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Not a Zero-Sum Game - Ludwig von Mises Institute

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A!!!,<br />

A Few Examples of<br />

Comparative Costs at Work<br />

rice relationships, among other functions, communicate to us<br />

P the relative scarcity of things. Hence, they serve to allocate<br />

our human and material resources to their most valuable use via<br />

the market bidding process. Although we choose our ends subjectively,<br />

we compare our means (costs) objectively. Comparing<br />

prices allows us to choose the most economical combinationsamong<br />

literally infinite alternatives-to secure the things that best<br />

satisfy our needs.<br />

This Law of Comparative Costs is always influencing<br />

our decisions in the allocation of every task and resource-includ-<br />

ing talent, land, and time-in a world with abundant natural and<br />

man-made constraints and imperfections.<br />

Example 1: Me<br />

While I have been a relatively successful businessman, I have friends who<br />

could manage my businesses better than I. Why don't they displace me in<br />

the marketplace with their superior managerial skills? Because the advantage<br />

they have in the business they are managing is greater than the advantage<br />

they have in managing mine.<br />

Likewise, I am aware that I could manage the businesses of some of my cus-<br />

tomers better than they do. But since my advantage is greater in the business<br />

I manage than in theirs, I mind my own. By inducing this division of

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