SLR - Ofcom Licensing

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Section 105(B) and (C): Catering for Tastes and Interests And Broadening Choice 4. Programming Philosophy The chart above shows the core artists, ranked by exposure, on Beacon Radio, Trent Fm and GWR FM. during the last week of October 2005. While this era-driven perspective has its place, and certainly played an important role in creating a national commercial ‘brand’, SLR regards this ‘time-warp’ policy as having become tired and unimaginative. Instead, drawing on hits from across the last four decades on the strength of how they research now with our target 35-64 year old audience, SLR’s music will play the songs that people tell us they want to hear, regardless of the era in which the music originated. Our music will be selected and scheduled locally giving us a valuable degree of manoeuvrability to respond to market changes. Thus, songs by the Beatles (and, in their case, by no means solely the hit singles) and the Beach Boys will be heard adjacent to records by Diana Ross, David Bowie, Spandau Ballet, Elton John and Robbie Williams. Mixed with hits and album tracks from newer stars such as James Blunt, Coldplay, Jamie Cullum, Dido, Keane, Maroon 5, Katie Melua, Scissor Sisters, Lucie Silvas and KT Tunstall, SLR’s music will offer the widest appeal for our 35-64 audience. It will be diverse by virtue of the wider music choice it offers when compared to existing stations, but it will be chosen through constant, on-going listener research and will therefore have a clear but relatively unpredictable focus. At the heart of our music policy will be three over-riding principles: • A distinctive and popular foundation of quality album tracks by top-selling mainstream album artists; • A flavouring of Top Twenty hit singles from the past forty years, though not scheduled by an era-determined policy; • A selection of artists with a popular sophisticated appeal performing songs with ‘meaningful’ lyrics. To graphically demonstrate how SLR will complement the existing commercial stations we have assembled a table which shows the 30 most played artists on Beacon Radio and Classic Gold WABC in the last week of October 2005 alongside a typical core artist roster for SLR: 39
Section 105(B) and (C): Catering for Tastes and Interests And Broadening Choice 4. Programming Philosophy BEACON RADIO * CLASSIC GOLD WABC * SHREWSBURY LOCAL RADIO Artist Plays Artist Plays Artist Plays JAMES BLUNT 43 THE BEATLES 54 U2 c.20 SUGABABES 35 ABBA 32 COLDPLAY WILL YOUNG 34 ELTON JOHN 30 SIMPLY RED CHARLOTTE SCISSOR CHURCH 33 QUEEN 29 SISTERS KT TUNSTALL 33 SUPREMES 26 DIDO ROBBIE WILLIAMS 30 BEACH BOYS 25 KT TUNSTALL PUSSYCAT DOLLS 26 BEE GEES 25 THE BEATLES COLDPLAY 23 MARVIN GAYE 25 KATIE MELUA CRAIG DAVID 23 CLIFF RICHARD 23 REM JAMIROQUAI 23 EURYTHMICS 22 EURYTHMICS MADONNA 22 FOUR TOPS 22 PAUL WELLER OASIS 22 BLONDIE 21 TEXAS DANIEL POWTER 22 ELO 20 MARY J BLIGE GREEN DAY 21 ELVIS PRESLEY 20 LUCIE SILVAS AMY LEE RYAN 18 ROD STEWART 20 WINEHOUSE KELLY CLARKSON 17 DIANA ROSS 19 CRAIG DAVID ATHLETE 16 FLEETWOOD MAC 18 STEELY DAN ARETHA ANASTACIA 15 STEVIE WONDER SMOKEY 18 FRANKLIN SCISSOR SISTERS 15 ROBINSON DUSTY 17 MAROON 5 KAYNE WEST 11 SPRINGFIELD 17 DANIEL POWTER UNITING NATIONS NATALIE 10 PHIL COLLINS 16 TRAVIS IMBRUGLIA 9 MONKEES 16 BONNIE RAITT DANIEL ROBBIE BEDINGFIELD 8 ROLLING STONES 16 WILLIAMS STEVE BLACK EYED PEAS 8 KINKS 15 WINWOOD ROB THOMAS 8 TINA TURNER 14 DIRE STRAITS BARBRA BODY ROCKERS 6 DAVID BOWIE 13 STREISAND THE CORAL 6 CARPENTERS 13 DAVID GRAY KYLIE MINOGUE 6 EAGLES 13 JAMES BLUNT c.5 * Actual plays week commencing 30 th October 2005 40
Page 1 and 2: An Application to Ofcom for the FM
Page 3 and 4: Section 105(A): Ability to maintain
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Page 53 and 54: Section 105 (D): Evidence of Local
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