Marketing to Women - Lifecycle Performance Pros

“I see the forest! Marketing to Women unveils an incredible market potential
that can be leveraged by almost any business today. This stuff
should be standard reading for every business executive.”
—Janet Seese Disbrow, Vice President, National Sales and Marketing,
SBC Directory Operations
“Ignore this book and you could be leaving half the money on the
table. Half of my customers are fundamentally different from the other
half. This book shows marketers and salespeople what women want! Wellresearched
and very readable, the book lays out some fascinating findings
about gender differences and then illustrates how to translate them into
savvy strategy and actionable tactics. Barletta brings real-world experience
to her ideas and backs them up with countless examples. Any marketer—male
or female—trying to sell to women has got to get this book!”
—Paul Iaffaldano, Chief Revenue Officer, The Weather Channel
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