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Annual Report 2010 - About Heraeus

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40 <strong>Heraeus</strong> <strong>2010</strong> ··· Group Management <strong>Report</strong> ··· Consolidated Financial Statements<br />

Precious Metals<br />

Precious Metals Business Group – <strong>Heraeus</strong> Precious Metals<br />

The precious metals business group (<strong>Heraeus</strong> Precious Metals) is a world leader in industrial precious metals and special<br />

metals, processing the precious metals gold, silver, and platinum group metals, primarily for use in the manufacture of<br />

industrial products for the automotive, semiconductor, electronics, and medical industries. In addition, <strong>Heraeus</strong> Precious<br />

Metals holds a leading international position in industrial precious metal trading. The principal purchasers of <strong>Heraeus</strong><br />

Precious Metals products operate in the environmental, mobility, communications, energy, and health care sectors.<br />

BUSINESS DEVElOPMENT<br />

Driven by clearly reinvigorated industrial demand and<br />

boosted by a weaker euro in comparison to the US dollar,<br />

product revenues adjusted for precious metal effects<br />

improved by 60.3% over the previous year. Very strong<br />

market demand and high prices throughout the year<br />

for metals for industrial use boosted product revenues<br />

to €1,447.2 million, up by 110.2% over the previous<br />

year. Precious metal trading revenue likewise climbed,<br />

mainly because of higher precious metal prices and<br />

expanded production capacity. At €17,946.0 million,<br />

revenues again exceeded the level of the previ ous year.<br />

Overall, the precious metals business group achieved<br />

record profits, far surpassing any corresponding period.<br />

ChEMICalS<br />

Fueled by high precious metals prices and a very strong<br />

global position, precious metals recycling posted very<br />

stable results. With the successful startup of production<br />

at the recycling facility in Taicang, China, local customers<br />

from the pharmaceuticals and chemicals industries<br />

now have access to state-of-the-art ashing technology<br />

for recovering precious metals from spent catalysts. In<br />

addition, the London Bullion Market Association has<br />

added our facilities in Hong Kong to the Good Delivery<br />

List, which represents the quality standard for precious<br />

metals.<br />

The catalyst business profited from strong market recovery<br />

compared to 2009, especially for small-engine<br />

catalysts. A joint venture established in China in 2009<br />

for the production of motorcycle catalytic converters provided<br />

entry into that market. Owing to stricter emissions<br />

standards recently introduced in China, however,<br />

production has not yet reached the volume originally<br />

planned. Significant increases are therefore anticipated<br />

for 2011. Likewise experiencing an upswing was the<br />

chemicals business, which saw a definite recovery in<br />

chemical compounds for process chemistry, exhaust<br />

gas treatment, and surface coatings. As the world’s largest<br />

manufacturer of platinum-based anti-cancer agents,<br />

the pharmaceuticals business held its own in the generics<br />

market despite declining margins. After a prolonged<br />

start-up phase for the production of rubicin group agents,<br />

the first products were sold. Over the long term, the use<br />

of biotechnology and extensive cultivation of markets for<br />

original pharmaceutical products are expected to make<br />

up for the declining generics business.<br />

MEDICal COMPONENTS<br />

After the successful integration of the Synovis medical<br />

components business in 2009, the medical components<br />

business group consolidated its market position as a<br />

strong runner-up. In <strong>2010</strong>, the focus turned to organic<br />

growth. A variety of organizational measures were implemented<br />

to further improve the market and earnings<br />

situation. Technological know-how was further integrated<br />

and customer support was expanded. Finally, lean<br />

management led to significant improvements and savings<br />

worldwide.<br />

ThICk FIlM MaTERIalS<br />

The thick film materials business gained a new dimension<br />

in <strong>2010</strong>, with very positive developments driven largely<br />

by the photovoltaics business. Because of the outstanding<br />

technical performance of silver pastes for solar cell<br />

metallization, <strong>Heraeus</strong> drew even with the market leader.<br />

The permanent expansion of production capacity for silver<br />

pastes at facilities in the United States, China, and<br />

Germany contributed notably to this gain.

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