strong><br />

beauty of the Check-Cap is that it operates<br />

with virtually no bowel preparation. <strong>The</strong><br />

small capsule captures 360-degree images<br />

as it travels through the intestines, and it<br />

then transmits the information to a data<br />

receiver worn on the wrist.<br />

ISRAEL HAS BECOME A GIANT IN<br />

STEM-CELL RESEARCH. It is only natural<br />

that the lovers of chopped liver with<br />

schmaltz and rye bread spread with<br />

gribenes (for some reason my spell-check<br />

program could not find this word) would<br />

<strong>FEDERATION</strong> <strong>NEWS</strong><br />

ROSENBERG TO CHAIR COMMUNITY<br />

CAMPAIGN. Mark Rosenberg will lead<br />

<strong>Jewish</strong> Federation of Greater Atlanta’s efforts<br />

for the 2013 Community Campaign, which<br />

begins September 1. As chair, he will spearhead<br />

strategy and fundraising to support<br />

Federation’s 17 affiliate agencies, as well as<br />

more than 60 outcome and community partners<br />

in Atlanta, in Israel, and around the world.<br />

Mark is a managing director with Morgan<br />

Stanley Smith Barney and has 30 years of<br />

experience in the financial industry; his areas<br />

of focus are retirement<br />

planning, fixed<br />

income, and overall<br />

wealth management.<br />

Recently, he was recognized<br />

by Barron’s<br />

as one of the top<br />

1,000 financial advisors<br />

for the third consecutive<br />

year.<br />

Mark has been a<br />

Mark Rosenberg<br />

member of the<br />

Federation’s Board<br />

of Trustees for the past four years. He also<br />

serves on Federation’s Investment Committee,<br />

was the chair of Premier Gifts for the 2011<br />

Community Campaign, and was vice chair of<br />

the 2012 Community Campaign. He served on<br />

<strong>The</strong> Davis Academy board for 10 years and<br />

chaired the school’s golf tournament for several<br />

years. He lives in Dunwoody with his wife<br />

and has three adult children, who are all graduates<br />

of <strong>The</strong> Davis Academy.<br />

106TH ANNUAL MEETING. <strong>Jewish</strong><br />

Federation of Greater Atlanta’s 106th Annual<br />

Meeting took place June 5, at the Selig Center.<br />

This year’s meeting recognized community<br />

leaders, including outgoing Chair of the<br />

Board Robert Arogeti and incoming chair of<br />

the Board Gerald R. Benjamin.<br />

Also recognized were the participants of<br />

Federation’s Emerging Leadership Project, a<br />

comprehensive eight-month program aimed at<br />

community members age 45 and under. <strong>The</strong><br />

goal of the program is to turn participants into<br />

Federation leaders of the future. This year’s<br />

participants are Josh Berman, Dana Bernath,<br />

Stephanie Effron, Abbey Flaum, Civia Gerber,<br />

Marc Goldberg, Benjamin Halpern, H. Elisa<br />

Iteld, Steven Kushner, Brian Levy, Jared Levy,<br />

Allison Medof, Zackary Morris, Jeff Pollock,<br />

Raanan Pritzker, Avi Robbins, Evan Rosen,<br />

Hilary Saperstein, Ryan Silberman, David<br />

Skid, Viktoria Sobolevsky, Alana Sonenshine,<br />

Marc Sonenshine, Jonathan Swartz, Darren<br />

Tobin, Arin Tritt, and Glenn Zweig.<br />

Community Award winners will receive<br />

their awards at the Annual Meeting as well.<br />

<strong>The</strong> 2012 award winners are: Rick Aranson,<br />

Marilyn Shubin Professional Development<br />

Award; Bob Arotsky, Gerald H. Cohen<br />

Community Development Award; Josiah<br />

Benator, Max and Mary London “People<br />

Power” Award; and Isaac Frank and Ross<br />

Kogon, Abe Schwartz Young Leadership<br />

Award.<br />

<strong>The</strong> new Board of Trustees was inducted<br />

at the event; for a full list, visit<br />

www.<strong>Jewish</strong>Atlanta.org.<br />

understand the importance of this.<br />

Recognized as a world leader in scientific<br />

research and development, Israel has<br />

made major contributions to stem-cell<br />

research. At its best research institutes, laboratories<br />

have been concentrating on heart<br />

disease, diabetes, Parkinson’s disease or on<br />

repairing nerve damage. At Technion in<br />

Haifa, an Israeli team has been able to form<br />

healthy heart tissue from a patient’s own<br />

skin stem cells, which can merge into existing<br />

muscles.<br />

Professor Lior Gepstein, head<br />

researcher at Technion in the project, said,<br />

“What is new and exciting about our<br />

research is that we have shown that it’s possible<br />

to take skin cells from an elderly<br />

patient with advanced heart failure and end<br />

up with his own beating cells in a laboratory<br />

dish that are healthy and young — the<br />

equivalent to the stage of his heart cells<br />

when he was just born.”<br />

TEACH THEM TO FLY; TEACH<br />

THEM TO DUNK. <strong>The</strong> very nature of<br />

being combat pilots requires fast, immediate<br />

reactive decisions appropriate to<br />

observed conditions in which they find<br />

themselves. This is a reflex reaction based<br />

on training and experience.<br />

In the 1980s and 1990s, Daniel<br />

Gopher, an Israeli expert in the field of cognitive<br />

psychology and engineering at the<br />

Technion, led in the development of video<br />

game-like training methods for use by the<br />

Israeli Air Force and the US Army Aviation<br />

Center. Based on the use of cognitive psychology,<br />

the study of mental processes by<br />

which people speak, think, perceive,<br />

remember, and learn, a video game trainer<br />

was developed that improved flight performance<br />

more that 30%.<br />

<strong>The</strong> technology was subsequently<br />

demilitarized, improved, and became the<br />

basis for the formation of Applied<br />

Cognitive Engineering (ACE) headquartered<br />

in Hod Hasharon, Israel. Under the<br />

brand IntelliGym ® , the company develops<br />

training tools that significantly improve the<br />

performance of trainees in targeted tasks,<br />

including sports.<br />

“We found a lot of similarities between<br />

jet flying and competitive sports,” Danny<br />

Dankner, CEO, is quoted as saying. “We<br />

realized we had the technology to improve<br />

performance of people in information-condensed<br />

environments with a lot of data<br />

coming in, and where fast decisions need to<br />

be made under duress.”<br />

When former Atlanta Hawks coach<br />

Hubert Jude “Hubie” Brown was introduced<br />

to this training tool, he was sufficiently<br />

impressed that he joined the company’s<br />

Advisory Board. In Israel21c, the following<br />

testimonial by Brown is quoted: “In<br />

the game of basketball it is not about who<br />

runs faster or jumps higher, but about who<br />

makes better decisions and fewer mistakes.”

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