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Annual Report 2010 - About Heraeus

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The Year <strong>2010</strong> at a Glance<br />

The Year <strong>2010</strong> at a Glance<br />

JANUARY<br />

HERAEUS CELEBRATES 150TH BIRTHDAY<br />

OF RICHARD KÜCH<br />

In <strong>2010</strong>, in accordance with the motto “Creating Innovations,”<br />

<strong>Heraeus</strong> celebrates the 150th birthday of<br />

physicist and chemist Dr. Richard Küch, the first head<br />

researcher at <strong>Heraeus</strong>, whose numerous inventions<br />

were a driving force for the growth and development<br />

of our company.<br />

FEBRUARY<br />

ARTICLE ON HERAEUS PRODUCTS IN UN GLOBAL<br />

COMPACT YEARBOOK<br />

An article about <strong>Heraeus</strong> products appears in the UN<br />

Global Compact yearbook. UN Global Compact is the<br />

world’s largest network for corporate responsibility,<br />

with more than 5,000 participating companies.<br />

MARCH<br />

LAUNCH OF HERAEUS DENTAL’S FIRST<br />

PHARMACEUTICAL PRODUCT<br />

<strong>Heraeus</strong> introduces its first pharmaceutical product.<br />

The new drug completes the product range for local<br />

anesthetics.<br />

APRIL<br />

HERAEUS TAKES OVER FERRO DECORATION<br />

MATERIALS BUSINESS<br />

<strong>Heraeus</strong> and Ferro sign an agreement concerning the<br />

reciprocal acquisition of certain business areas related to<br />

decoration materials for ceramics and glass. <strong>Heraeus</strong><br />

acquires Ferro’s precious-metal-based decoration business<br />

and in return, Ferro acquires <strong>Heraeus</strong>’ ceramic<br />

colors business.<br />

MAY<br />

SUCCESSFUL BOND PLACEMENT<br />

<strong>Heraeus</strong> Finance GmbH successfully issues a € 250 million<br />

bond to institutional investors, as well as small and<br />

mid-sized banks and investment companies in Germany<br />

and other European countries. <strong>Heraeus</strong> intends to use<br />

the proceeds for general corporate purposes. The bond<br />

has a term of seven years with a fixed coupon of four<br />

percent. The order book is heavily oversubscribed.<br />

JUNE<br />

HERAEUS ACQUIRES MAJORITY STAKE IN<br />

KOREAN DENTAL COMPANY<br />

<strong>Heraeus</strong> continues to implement its strategy for expansion<br />

in the lucrative dental market in Asia by acquiring a<br />

majority stake in Huden Dental Co. Ltd. in South Korea.<br />

JULY<br />

GLOBAL PRESENTATION OF HERAEUS CORPORATE<br />

GUIDING PRINCIPLES 2020<br />

At seven events worldwide, Dr. Frank Heinricht and Jan<br />

Rinnert, the <strong>Heraeus</strong> Holding Board of Management,<br />

present the <strong>Heraeus</strong> Corporate Guiding Principles 2020.<br />

The new Corporate Guiding Principles replace Vision<br />

<strong>2010</strong>, established in 2000, and the previous Corporate<br />

Guiding Principles.

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