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Assurance<br />

“It’s not the one big thing. It’s the<br />

thousand ‘little things’ we do that<br />

make <strong>Sea</strong> <strong>Ray</strong> the best.” –C.N. <strong>Ray</strong>, Founder<br />

Since 1959, <strong>Sea</strong> <strong>Ray</strong> has worked hard<br />

to establish a proud heritage of<br />

building premium quality boats and<br />

yachts. The principles of steadfast<br />

attention to detail and dedication to<br />

customer satisfaction that were handed down by<br />

our founder, C.N. <strong>Ray</strong>, have led us to create the<br />

most advanced manufacturing facilities, the most<br />

reliable dealer network, and the most precedent-<br />

setting programs in the marine industry. Not so we<br />

could be the biggest, but so we could be the best. At<br />

<strong>Sea</strong> <strong>Ray</strong>, we will always pay attention to the “little<br />

things” that other brands don’t. We call it added<br />

value, and it’s one of our defining characteristics.<br />

1.


“You might find a boat with a lower<br />

base price, but you’ve got to ask yourself<br />

what’s missing?” –Rick Stone, President<br />

At <strong>Sea</strong> <strong>Ray</strong>, we build to a standard,<br />

not a price. Every one of our<br />

boats is a reflection of our<br />

commitment to precision,<br />

innovation and craftsmanship.<br />

So if you see a deal on another boat that’s too good<br />

to be true, ask yourself the following questions:<br />

1. What corners in design, construction, layout,<br />

performance and durability were cut in order to<br />

save a few bucks up front?<br />

2. Does the cheaper boat have as many standard<br />

features, or are you forced to add options to get<br />

similar equipment?<br />

3. What about the dealer’s long-term stability and<br />

commitment to service and support after the sale?<br />

4. Does the competitive brand have as strong a resale<br />

value as <strong>Sea</strong> <strong>Ray</strong>?<br />

We’re confident that once you go through this<br />

discovery process, you’ll see that the true investment<br />

value lies with <strong>Sea</strong> <strong>Ray</strong>.<br />

The average tenure of our dealers is 23 years in business.<br />

<strong>Sea</strong> <strong>Ray</strong> Sport Boats are subjected to a thorough inspection during every step of production.<br />

When you consider our 50 years in the business,<br />

our unmatched attention to product detail and our<br />

unrivaled global dealer network, there’s simply no<br />

equal in the marine industry. <strong>Sea</strong> <strong>Ray</strong> is committed to<br />

providing investment security and owner confidence<br />

— before, during and after the sale. That’s the <strong>Sea</strong> <strong>Ray</strong><br />

Assurance.<br />

2.


175 Sport<br />

210 Sundeck ® 230 Sundeck ®<br />

22 Pachanga ®<br />

205 Sport 210 Select<br />

230 Select 300 Select EX<br />

230 Sundancer ®<br />

310 Sundancer ®<br />

DESIGN & CONSTRUCTION<br />

The best-built boat on the water starts with the most<br />

dedicated team of professionals working in stateof-the-art<br />

facilities. <strong>Sea</strong> <strong>Ray</strong> has invested more than<br />

$70 million in the past three years in product design,<br />

quality and manufacturing improvments. In fact,<br />

we introduce more new models each year than most<br />

boat manufacturers have total models in their line.<br />

Why is this important? Because many of our<br />

competitors keep the same boat in their portfolio<br />

for years and in a few cases even decades (sometimes<br />

referred to as “classic styling”). At <strong>Sea</strong> <strong>Ray</strong>, the<br />

average age of our portfolio is 1.4 years. This means<br />

you are getting the newest products, using the latest<br />

technology and the freshest designs in the industry.<br />

250 Sundancer ®<br />

43 Sundancer ® 540 Sundancer ® 55 Sundancer ®<br />

290 Amberjack ®<br />

330 Sundancer ®<br />

270 Sundeck ®<br />

47 Sedan Bridge<br />

270 Sundancer ®<br />

350 Sundancer ®<br />

290 Sundeck ®<br />

52 Sedan Bridge<br />

We introduce more new models each year than any other boat builder.<br />

Computer Aided Design. <strong>Sea</strong> <strong>Ray</strong> uses Computer<br />

