Social Influence, Obedience, and Conformity
Social Influence, Obedience, and Conformity
Social Influence, Obedience, and Conformity
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Public compliance vs. Private<br />
• Private acceptance:<br />
• Public compliance:<br />
Acceptance<br />
• Did people really believe the light was moving?<br />
– Sherif cast doubt on public compliance explanation by<br />
asking people to judge the lights again when alone. They<br />
continued to give the group’s answer.<br />
– Suggest that people were relying on each other to define<br />
reality
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