Framing effects on evaluation of coupon offers: assessing the ...
Framing effects on evaluation of coupon offers: assessing the ...
Framing effects on evaluation of coupon offers: assessing the ...
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Reduced Price 5.75 6.25 6.31<br />
Table 5: The means for each dependent variable by face value presentati<strong>on</strong> and product<br />
price level for <strong>the</strong> 40 % discount.<br />
Product Price<br />
Level<br />
Low (USB)<br />
High (Laptop)<br />
Face Value<br />
Presentati<strong>on</strong><br />
Redempti<strong>on</strong><br />
Intenti<strong>on</strong><br />
Attitudes Transacti<strong>on</strong> Value<br />
€ <strong>of</strong>f 7.05 6.27 6.16<br />
% <strong>of</strong>f 7.77 6.92 6.81<br />
Reduced Price 6.57 6.30 6.28<br />
€ <strong>of</strong>f 6.52 6.81 6.56<br />
% <strong>of</strong>f 5.65 5.90 5.76<br />
Reduced Price 6.17 6.73 6.61
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