Aided Design (CAD) technology to create a virtual<br />

prototype before any physical work is done. This allows<br />

us to put each design through more stress testing than<br />

a boat will ever see in the real world and helps us to<br />

ensure that the manufacturing will be as reliable and<br />

efficient as possible. The benefit to you is a superior<br />

quality product developed in a timely manner.<br />

Scale Models & Full-Size Mock-Ups. Once<br />

we’re ready for a physical prototype, we build scale<br />

models to test water balance and full-size mock-ups<br />

to analyze every inch of a new design — trying the<br />

seating positions, checking the line of sight from the<br />

helm and climbing through the hatches. We study<br />

a boat’s every feature, making modifications where<br />

necessary, resulting in an ergonomic design that’s sec-<br />

ond to none. This explains your comfort in a <strong>Sea</strong> <strong>Ray</strong>.<br />

3.


Advanced Robotics. Our computerized mill, the<br />

largest in the industry, uses CAD data to<br />

create master patterns that are accurate to 1/1,000th<br />

of an inch. Laser-guided robots apply gel-coat of a<br />

strict consistency and thickness to the hull and deck.<br />

Less exacting methods can result in coatings that<br />

are too thick and will crack, or too thin and don’t<br />

provide adequate coverage. Instead of using paper<br />

patterns and electric scissors to cut fabrics, <strong>Sea</strong> <strong>Ray</strong><br />

insists on the precision of a computer to drive its<br />

fabric cutting process. Bottom line: <strong>Sea</strong> <strong>Ray</strong> gives<br />

you a more accurate, higher quality boat.<br />

Closed-Mold Technology. <strong>Sea</strong> <strong>Ray</strong> produces<br />

more than 40,000 closed-molded parts a year. We<br />

utilize this technology to ensure that the correct<br />

amount of resin is injected into your boat’s molded<br />

components. The outcome is a consistent,<br />

structurally sound piece that is smooth fiberglass<br />

on both sides for good looks and simple cleanup.<br />

Engine Compartments. We finish our engine<br />

compartments with gel-coat containing a wax additive<br />

Our computer-driven robots make cuts with accuracy to 1/1,000th of an inch.<br />

that repels water and petroleum-based products. In<br />

addition, our aluminum engine mounts are thru-<br />

bolted on top of the stringer system for long-term<br />

alignment. Each engine hatch has a rubber seal that,<br />

in combination with foam insulation, greatly reduces<br />

engine noise. It all adds up to easy upkeep and a<br />

more relaxed atmosphere for you and your guests.<br />

Fiberglassed Bulkheads. Each bulkhead is<br />

fiberglassed to both the hull and deck, creating one<br />

integral part for added strength and longevity. You’ll<br />

enjoy a more structurally-sound vessel with less<br />

rattles and less hassles than a boat where bolts or<br />

other joining methods are used.<br />

Fixed Fuel Tanks. Our fuel tanks are installed<br />

with banding straps rather than L-brackets or<br />

another non-supporting method. This means the<br />

fuel tanks are an integrated component of the hull,<br />

resulting in increased strength and less vibration and<br />

noise — which makes for a quieter, more enjoyable<br />

boating experience.<br />

4.


COMPONENTS<br />

Our owners demand the best equipment aboard<br />

their boats, and <strong>Sea</strong> <strong>Ray</strong> delivers. No doubt that’s<br />

another reason why they say they’d never <strong>buy</strong><br />

another brand.<br />

SmartCraft ® Digital Instruments. All of our<br />

Select, Select EX, Sundeck ® , Amberjack ® ,<br />

Sundancer ® and Sedan Bridge models come with<br />

SmartCraft digital instruments that link the boat’s<br />

controls, systems and engines to internal and external<br />

sensors, delivering a constant stream of information at<br />

a glance. These custom gauges and displays provide<br />

unparalleled accuracy and data that helps you<br />

maximize power and efficiency. You’ll be able to<br />

cruise economically and make command decisions<br />

with confidence.<br />

Helm visors eliminate glare from above. Designated panels accommodate electronics.<br />

