Social Influence, Obedience, and Conformity
Social Influence, Obedience, and Conformity
Social Influence, Obedience, and Conformity
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Influencing Behavior<br />
• Norms influence behavior to the extent that<br />
they are salient, personally relevant, <strong>and</strong>/or<br />
personally important<br />
– Descriptive norm:<br />
• People typically eat fruits <strong>and</strong> vegetables daily<br />
• People typically recycle soda bottles<br />
– Injunctive/Prescriptive norm:<br />
• Women should not sleep around<br />
• You should not throw trash on the ground
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