SLR - Ofcom Licensing

Section 105 (D): Evidence of Local Demand or Support
6. Evidence of Demand
• Special features should be kept to a minimum so as not to overcrowd the station
output;
• E-mail and text messages were considered the best ways to contact the radio
station;
• Local stations should take an active role in local events and charities;
• A local accent for presenter is not important as good local knowledge;
• Reactions to the station description were positive and in line with respondents’
expectations.
(vii) Full data tables
• Full research report submitted as Appendix 7
RESEARCH PROJECT #4
(i) Key objectives:
• To analyse the content of existing local commercial radio stations audible in the
Shrewsbury market.
(ii) Specific questions asked:
• Analysis of output of Beacon FM and Classic Gold WABC.
(iii) How research conducted:
• Quantitative research commissioned from Matters Of Fact research specialists.
(iv) Size and composition of sample:
• The output of the relevant stations on one weekday 0600 to 1800.
(v) Dates and location of research:
• Wednesday 14 September 2005;
• Desk research.
(vi) Summary of main findings:
• Beacon FM daytime output:
34% average speech content;
59% of songs played were from the 2000s;
19% of songs played were from the 1990s;
20% of songs played were from the 1980s;
2% of songs played were from the 1970s;
78% of songs played were post-1990;
local news accounted for 40% of total news output;
40% of commercials were local advertisers.
• Classic Gold WABC daytime output:
33% average speech content;
2% of songs played were from the 2000s;
8% of songs played were from the 1990s;
31% of songs played were from the 1980s;
30% of songs played were from the 1970s;
29% of songs played were from the 1950s/1960s;
59% of songs played were pre-1980;
local news accounted for 54% of total news output;
45% of commercials were local advertisers.
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