Sony ® Stereo Systems. All of our boats feature<br />

a Sony AM/FM stereo with CD player, weatherproof<br />

speakers, and either an MP3 port or iPod connector<br />

— sometimes both. Depending on the model, other<br />

standards include an amplifier, subwoofer, in-dash<br />

tweeters and digital cockpit remote. Many boats<br />

have optional upgrades such as subwoofer/amplifier<br />

combos and digital transom remotes. The addition of<br />

Sony equipment provides high-grade entertainment<br />

to our owners.<br />

5.


Assurance<br />

Axius, Zeus & Total Command. These amazing<br />

propulsion systems will revolutionize the way you<br />

boat with their intuitive docking joysticks. Because<br />

they provide multi-directional thrust, they greatly<br />

enhance maneuverability and efficiency. Best of all,<br />

you get effortless, fingertip control when docking<br />

and more carefree boating all around. Axius, Zeus<br />

and Total Command are available as standard or<br />

optional equipment on many of our Sport Boats,<br />

Sport Cruisers, Sport Yachts and Yachts.<br />

Independently-articulating pod drives power our Zeus boats.<br />

Sport Spoilers & Arches. <strong>Sea</strong> <strong>Ray</strong> sport spoilers<br />

and arches are seamless fiberglass, not painted<br />

aluminum. This creates a solid, integral part that<br />

compliments the exterior styling and will not dull<br />

or yellow over time. You’ll enjoy less maintenance<br />

and better long-term value.<br />

Windshield Frames. Our windshield frames<br />

are made exclusively for us and are almost twice the<br />

standard thickness. A stronger windshield is safer,<br />

quieter and more durable.<br />

Axius and Zeus provide tighter turns and enhanced performance.<br />

Premium Hardware. <strong>Sea</strong> <strong>Ray</strong>s are equipped<br />

stem to stern with premium, 316L stainless-steel<br />

hardware. This includes bow rails, rub rail inserts,<br />

swim ladders, grab handles, thru-hull fittings and<br />

custom cleats that are thru-bolted for extra weight<br />

capacities. In addition to good looks, this hardware offers<br />

superior corrosion resistance and simple care requirements.<br />

So you can concentrate on having fun.<br />

6.


PRODUCT QUALITY<br />

Quality is an every step, every day journey. <strong>Sea</strong> <strong>Ray</strong>’s<br />

higher standards in the highest accolades in the industry.<br />

Quality Control. Your boat never leaves our sight<br />

during construction, literally, through ongoing sight<br />

inspection, and virtually, through our In-Plant Interactive<br />

Quality Control System. The latter provides a “real-time<br />

report card” of your boat as it goes through production.<br />

If we notice any process falling below our standards, we<br />

make the corrections before your boat reaches the next<br />

phase of completion. Then we complete a root-cause<br />

analysis to update our production system so subsequent<br />

boats don’t encounter a similar issue.<br />

Product Testing. When you <strong>buy</strong> a <strong>Sea</strong> <strong>Ray</strong>, you’re<br />

<strong>buy</strong>ing into our rigorous testing and validation pro-<br />

gram. It starts with putting our prototypes through<br />

every possible situation to see if they perform up to<br />

specification and then continues with evaluations<br />

throughout the entire manufacturing cycle, end-<br />

ing with postproduction trials. See a short list of the<br />

lengths we’ll go to in order to ensure that you enjoy<br />

your boat for years to come in “Testing 1, 2, 3…”<br />

(right).<br />

Testing 1, 2, 3…<br />

Prototype and Development Phase:<br />

Utilizing our Computer Aided Design (CAD) technology,<br />

our engineers are able to simulate more stress testing than<br />

a boat will ever see in the real world.<br />

We create quarter-sized molds of our prototype hulls for<br />

running attitude, water balance and tow testing purposes.<br />

Then, we create full-size models using existing hull pieces<br />

and cardboard and wood pieces to see how everything fits<br />

together.<br />

Every Sport Yacht and Yacht prototype takes a brutal<br />

pounding in the Atlantic Ocean to evaluate the seaworthiness<br />

and resiliency of our hull designs. We try different engines<br />

and propellers until we get the best combination.<br />

<strong>Sea</strong> <strong>Ray</strong> adheres to American Society for Testing and<br />

