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SA13<br />

3 - Uncertainties in Corporate Greenhouse Gases Inventory:<br />

Methodology and Applications<br />

Gutemberg Brasil, UFES, Av. Fernando Ferrari, 514, Departamento<br />

de Estatística, Vitória, 29075-910, Brazil, ghbrasil@terra.com.br,<br />

Paulo António de Souza Júnior, João Andrade de Carvalho Júnior<br />

Corporate inventories of greenhouse gas emissions, as well as the biomass stock,<br />

contain relevant information for the decision makers at the private sector to support<br />

their policies related to climate change. A methodology for the calculation of<br />

emissions from processes and services is presented. This methodology includes the<br />

expressions of uncertainties associated to the calculation of greenhouse gas<br />

emissions. The importance of the knowledge of these uncertainties is also discussed.<br />

4 - The Efficiency of Preventive Maintenance Planning and the<br />

Multicriteria Methods: A Case Study<br />

Carlos Enrique Escobar-Toledo, Professor, National University of<br />

Mexico (UNAM), Circuito Institutos. Facultad de Química,<br />

Conjuntos D-E Room 310, Mexuco, 04510, Mexico,<br />

carloset@servidor.unam.mx, Edgar Sevilla Juarez<br />

The goal of this work considers process plants reliability to manage failure risks<br />

trough preventive maintenance. We propose the ranking of equipment according<br />

with a set of appropriate criteria for a better preventive maintenance planning,<br />

considering that it, is multicriterio by nature. To show how the methodology works,<br />

naphtha Hidrodesulfurating process plant is used as a case study. The results shows<br />

process equipment ranking to give preventive maintenance under budget<br />

constraints.<br />

5 - Comprehensive Indicators of Sustainable Development<br />

Viktorija Bojovic, Teaching Assistant, Faculty of Economics,<br />

9-11 Segedinski put, Subotica, 24000, Serbia-Montenegro,<br />

vbojovic@uns.ac.rs<br />

The concerns about accurate measure of long-term economic sustainability have<br />

resulted in myriad of indexes and specific measures. The necessity to reduce<br />

information overload of incomparable numbers by proliferating comprehensive<br />

indicators of sustainable development is paramount. Presenting possibilities of<br />

reducing information overload through generation of more relevant information for<br />

integrative long-term environment and economic planning and decision making is<br />

the purpose of the paper.<br />

■ SA14<br />

Aula 365- Third Floor<br />

Game Theory and Data Mining<br />

Cluster: Game Theory and its Applications<br />

Invited Session<br />

Chair: Richard Weber, Professor, University of Chile, Republica 701,<br />

Santiago, Chile, rweber@dii.uchile.cl<br />

1 - Strategic Costs in a Specific Location Mechanism to NIMBY<br />

Fernando Alexis Crespo Romero, Santiago, RM, Chile,<br />

facrespo@gmail.com<br />

NIMBY (Not In My <strong>Back</strong>yard) are facilities that are necessary to society, but rejected<br />

by communities that have to host them. We revised a mechanism for location<br />

decisions using auctions over costs declared by communities. This mechanism hasn’t<br />

the ideal conditions, but it maintains the ranking of true costs. For this mechanism<br />

we calculate the declared strategic costs for communities and compare our results<br />

with other classical results of strategic declarations in auctions mechanism.<br />

2 - Sequential Equilibria Algorithms for Adversarial Data Mining with<br />

Signaling Games<br />

Gaston L`Huillier, University of Chile, Republica 701, Santiago, Chile,<br />

glhuilli@dcc.uchile.cl, Richard Weber, Nicolas Figueroa<br />

In adversarial classification with signaling games, the equilibria finding problem is<br />

directly related to the performance of the classifier. However, equilibria refinements<br />

in incomplete information games has been widely recognized as a complex<br />

procedure. For this, different algorithms for the learning process of the strategic<br />

interaction between agents are proposed, improving the classifier’s performance and<br />

obtaining promising results in a phishing fraud detection environment.<br />

3 - Game Theory - Data Mining Model for Price Dynamics in<br />

Financial Institutions<br />

Cristian Bravo, PhD Candidate, University of Chile, Republica 701,<br />

Santiago, Chile, cbravo@dii.uchile.cl, Richard Weber,<br />

Nicolas Figueroa<br />

We present a two-stage model consisting on a hybrid support vector machines -<br />

neural network model to estimate market share (demands) for competing<br />

companies at a client level. The demands serve as input for a game theoretic model,<br />

which considers the strategic relationships between costs and demands when the<br />

companies decide prices. An application to real-life data provided useful insights<br />

