Radio Fyneside - Ofcom Licensing

Public Version 2.0 [14th August 2006].
4.8 Financial Information (continued) – Pre-Launch Contingency: If there is short-fall in the resources above when
compared to the amount you are intending to spend on preparing your proposed station for launch, please explain below
how you would cover any outstanding costs. Alternatively, if you expect to have a surplus when the station is ready to
launch please explain what you intend to do with such additional resources.
Shortfall Hypothesis
Using the principal of the body’s reaction to hypothermia – progressively withdrawing support from the periphery to protect the vital organs for as
long as possible – our plans to deal with the progressive degree of the hypothetical shortfall in the predicted resources are:
• drop the Training Studio (and its associated soundproofed building space) and double up on production and training with the Production /
Back-up On Air Studio
• drop the Production Studio too (and its associated soundproofed building space) – the Synergy equipment we have decided to go for (for
this very reason) has the capacity to run broadcast and production activities simultaneously from a single studio – it would be hectic but
survivable in the very short term until additional funds were raised. This option would mean a postponement of the development of the
training initiative with Argyll College.
• postpone the new building and secure rented accommodation for operations; with a renewed funding round to support the original plan
• drop the proposed salary of the Business, Production and Training Manager by 50%, revise the job specification to focus purely on
commercial activities (we would not have the resources for commissioned production and formal training courses at this stage anyway) and
employ a less experienced but competent person, offering 20% commission as an incentive.
• ask all three paid staff to work voluntarily for the time being while a siege of the funding fortresses begins
• go home and forget all about it
Surplus Hypothesis
While our Funding Plan shows a total of over 133% of projected pre-launch costs, this does not mean that we anticipate a surplus.
To keep faith with Argyll & the Islands Enterprise who have offered us 15% on condition that we try not to use it but with the reassurance that they
are ‘the last brick in the wall’, we have shaped our Funding Plan to try to do that.
If this 15% is deducted from the 133% shown, it leaves us with a hypothetical surplus of 18%. This is a modest hedge against a degree of rejection
in our funding applications.
Should there indeed be a surplus at the end of the funding phase, that surplus would be invested to secure the sustainability of the project and
particularly to support the continuing training costs of the team of volunteers.
36of 82