Piccadilly Talk - Ofcom Licensing

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Format Outline Station Name Licence Area Frequency Hours of Broadcast Definitions Speech Music Peak time(s) Daytime Locally made Character of Service Detail PICCADILLY TALK PICCADILLY TALK Manchester 106.1 Format Outline Form Ofw 307 excludes advertising trails, sponsor credits and the like and will be calculated over the period specified. percentages are calculated as a percentage of the total tracks broadcast in the specified period refers to weekday breakfast and afternoon drive output and weekend late breakfast. is 0600 to 1900 weekdays and 0800 to 1400 at weekends. 24 hours a day; all programmes produced in Piccadilly Radio Ltd’s own studios, other than exceptional news items such as extended IRN reports. For example, the Chancellor’s Budget speech, the Coronation or a major terrorist activity. Anticipated maximum 10/12 hours a week. refers to output produced and presented from within the license area and must include peak time. 24 HOURS A DAY SPEECH PROGRAMMING INCLUDING NEWS, SPORT, FEATURES, DOCUMENTARIES, ADVICE, PHONE-INS, STUDIO DISCUSSIONS AND SPECIAL WEEKLY OR MONTHLY PROGRAMMES. I No music other than illustrative items in interviews. No more than 60 seconds of any commercial track. No more than 5% (2) of total output II No specialist music (except (I) above) III 24 hours a day speech programming. IV With only the exceptions stated above, all programmes as detailed in the schedule will be locally produced. V National and local news will be broadcast on the hour. During the hours of 11PM and 5AM the news bulletins will be broadcast simultaneously with our sister station Key103. Both local and national news items will be introduced by the newsroom between bulletins and will frequently become the subject of radio discussion. News sources will include staff journalists in an extended Piccadilly Radio Ltd newsroom and sports staff. IRN, Press Association, Reuters, freelance agencies and Emap national magazines will contribute to all aspects of news gathering including showbiz, celebrity and other human interest items. VI As detailed in our programme schedules PICCADILLY TALK will operate on a 24-hours a day speech-only basis. This will be created by staff presenters, editors and producers, constantly changing studio guests, regular contributions from our news and sports staff, radio car, all outside news sources, e-mail and text comment from listeners plus a hotline to record votes on topical issues. There will be some phone-in contributions which will normally be confined to subjects under discussion in the studio. A truly distinctive and major aspect of the programmes is that because of the quality of the presenters they will be heavily involved in the planning and production of their programme. As a consequence they will also be deeply involved in the production of flagship special programmes that will be an integral part of the scheduling. These will add distinction and difference to PICCADILLY TALK and will become a major attraction to new listeners by heavy on air promotion and cross promotion through existing brands. Section 105 (B) and (C): Catering for Tastes and Interests/Broadening Choice 23
5. Programming Philosophy (A) This sub-section of the application should take the form of a statement setting out the applicant’s overall programming philosophy and vision for the radio service. PICCADILLY TALK is the all speech station that Manchester has been waiting for. Manchester is the country’s second city and has a vibrancy that is not fully reflected in any of its current radio stations – either commercial or BBC. Manchester is where it is happening and now PICCADILLY TALK can give the time to reflect and analyse this. There is the vibrancy of its commercial activities, its artistic brilliance and its sporting prowess. Manchester is the UK’s media capital outside of London which is why the BBC is setting up its important Media City in the region adding thousands of extra jobs to the 4,500 who already work in the sector. There are also the stories that the other radio stations just do not have the time to analyse properly; from the gun culture of Moss Side to the controversial expansion at Manchester Airport. PICCADILLY TALK will report and comment on all of this in the accessible and informative way that Manchester has been waiting for by providing an entirely new type of service quite different to any existing format provided by either commercial or BBC radio stations. PICCADILLY TALK will assist in widening overall appeal of commercial radio and help reverse the current trend of audience losses to the BBC by providing a service based on lifestyle rather than age. With the generation gap becoming less relevant, the programme schedule is tailored heavily to the common thread that most appeals to the entire radio audience, with an emphasis on issues that are relevant for the over 25’s. PICCADILLY TALK expects to draw its audience as the first or second choice from across the market. PICCADILLY TALK is the product of careful planning, extensive research and realistic ambitions. It enjoys substantial investment as well as the enthusiastic backing of the holding company, Emap plc, one of Europe’s most respected media groups. The proposal is presented by Piccadilly Radio Ltd which produces Key103 and Magic1152 – consistently two of Britain’s most respected and popular commercial radio stations. Piccadilly Radio Ltd has an excellent reputation for journalism with Sony Award winning presenters and its Head of News is the most experienced in commercial radio. Piccadilly Radio Ltd has won many awards over the past 25 years for news, sport, documentaries, individual journalism, support of the arts and community service. The company takes pride in developing talent and has firm links with the journalism, radio and media course at Salford University.PICCADILLY TALK will provide a credible alternative for the people of Greater Manchester. All of its team will be fully trained and attend regular refresher courses on the laws of contempt and libel, as well as Ofcom’s guidelines on regulatory practice. Section 105 (B) and (C): Catering for Tastes and Interests/Broadening Choice 24
Page 1 and 2: AN APPLICATION FOR THE MANCHESTER R
Page 3 and 4: General Information (A) Name of App
Page 5 and 6: SECTION 105 (A) Ability to Maintain
Page 7 and 8: Michelle Surrell (Managing Director
Page 9 and 10: II) If there are firm plans to appo
Page 11 and 12: 2. Financial and Business Plan (A)
Page 13 and 14: Arrangements for the Sale of Nation
Page 15 and 16: YEAR 1 £’000 YEAR 2 £’000 YEA
Page 17 and 18: (C) Financial Projections The purp
Page 19 and 20: III) The expected impact of the pro
Page 21 and 22: (C) Describe proposed arrangements
Page 23: 4. Proposed Format A blank Format i
Page 27 and 28: What PICCADILLY TALK will not be. I
Page 29 and 30: WEEKDAYS 6-9AM BREAKFAST ON A PLATE
Page 31 and 32: PICCADILLY TALK - Schedule in Detai
Page 33 and 34: 1- 1.30PM “Feel Good Manchester
Page 35 and 36: 6-10PM “Business Daily” PICCADI
Page 37 and 38: SATURDAYS 6-9AM 9-10AM BREAKFAST ON
Page 39 and 40: 2-6AM THE CITY NEVER SLEEPS The pre
Page 41 and 42: 6-8PM 8-9PM 9-10PM 10-2AM 2-6AM ON
Page 43 and 44: 6. Evidence of Demand This section
Page 45 and 46: Identifying the Opportunity in the
Page 47 and 48: We concluded from this section of t
Page 49 and 50: Likelihood to Listen to Proposed Fo
Page 51 and 52: Establishing Views from the Adverti
Page 53 and 54: 7. Evidence of Support This section
Page 55: Declaration Applicants are required

Piccadilly Talk - Ofcom Licensing

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