about cost structures, the competitive behavior of the institutions, and the behavior<br />

of the customers.<br />

<strong>ALIO</strong> / INFORMS International – 2010<br />

26<br />

■ SA15<br />

Aula 351- Third Floor<br />

Data Mining for Decision Making I<br />

Sponsor: Data Mining: Knowledge Discovery and<br />

Data Mining for Decision Making<br />

Sponsored Session<br />

Chair: Louis Duclos-Gosselin, Applied Mathematics (Predictive Analysis,<br />

Data Mining) Consultant at Sinapse, Sinapse & INFORMS Data Mining<br />

Section, 1170 Boul. Lebourgneuf, Bureau 320, Quebec, QC, G2K2E3,<br />

Canada, louis.gosselin@hotmail.com<br />

1 - Inference in Large Dynamic Networks<br />

Shawndra Hill, Assistant Professor of Operations and Information<br />

Management, The Wharton School of the University of<br />

Pennsylvania, Philadelphia, PA, 19104, United States of America,<br />

shawndra@wharton.upenn.edu<br />

Telecommunications and social-network sites such as MySpace, Friendster and<br />

Facebook record data on explicit social networks. Online advertising firms are now<br />

linking these explicit networks to actions such as clicks and purchases. We combine<br />

explicit social network and purchase data to predict business outcomes. We find that<br />

explicit social network data are useful for predicting purchase above models that<br />

rely only on traditional attributes like demographics and geography.<br />

2 - Information-theoretic Approach to Data Mining<br />

Behlul Caliskan, Research Assistant at Marmara University,<br />

Marmara University, Faculty of Communication, Nisantasi Campus,<br />

Sisli / Istanbul, Turkey, behlul.caliskan@marmara.edu.tr<br />

Because a database may be considered as a statistical population, and an attribute as<br />

a statistical variable taking values from its domain, data mining tasks may be<br />

approached using information-theoretic techniques. Many information-theoretic<br />

measures have been proposed and applied to quantify the importance of attributes<br />

and relationships between them. In this paper, the information-theoretic techniques<br />

used applied DM tasks will be analyzed and some recent applications will be<br />

mentioned.<br />

3 - Predictive Analysis (Data Mining) Implementation: Predicting Fraud<br />

in E-Commerce Transaction Data<br />

Louis Duclos-Gosselin, Applied Mathematics (Predictive Analysis,<br />

Data Mining) Consultant at Sinapse, Sinapse & INFORMS Data<br />

Mining Section, 1170 Boul. Lebourgneuf, Bureau 320, Quebec, QC,<br />

G2K2E3, Canada, louis.gosselin@hotmail.com<br />

Starting from earlier e-commerce management sciences studies, managers have<br />

always tried to find better techniques to effectively manage e-commerce operations<br />

in order to reduce the costs while increasing customers’ satisfaction. This paper<br />

shows how managers can use predictive analysis to address fraud detection<br />

problems. A new predictive analysis technique for solving problems related to fraud<br />

detection is presented. The technique has been tested on two web transaction<br />

anomaly data.<br />

■ SA16<br />

Aula 385- Third Floor<br />

Heuristics<br />

Contributed Session<br />

Chair: Claudia Fink, Universidade de São Paulo - USP, Av. Trabalhador<br />

São-carlense, 400, São Carlos, SP, 13560-970, Brazil,<br />

claudiaf@icmc.usp.br<br />

1 - Improving Service Level of the Public Safety: A Proposal Based on<br />

Tabu Search and p-median Model<br />

Rodrigo Ferreira, UFRN, Caixa Postal 1551, Lagoa Nova, Natal, RN,<br />

59078-970, Brazil, rodjpf@gmail.com, Dario Aloise, André Gurgel<br />

Criminality is a relevant problem to be dealt by public safety systems. This work<br />

proposes a model to support police units allocation. This model combines p-median<br />

model and travelling salesman problem to define regions, travel distance and<br />

operational cost. It aims enhance coverage, reduce operational costs and increase<br />

service level.<br />

2 - Heuristics Based on LB and VNS to Solve Lot Scheduling<br />

Formulations for the Beverage Production<br />

Deisemara Ferreira, Federal University of São Carlos, Rua Chicrala<br />

Abrahao, 320, São Jose do Rio Preto, Brazil, deise@dep.ufscar.br,<br />

Reinaldo Morabito<br />

In this work we applied heuristics based on local branching, VNS and other<br />

strategies to solve formulations of lot sizing and scheduling problems, in the<br />

beverage industry. The results are compared to solutions in the literature, as well as,<br />

an actual production scheduling of a company.

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