Materials (ASTM) specifications and uses an accelerated<br />

UltraViolet weather tester to see how sun affects our vinyl<br />

and gel-coat. A typical test lasts for 400 hours, which<br />

equates to approximately two years of outdoor exposure<br />

under intense sun.<br />

For accelerated salt-water testing, <strong>Sea</strong> <strong>Ray</strong> employs a salt<br />

fog corrosion test per ASTM standards. Testing lasts for<br />

200 hours, which equates to approximately two years of<br />

exposure to salt water with no maintenance. This lets us<br />

know how our materials age in marine conditions.<br />

In-Production Testing and Evaluation:<br />

Every Sport Cruiser, Sport Yacht and Yacht spends<br />

an average of 1.5 hours under a 60-PSI blast of water<br />

that travels the entire length of the boat. Additional<br />

jets concentrate on the hatch and hull window seal<br />

areas. This “perfect storm” equates to a torrential<br />

downpour with the boat running at approximately<br />

30 mph. The canvas cockpit enclosure is included in<br />

this testing.<br />

Every Sport Boat is inspected to ensure that all<br />

systems are working properly. Production models are<br />

selected daily for additional testing.<br />

Every Sport Cruiser undergoes a “float tank test” in<br />

the plant and then an additional sea trial to ensure<br />

that all systems are working properly.<br />

Every Sport Yacht and Yacht production model<br />

undergoes a sea trail to test critical systems.<br />

7.


Marine Industry Certifications. <strong>Sea</strong> <strong>Ray</strong><br />

boats are National Marine Manufacturers Association<br />

(NMMA) certified and meet or exceed applicable<br />

US Coast Guard and American Boat & Yacht<br />

Council (ABYC) standards. In 1996, <strong>Sea</strong> <strong>Ray</strong> also<br />

became the world’s first recreational fiberglass<br />

boat builder to have all of its production facilities<br />

operate under the prestigious ISO 9002 Quality<br />

Assurance<br />

Management System. The benefit<br />

is a boat you can trust to<br />

perform from the moment<br />

you step on board with your<br />

loved ones.<br />

Product Excellence Awards. We are thrilled<br />

to have earned numerous awards for customer satis-<br />

faction, including more than 30 from the NMMA<br />

(more than any other boat manufacturer). We’ve<br />

also earned the Mercury ® MerCruiser ® Installation<br />

Quality Award, certifying that we have met stringent<br />

quality requirements. These awards signify that<br />

<strong>Sea</strong> <strong>Ray</strong> has made a solid, long-term commitment<br />

to continuously improving product quality and<br />

customer satisfaction.<br />

8.


COMPANY<br />

Since our humble beginning in 1959, we’re proud to<br />

have become the boat by which all other brands are<br />

measured. Here’s how we stay ahead of the rest.<br />

50-Year Heritage. From one plant and a few dealers,<br />

<strong>Sea</strong> <strong>Ray</strong> has grown to become the world’s largest<br />

recreational boat and yacht builder, with multiple<br />

national and international manufacturing facilities and<br />

more than 450 dealer locations operating on six<br />

continents. No matter what, we’re here to stay.<br />

Product Portfolio. No one else does what we do,<br />

which is build a full line of premium vessels from 17 to<br />

60+ feet. Whether you’re headed out for a day of wet and<br />

wild wakeboarding, or slipping the lines for an extended<br />

cruise, <strong>Sea</strong> <strong>Ray</strong> has the vessel to take you there. And<br />

when you’re ready to trade up, we’ll be happy to keep you<br />

in the family with our incredible owner loyalty program.<br />

Manufacturing Facilities. Our manufacturing<br />

facilities utilize state-of-the-art technology, superior<br />

craftsmanship and unmatched attention to detail. Every<br />

<strong>Sea</strong> <strong>Ray</strong> is conceived at our 70,000-square-foot Product<br />

