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Developing Brand Personality Through Colour Construct – A ...

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34. Ward, Gary (1995), "Colors and Employee Stress Reduction," Supervision, 56<br />

(February), 3-5.<br />

35. Xin JH, Cheng KM, Chong TF, Sato T, Nakamura T, Kagiwara K, Hoshino H.<br />

(1998), “Quantifying colour emotional scale: What has been achieved”, Res J Text<br />

Apparel;2:46<strong>–</strong>54.

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