SLR - Ofcom Licensing

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General Information Details of applicant (a) Name of Applicant, Address, Telephone and Fax Nos., E-mail address Name: Shrewsbury Local Radio Ltd Address: 2 Crowther Road Washington Tyne & Wear NE38 0BW Telephone: 01694 781689 07850 100155 (Mobile) Fax: 01694 781692 E-Mail: chairman@shrewsburylocalradio.com Company Registration number: 05223461 (b) Main Contact (For Public Purposes) Name: Alan Clayton Telephone: 01694 781689 07850 100155 (Mobile) Fax: 01694 781689 E-Mail: alan@laserbroadcasting.com Address: Alcaston Barn Alcaston Church Stretton Shropshire SY6 6RP (c) Proposed Station Name (if decided) Shrewsbury Local Radio is a working name and not necessarily the one that will be used on the air (d) Brief Description of Programme Service A lively, full service local radio station for 35 to 64 year olds, focused on Shrewsbury, Oswestry and the surrounding areas, playing a wide range of popular hits from the last 40 years with local news, information and interviews forming an essential part of the output. (e) Main Contact (For <strong>Ofcom</strong> Purposes) This is to be found in Confidential Appendix 2. 1
Section 105(A): Ability to maintain proposed service 1. Ownership and control of company, which will operate the licence a) Board of directors (i) Provide the name, occupation, other directorships, other media interests, background and relevant media experience of each director (executive and non-executive), including the proposed chairperson. Shrewsbury Local Radio’s board is unrivalled in terms of its commercial acumen, local understanding and sheer wealth of experience in running locally-focused radio stations, much of it in the local market. The board is utterly confident that its vision to create, finance and sustain a successful and valued local business will become a reality. This confidence has grown over recent months in light of our research findings and the gathering of empirical evidence of healthy listener and advertiser demand for our proposed new station throughout Shrewsbury and Oswestry. This research, which is referred to throughout our application, has proved to be invaluable in helping us evolve our original plans into what we truly believe will become one of commercial radio’s big success stories in this latest phase of development. Central to our philosophy from the very outset was the need to assemble the strongest possible independent local board representing a pre-defined balance of skills including relevant radio experience and financial strength, allied to an intimate knowledge of the area and its psyche. We are delighted to have achieved that ambition and believe that the individuals described below symbolise our vision to deliver local radio for the people of Shrewsbury and Oswestry by the people of Shrewsbury and Oswestry. They are all totally committed to making the station part of the fabric of the community through the provision of outstanding local programme content. 2
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SLR - Ofcom Licensing

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