Development and Engineering plant, which is located<br />

right on the water for easy boat validation and testing.<br />

We’ve taken big steps toward “going green” and have also<br />

invested in progressive employee programs to keep our<br />

workers happy and healthy. Because happy and healthy<br />

workers build better boats for our customers.<br />

Tellico Plant<br />

<strong>Sea</strong> <strong>Ray</strong>’s Sykes Creek Facility.<br />

9.


Global Dealer <strong>Network</strong>. Our dealer network<br />

consists of the largest and most knowledgeable group<br />

of marine sales and service personnel in the world.<br />

They’re the most tenured (averaging 23 years in<br />

business) and the most recognized (with more Boat-<br />

ing Industry magazine “Top 100” dealers than any<br />

other manufacturer). Seventy percent of our dealers<br />

are enrolled in our Master Dealer program*, meaning<br />

they’ve dedicated significant time and effort to being<br />

better than the competition. From your first step into<br />

the showroom until you take<br />

delivery of your boat — and<br />

beyond — you’ll be<br />

assured of our dealers’<br />

commitment to being there<br />

for you in the long run.<br />

The AquaPalooza Signature Event attracted an estimated 2,500 total boats.<br />

The <strong>Sea</strong> <strong>Ray</strong> Lifestyle. Every owner of a <strong>Sea</strong> <strong>Ray</strong>,<br />

new or used, receives automatic membership in The<br />

<strong>Sea</strong> <strong>Ray</strong> Owners Club*. In fact, we have the second<br />

largest active owners club in the world, second to<br />

only Harley-Davidson. One of our goals is to engage<br />

each owner and help them enjoy their boat through<br />

rendezvous, cruises, dock parties, off-season events and<br />

AquaPalooza ® , The World’s<br />

Largest Boating Party.<br />

Our owners can also share<br />

the fun experiences of<br />

other boaters through the<br />

pages of <strong>Sea</strong> <strong>Ray</strong> Living<br />

magazine, which they<br />

receive four times a year.<br />

*Master Dealer and <strong>Sea</strong> <strong>Ray</strong> Owners Club programs are available in the US and Canada.<br />

10.


Spotlight on Sport Boats<br />

Dynamic Hulls. Our Sport Boat hulls are deep-V and<br />

feature sharp, deep running strakes that “grip” the water<br />

for enhanced driver control. You’ll experience quick planing<br />

times and dependable performance, even in rough water,<br />

unlike the flatter hulls of traditional water-sport boats.<br />

Each of our Sport Boat hulls is reinforced with<br />

a fiberglass stringer system for the ultimate in strength<br />

and longevity.<br />

Our custom windshield frames are almost twice the standard thickness.<br />

Curved Windshield Design. Our Sport Boats<br />

use a low-profile, curved windshield supported by struts<br />

that line up with the frame. This gives you a superior<br />

view and sleek, sporty style. Many of our competitors<br />

use angular windshield designs with struts that are poorly<br />

placed. This can cause sight-line problems and block the<br />

path to the bow.<br />

Power Assisted Steering. All <strong>Sea</strong> <strong>Ray</strong> Sport Boats<br />

come with power assisted steering for enhanced driver<br />

comfort and control, whether you’re pulling a skier or<br />

navigating through a crowded harbor. This feature is<br />

optional on many competitive models, or simply not<br />

available at all.<br />

Six full-length running strakes provide lift and control on the 250 Select EX.<br />

Named “Highest in Customer<br />

Satisfaction with Small Runabouts<br />

(16-19 feet)” by J.D. Power and<br />

Associates 2009 Boat Competitive<br />

Information Study SM *<br />

*<strong>Sea</strong> <strong>Ray</strong> received the highest numerical score among small runabouts (16-19 feet) in the proprietary<br />

