Perfume Factory phase 2, Acton - London - Greater London Authority

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houses and flats) which comprises or includes the erection of a building or buildings – (c) outside Central London and with a total floorspace of more than 15,000 square metres”; Category 1C: “Development which comprises or includes the erection of a building in respect of which one or more of the following conditions is met – (c) the building is more than 30 metres high and outside the City of London”; and Category 3E: “Development which does not accord with one or more provisions of the development plan in force in the area in which the application site is situated and – (a) comprises or includes the provision of more than 2,500 square metres of floorspace for a use falling within any of the following Classes in the Use Class Order: A1, A2, A3, B1, B2, B8, C1, C2, D1, D2.” 3 If Ealing Council subsequently decides that it is minded to grant planning permission, it must first allow the Mayor an opportunity to decide whether to direct the Council to refuse permission. 4 The Mayor of London’s comments on this case will be made available on the GLA website www.london.gov.uk. Site description 5 The site is located in North Acton at the south end of Park Royal industrial estate, south of the LUL railway for the Central Line and very close to North Acton Underground station. To the north is the entryway to an adjacent business estate, and the Central Line railway. To the east, down an embankment, is the adjacent business estate. To the south of the site is a residential area, consisting of generally two to three storey houses. To the west of the site is an area that has been, in the new Ealing Unitary Development Plan (2004) identified as a Special Opportunity Site (SOS Southern Gateway site, Park Royal). Details of the proposal 6 The application is for two separate buildings: the main building to the north of the newly refurbished Perfume Factory (phase 1, so not part of this application) provides space for all dwellings and for the majority of the commercial floorspace: circa 3,250 sq.m. B1 offices, all 685 sq.m. of A class uses and all 65 sq.m. of D class uses. To the south of the Perfume Factory a threestorey building is proposed that provides circa 1,140 sq.m. floorarea for B1 uses. The ground floor of this building is used for open car parking. Case history 7 There is no case history for the site. 8 In March 2001 the GLA supported an outline planning application for Gypsy Corner (PDU case number 0179), the area west of the site, across Wales Farm Road, that is now identified in the Ealing UDP (2004) as the Southern Gateway site, Park Royal, Special Opportunity Site. The outline application was for a phased development allowing a reorganised gyratory, car showroom and ancillary workshop, B1 employment uses, hotel, retail, leisure, residences and parking. In February 2003 the GLA also supported a subsequent revision of phase 3 of the outline planning permission, involving an increased number of dwellings from 110 to 398 and number of hotel beds from 200 to 237 (with all other items remaining unchanged), after the application increased the level of affordable housing, substantially modified the design of the scheme and clarified the various transport improvements. page 2
Strategic planning issues and relevant policies and guidance 9 The relevant issues and corresponding policies are as follows: • Strategic employment capacity London Plan; PPG4; London’s Economic Development Strategy, draft Industrial Capacity SPG • Housing and affordable housing London Plan; PPG3; draft Housing Provision SPG • Urban design and density London Plan; PPS1; PPG3; draft Housing Provision SPG • Transport London Plan; the Mayor’s Transport Strategy; PPG13 • Access London Plan; PPS1; SPG “Accessible London: achieving an inclusive environment”; ODPM Planning and Access GPG • Waste/minerals London Plan; the Municipal Waste Management Strategy; PPG10 • Sustainable development London Plan; PPS1, PPG3; PPG13; PPS22; the Mayor’s Energy Strategy, draft Sustainable Design and Construction SPG 10 For the purposes of Section 38(6) of the Planning and Compulsory Purchase Act 2004, the development plan in force for the area is the 2004 Ealing Unitary Development Plan and the 2004 London Plan. Also relevant are the GLA’s Draft SPG Industrial Capacity (GLA, September 2003), the Draft West London Sub Regional Development Framework (GLA, July 2005) and the draft Sustainable Design and Construction SPG, albeit all three with limited weight in development control terms. Strategic industrial capacity 11 London Plan policy 3B.5 states that the “Mayor will promote and manage the varied industrial offer of the Strategic Employment Locations (SEL’s), set out in Annex 2, as London’s strategic reservoir of industrial capacity”. Annex 2 identifies part of Park Royal as an SEL, noting that within this general categorisation, part functions as a Preferred Industrial Location and part as an Industrial Business Park. The London Plan does not provide a geographically specific definition of Park Royal or its component parts – that is for the borough councils to develop in Local Development Frameworks (LDF’s) in light of Supplementary Planning Guidance and the Sub Regional Development Frameworks. This process of definition is currently underway, informed by an LDA sponsored study covering the whole of Park Royal. The exercise has not so far suggested that the present site should be excluded from the SEL and it is marked on the recent Ealing UDP as being for industrial use. 12 The London Plan makes explicit reference to the Mayor’s Supplementary Planning Guidance (SPG), currently in draft form, noting that this sets “out in more detail how the wider policies in this plan bear on employment land, in line with national policy, including the national requirement to review demand and supply of land. Surplus employment land should help meet strategic and local requirements for other uses such as education activities and, in particular, housing”. 13 The draft SPG provides guidance on implementing London Plan policy, especially policy 3B.5. As part of the process of managing SEL’s it makes clear that, as a general principle, development of non-business uses within them should be resisted (draft SPG guidance point 2). It also provides guidance on circumstances where exceptions can be made to this principle without compromising the thrust of strategic policy. In line with national policy in PPG 3, the draft SPG stresses that exercise of such exceptions must be informed by coordinated strategic and local assessments of demand for industrial land. These exceptions are: page 3
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Perfume Factory phase 2, Acton - London - Greater London Authority

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