VISIONARY - Music Inc. Magazine

2.0
Aaron Miller of
ProGuitarShop on
creating the world’s most
popular MI videos and
seven years of growth
{PROGUITARSHOP}
Retail
Words and photos by Jeff Cagle
On April 21, ProGuitarShop’s
staff
uploaded a video to YouTube demonstrating
Dunlop’s JBF3 Joe Bonamassa Signature
Fuzz Face pedal. Within one week,
the 4-minute segment had been viewed
more than 18,500 times. By the end of
May, that number jumped to 85,000.
Not that it was an anomaly. Since
signing up for a YouTube account in late
2007, ProGuitarShop has uploaded more
than 1,000 videos that have been viewed
more than 45 million times. Its YouTube
channel alone has gotten 2.6 million hits
and 50,000 subscribers. And the kicker:
Aaron Miller, founder and owner of the
Portland, Ore.-based dealership, said
ProGuitarShop averages 60,000–70,000
YouTube views per day — and half that
many for videos posted on his company’s
website, proguitarshop.com.
JULY 2011 I MUSIC INC. I 57