J.D. Power and Associates 2009 Boat Competitive Information Study SM . Study based on 9,790 total<br />

responses measuring 10 brands and measures opinions of consumers who purchased a boat January 2007-<br />

May 2008. Includes fiberglass family runabouts 16-19 feet with open or closed bows, mostly sterndrive.<br />

Proprietary study results are based on experiences and perceptions of consumers surveyed in September-<br />

November 2008.Your experiences may vary. Visit jdpower.com<br />

Finished Floors & Lockers. Our Sport Boats<br />

have solid fiberglass floors that are molded into a<br />

complete inner liner to help drain water and resist<br />

corrosion. In addition, every storage compartment<br />

has a gel-coat interior that simply wipes clean to<br />

keep your boat looking new. Vinyl matting inside<br />

our wakeboard/ski lockers keeps your gear high and<br />

dry (other builders use carpeting, which soaks up<br />

water). It’s all about ease of use and upkeep.<br />

11.


Snap-In Carpet. No cheap, glued-in carpeting here.<br />

<strong>Sea</strong> <strong>Ray</strong> offers snap-in carpet as a standard or option on<br />

board all our Sport Boat models.<br />

ShoreLand’r ® Trailers. We’ve paired many of our<br />

Sport Boats with ShoreLand’r trailers because of their<br />

solid track record for quality and reliability. These NMMA-<br />

certified haulers have a unique V-frame design and<br />

custom-fit support to keep your boat’s center of gravity as<br />

low as possible. As a result, it rides better and is easier to<br />

load and unload.<br />

Snap-in carpeting is more comfortable on your feet and makes for easy clean-up.<br />

Optional Layouts & Packages. Optional layouts<br />

and packages allow owners to personalize their boat<br />

for superior comfort and versatility based on how they<br />

intend to use it. You can incorporate features like back-<br />

to-back seats, sun pads, aft lounges with flip-up backrests,<br />

water-sports towers and more.<br />

ShoreLand’r Trailers comes with a five-year limited warranty.<br />

12.


Spotlight on Sport Cruisers<br />

Hardworking Hulls. A misconception is that “highperformance”<br />

hulls are faster than the hardworking<br />

deep-V hulls offered by our Sport Cruisers. Not true.<br />

Our sterndrive-powered Sport Cruisers produce equiva-<br />

lent — if not better — top speeds than most comparable<br />

high-performance models. This means you not only get<br />

high-speed thrills, but also improved handling in all kinds<br />

of sea conditions, where high-performance boats can<br />

often fall short.<br />

Our rear-facing seats easily fold away when you want more room for swimming.<br />

Rear-Facing Transom <strong>Sea</strong>ts. Our 270, 310, 330,<br />

and 350 Sundancers boast foldaway, rear-facing transom<br />

seats that transform your swim platform into a patio on<br />

the water. These perches are perfect for watching the kids<br />

splash around behind the boat, or simply for enjoying a<br />

quiet moment at sunset.<br />

Every Sport Cruiser undergoes a four-mile test run in the open water.<br />

Named “Highest in Customer<br />

Satisfaction with Express<br />

Cruisers (24-33 feet) in a Tie”<br />

by J.D. Power and Associates<br />

2009 Boat Competitive<br />

Information Study SM *<br />

*<strong>Sea</strong> <strong>Ray</strong> received the highest numerical score in a tie among express cruisers (24-33 feet) in the proprietary<br />

J.D. Power and Associates 2009 Boat Competitive Information Study SM . Study based on 9,790<br />

total responses measuring 4 brands and measures opinions of consumers who purchased a boat January<br />

2007-May 2008.Includes sterndrive-powered family cruisers 24-33 feet with cabins that include sleeping,<br />

galley/cooking and head/toilet facilities. Proprietary study results are based on experiences and perceptions<br />

of consumers surveyed in September-November 2008.Your experiences may vary. Visit jdpower.com<br />

Structural Integrity. Each of our Sport Cruiser<br />

models utilizes a unique interior framing system<br />

(or jig) that provides enhanced consistency and<br />

efficiency on every boat. This important component<br />

to the manufacturing process allows for the alignment<br />

of stringers and structural bulkheads, meaning<br />

a higher quality finished product that will last longer<br />

and remain stronger and quieter over time.<br />

13.


