Framing effects on evaluation of coupon offers: assessing the ...
Framing effects on evaluation of coupon offers: assessing the ...
Framing effects on evaluation of coupon offers: assessing the ...
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Kumar, V., &Swaminathan S. (2005).The different faces <strong>of</strong> coup<strong>on</strong> elasticity, Journal <strong>of</strong><br />
Retailing,81(1), 1-13.<br />
Kw<strong>on</strong>g, J.Y.Y., & W<strong>on</strong>g, K.F.E. (2006).The role <strong>of</strong> ratio differences in <strong>the</strong> framing <strong>of</strong><br />
numerical informati<strong>on</strong>.Internati<strong>on</strong>al Journal <strong>of</strong> Research in Marketing, 23, 385-394.<br />
Le<strong>on</strong>e, P.R., &Shrinivasan, S.S. (1996). Coup<strong>on</strong> Face Value: Its Impact <strong>on</strong> Coup<strong>on</strong><br />
Redempti<strong>on</strong>s, Brand Sales, and Brand Pr<strong>of</strong>itability. Journal <strong>of</strong> Retailing,72(3), 273-289.<br />
Levin, P.I., &Gaeth, J.G. (1988). How C<strong>on</strong>sumers Are Affected by <strong>the</strong> <str<strong>on</strong>g>Framing</str<strong>on</strong>g> <strong>of</strong><br />
Attribute Informati<strong>on</strong> Before and After C<strong>on</strong>suming <strong>the</strong> Product. Journal <strong>of</strong> C<strong>on</strong>sumer<br />
Research,15, 374-378.<br />
Li, S., Sun, Y., & Wang, Y. (2007). 50 % Off or Buy One Get One Free? Frame Preference<br />
as a Functi<strong>on</strong> Of C<strong>on</strong>sumable Nature in Diary Products. The Journal <strong>of</strong> Social<br />
Psychology,147(4), 413-421.<br />
Lichtenstein, D.R., Burt<strong>on</strong>, S., &Kars<strong>on</strong>, E.J. (1991).The effect <strong>of</strong> semantic cues <strong>on</strong><br />
c<strong>on</strong>sumer percepti<strong>on</strong>s <strong>of</strong> reference price ads.Journal <strong>of</strong> C<strong>on</strong>sumer Research, 30, 155-173.<br />
Lichtenstein, D.R., Netemeyer, R.G., & Burt<strong>on</strong>, S. (1990). Distinguishing Coup<strong>on</strong><br />
Pr<strong>on</strong>eness from Value C<strong>on</strong>sciousness: An Acquisiti<strong>on</strong>-Transacti<strong>on</strong> Utility<br />
Perspective.Journal <strong>of</strong> Marketing,54, 54-67.<br />
Lichtenstein, D.R., Ridgway, N.M., &Netemeyer, R.G. (1993). Price percepti<strong>on</strong>s and<br />
c<strong>on</strong>sumer shopping behavior: A field study. Journal <strong>of</strong> Marketing Research, 30, 234-245.<br />
Liefeld, J., &Heslop, L.A. (1985).Reference Prices and Decepti<strong>on</strong> in Newspaper<br />
Advertising.Journal <strong>of</strong> C<strong>on</strong>sumer Research, 11, 868-876.<br />
Maheswaran, D., & Meyers-Levy, J. (1990).The influence <strong>of</strong> Message <str<strong>on</strong>g>Framing</str<strong>on</strong>g> and Issue<br />
Involvement.Journal <strong>of</strong> Marketing Research,27, 361-367.<br />
Meyerowitz, B.E., &Chaiken, S. (1987). The Effect <strong>of</strong> Message <str<strong>on</strong>g>Framing</str<strong>on</strong>g> <strong>on</strong> Breast Self-<br />
Examinati<strong>on</strong> Attitudes, Intenti<strong>on</strong>s, and Behavior.Journal <strong>of</strong> Pers<strong>on</strong>ality & Social<br />
Psychology, 52, 500-510.<br />
Mittal, B. (1994).Integrated framework for relating diverse c<strong>on</strong>sumer characteristics to<br />
supermarket coup<strong>on</strong> redempti<strong>on</strong>.Journal <strong>of</strong> Marketing Research,21(4), 533-544.<br />
Mittal, B. (1994).Integrated framework for relating diverse c<strong>on</strong>sumer characteristics to<br />
supermarket coup<strong>on</strong> redempti<strong>on</strong>.Journal <strong>of</strong> Marketing Research,21(4), 533-544.<br />
M<strong>on</strong>roe, KB. (1979). Pricing: Making Pr<strong>of</strong>itable Decisi<strong>on</strong>s. New York, NY: McGraw Hill.<br />
Muehling, D.D., &Laczniak R.N. (1988). Advertising's Immediate and Delayed Influence<br />
<strong>on</strong>BrandAttitudes: C<strong>on</strong>siderati<strong>on</strong>s Across Message Involvement Levels. Journal <strong>of</strong><br />
Advertising, 17(4), 23-34.<br />
Neslin, S.A., & Clarke, G.D. (1987).Relating <strong>the</strong> Brand Use Pr<strong>of</strong>ile <strong>of</strong> Coup<strong>on</strong> Redeemers<br />
to Brand and Coup<strong>on</strong> Characteristics.Journal <strong>of</strong> Advertising Research,27(1), 23-32.<br />
Neslin, S.A., & Shoemaker, W.R. (1983).A Model for Evaluating <strong>the</strong> Pr<strong>of</strong>itability <strong>of</strong><br />
Coup<strong>on</strong> Promoti<strong>on</strong>s.Marketing Science,2(4), 361-388.<br />
Nielsen Clearing House (1998).Worldwide coup<strong>on</strong> distributi<strong>on</strong> and redempti<strong>on</strong> trends.<br />
Lincolnshire, IL: Nielsen Clearing House Marketing Services.<br />
Nunnally, J.C. (1967). Psychometric Theory. New York, NY: McGraw Hill.
Change language