Framing effects on evaluation of coupon offers: assessing the ...

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Yadav, M.S., & Monroe, K.B. (1993). How buyers perceive savings in a bundle price: An examination of a bundle’s transaction value. Journal of Marketing Research, 30, 350-358. Yin, W., & Dubinsky, J.A. (2004).<strong>Framing</strong> Effects of Coupon Face Value on Coupon Redemption: A Literature Review with Propositions.Journal of Marketing Management,20, 877-896.
8. Appendix Figure 1: The conceptual model of the research study. Table 1: Means and t-test results that prove the non-existing confounds Familiarity t a Sig. Involvement t a Sig. Price Believability t a Sig. Offer Believability Laptop 5.48 6.20 6.34 6.49 1.06 .289 -.07 .942 1.49 .138 USB 5.20 6.22 6.02 6.11 a. All t values mentioned have 245df Table 2: The Multivariate Tests Results t a Sig. 1.88 .061 Effect Pillai’s Value F Hypothesis df Error df Sig. η 2 Observed Power a Frame .004 .161 6.000 468.000 .987 .002 .091 Promotion Depth .033 2.659 3.000 233.000 .049 .033 .645 Product Price Level .169 15.791 3.000 233.000 .000 .169 1.000 Frame*Promotion Depth .045 1,777 6.000 468.000 .102 .022 .670 Frame *Product .082 3.342 6.000 468.000 .003 .041 .938 Depth*Product .005 .420 3.000 233.000 .739 .005 .133 Frame *Product*Depth .010 .378 6.000 468.000 .893 .005 .160 a Computed using alpha = .05
Page 1 and 2: Framing ef
Page 3 and 4: H3.: The formation of redemption in
Page 5 and 6: egressions that provide the linkage
Page 7 and 8: Feldman, J.M., & Lynch, J.G.Jr. (19
Page 9: Papatla, P., &Krishnamurthi, L. (19
Page 13 and 14: Figures 2, 3 and 4: The effect of f

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