Extra Large Portlights. Our 270, 310, 330, and<br />

350 Sundancers incorporate extra large portlights that<br />

allow natural light to flow throughout the spacious<br />

interiors. This illuminating feature brings the outdoors in<br />

and gives you a more open, atmospheric cabin to enjoy.<br />

Resin-Coated Stringers. All stringers are resin-coated<br />

prior to installation and then bedded with structural<br />

bonding compound, creating a clean radius and filling<br />

any voids between the stringer and hull bed. This results<br />

in a stronger hull-to-stringer bond and reduces the pos-<br />

sibility of cracking at the stringer/hull interface.<br />

Water Manifold System. Like our Sport Yachts<br />

and Yachts, our larger Sport Cruisers have a unique<br />

water manifold system that includes separate water lines<br />

going to each unit on the boat. This provides for easy<br />

identification and shut-off points of individual water<br />

lines for maintenance. Because each head, faucet, etc.<br />

has a dedicated line, it also means you don’t have to shut<br />

off the whole water system for repairs and reduces the<br />

number of breaks and bends in the line — so there’s less<br />

overall chance of leaks.<br />

We use wide steps for easy access to the foredeck.<br />

Our extra large portlights greatly increase interior light and ambiance.<br />

Sump Pump Boxes. These standard items auto-<br />

matically discharge water from the sink and shower to<br />

prevent it from accumulating in the bilge area.<br />

14.


Spotlight on Sport Yachts<br />

& Yachts<br />

Ocean-Born Hulls. Our Sport Yacht and Yacht hulls<br />

are designed at our sophisticated Product Development<br />

and Engineering Facility encompassing 70,000-square-<br />

feet of prime waterfront space. We put all of the models<br />

created here through the most extensive testing and<br />

validation procedures in the industry, culminating in six<br />

weeks of nonstop testing in the water. This way, you can<br />

have confidence that your boat will perform reliably both<br />

in sight of land and miles out at sea.<br />

Underwater Exhaust. <strong>Sea</strong> <strong>Ray</strong> Sport Yachts and<br />

Yachts utilize our patented underwater exhaust system.<br />

This user-friendly feature reduces engine noise while un-<br />

derway and provides for a cleaner transom area, making<br />

your cruising even more enjoyable.<br />

Welded bow rails and raised toe-rails provide crucial security on deck.<br />

Stanchions & Toe Rails. The bow rail and stanchions<br />

are welded together to keep moisture out and<br />

reduces the chance of a rusty streak dripping out of the<br />

stanchion base. Additionally, the base of the stanchion<br />

is raised off the deck surface, providing further protection<br />

from water intrusion. All Sport Yachts and Yachts have<br />

a raised fiberglass edge — or toe rail — that travels the<br />

perimeter of the deck.<br />

Every Sport Yacht and Yacht prototype is tested in the Atlantic Ocean..<br />

Fiberglass Shaft Tubes. We encapsulate the propeller<br />

shaft tubes in fiberglass, thereby eliminating the use of<br />

screws and brackets and increasing the structural integrity<br />

of the shaft unit. In addition, the dripless shaft logs<br />

prevent reflux into the bilge area.<br />

15.


Anchor Features. Sport Yachts and Yachts are<br />

equipped with a windlass system that includes a safety<br />

Every Sport Yacht and Yacht production models is tested and retested on the water.<br />

lanyard and a heavy-duty polished stainless-steel anchor<br />

davit. The anchor shackle (also stainless steel) is attached<br />

with a vinyl-coated stainless-steel cable on one end and a<br />

spring-clip on the other. This system prevents the anchor<br />

and line from being entangled in the prop should the<br />

windlass system allow slippage.<br />

Superior Woodworking. <strong>Sea</strong> <strong>Ray</strong>’s unique Cape<br />

