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List of Tables
Table 2.1. A summary of the emotion measures in previous research................................... 19
Table 2.2. A summary of the definitions of customer satisfaction......................................... 24
Table 2.3. Switching barriers identified/used in the previous consumer literature.............. 33
Table 4.1. A Summary of the Emotion Measures in Previous Research ............................... 91
Table 4.2. Exploratory Factor Analysis Results....................................................................... 93
Table 4.3. Demographic Characteristics of Samples (N=401) ................................................ 94
Table 4.4. Confirmatory Factor Analysis Results (N=395)..................................................... 95
Table 4.5. Measure Correlations, the Squared Correlations, and AVE ................................ 96
Table 5.1. Measure Correlations, the Squared Correlations, and AVE .............................. 129
Table 5.2. Standardized Maximum-Likelihood Parameter Estimates (N=395).................. 131
Table 5.3. Measurement Invariance........................................................................................ 132
Table 5.4. Structural Invariance.............................................................................................. 133
Table 5.5. Invariance Test of Path for Hypothesized Moderation ....................................... 134
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