Canaveral Woodworking and Finishing Facility supplies<br />

in-house wood components for our Sport Yachts and<br />

Yachts. Here, raw wood is carefully sorted in a tem-<br />

perature- and humidity-controlled environment that<br />

preserves them until needed. Each sheet is checked by a<br />

quality-control inspector before it slides through a sand-<br />

ing machine to put a flawless surface on the wood. Next,<br />

it gets a perfect coat of stain, which is dried in seconds<br />

by UV lights, followed by two coats of sealer. Computer-<br />

controlled, dust-free routers cut the parts, and another<br />

machine automatically bands the edges. The parts are<br />

glossed (high or low) and then coated with clear poly-<br />

<strong>Sea</strong> <strong>Ray</strong>’s Cape Canaveral Woodworking and Finishing Facility.<br />

acrylic in a “clean room” atmosphere that doesn’t allow<br />

a speck of dust to mar the surface. All of this gives us a<br />

distinct advantage on our top-line boats.<br />

Down To The Wire. We wire tie the electrical har-<br />

nesses in our Sport Yachts and Yachts every 14 inches.<br />

ABYC standards require wire ties every 18 inches. What<br />

does it matter? You get more secure and consistent wire<br />

runs with less chance of failure. It’s just one more example<br />

of the <strong>Sea</strong> <strong>Ray</strong> Assurance.<br />

Every Sport Yacht and Yacht production model is tested and retested on the water.<br />

16.


Invest In The Best<br />

A new boat is an investment…an investment in your family, your leisure time and your peace of mind. At <strong>Sea</strong> <strong>Ray</strong>,<br />

we understand that, now more than ever, you’re focused on ensuring the investment you make in a new boat is<br />

solid. You want to know that you’re spending your hard-earned dollars on a product and a brand that you can<br />

trust for the long-term. We hope that this detailed pamphlet is an indication of the importance we place on higher<br />

standards across the board, from design and construction to corporate stability to customer satisfaction. Only<br />

<strong>Sea</strong> <strong>Ray</strong> can provide the security and owner confidence that you expect and deserve. Today, tomorrow and always.<br />

That’s the <strong>Sea</strong> <strong>Ray</strong> Assurance.<br />

Assurance<br />

17.


Whether this is your first boat purchase or you’ve owned many boats throughout your lifetime, you’ll want to<br />

keep these questions top of mind as you make your way through the discovery and <strong>buy</strong>ing process.<br />

Manufacturer<br />

Dealer<br />

How long has the manufacturer been in business?<br />

Has the manufacturer shown a long term history of business continuity?<br />

What are the manufacturer’s procedures for ensuring a consistent level of quality during the proto-<br />

type and development phase?<br />

What are the manufacturer’s procedures for ensuring a consistent level of quality during production?<br />

Has the manufacturer been consistently recognized for product quality and customer service through<br />

evaluation by independent sources?<br />

Are there specific examples of product innovations that showcase the manufacturer’s commitment to<br />

and understanding of the boating lifestyle?<br />

Has the manufacturer consistently rated among the highest in resale value per published evaluation<br />

guides such as nadaguides.com?<br />

What is the average size and tenure of the dealer network?<br />

Has the manufacturer supported the dealer network with standards for excellence, process improvement<br />

programs and customer service initiatives?<br />

How long has the dealer in your area been in business?<br />

Has the dealer demonstrated a long term history of business continuity in your community?<br />

How many years has the dealer sold and serviced the brand you are considering?<br />

Does the manufacturer hold the dealer to a set of standards for customer service excellence?<br />

Is the dealer actively engaged in promoting local boating lifestyle opportunities to enhance your ownership<br />

experience (e.g. Getaways, Rendezvous, and AquaPalooza)?<br />

Have you visited the dealer’s facility and compared all aspects of their operation to other dealers in your<br />

community?<br />

Will the dealer service the boat? What is the dealer’s culture regarding service?<br />

Has the dealer offered you a tour of their service department and introduced you to service personnel?<br />

18.


Notes<br />

19.


Where Land Ends, Life Begins.<br />

®

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