VISIONARY - Music Inc. Magazine

MAD PROFESSOR BLUE-
BERRY BASS OVER-
DRIVE The Mad Professor
Blueberry Bass Overdrive
makes low-end vintage
tone readily available. This
true-bypass pedal offers
the overdrive qualities of a
classic tube amp with bass
player-friendly low-frequency
clipping control. “[Mad
Professor] pedals have done
very well here,” said Lindsey
Petsch of Atlanta’s Maple
Street Guitars. “Nothing sells
something like just putting it
in somebody’s hands. I usually
tell anyone who walks
through the door about it.”
FANO GUITARS ALTO DE
FACTO JM6 An avid vintage
enthusiast himself, Cory
Ferraro of Cranford Guitar &
Music Center in Garwood,
N.J., picked up a Fano
guitar and fell in love. “I was
amazing by the tone and
how effortlessly it played,” he
said. The JM6’s round ’50s
shape complements Fralin
P90 pickups for a modern
throwback with classic tone.
When it comes to marketing
the Fano brand, Ferraro
said the boutique business
demands a “maximumexposure
approach.” He advertises
in guitar magazines,
while maintaining an active
online presence. “The key
is to keep [customers] interested
in your brand by interacting
with them in those
mediums,” Ferraro said.
LSL GUITARS T-BONE
One of the first dealers
to stock these handcrafted
axes, Dan Duran
of California Vintage and
Guitar in Sherman Oaks,
Calif., said his stock of aged
T-Bones fares well with the
vintage Fender-loving set.
“We were his first customer
and have probably sold
more of his guitar than any
other store,” Duran said.
THE OLD SCHOOL
these boutique and vintage-style wares.
STRYMON EL CAPISTAN
“Strymon has made some
technological advances
that have given them a
temporary feature edge,”
said Jan Howell of New
York’s Ludlow Guitars.
None has received as
much critical acclaim as the
El Capistan pedal, which
recreates the hard-toachieve
warmth of a late
’60s tape echo using handcrafted
dTape technology.
Along with five knobs for
versatile DSP tone shaping,
the pedal offers a range of
“hidden features” — tape
crinkle, tape bias and lowend
contour — that can be
accessed for even more
concise tape echo control.
NEW VINTAGE
RETRIBUTION 30 Aaron
Peterson of MacDaddy
Music in Salem, Ill., has
predicted that the New Vintage
will turn heads among
the weekend warrior set.
He said the high degree of
customization and lifespan
of this “heirloom amp” are
important selling points.
It’s “something that will
outlast the original owner
and be something passed
down through a family,”
he added. Featuring three
12AX7 tubes, the singlechannel
Retribution 30
serves up 30 watts of clean
British sound, encased in
a high-grade pine cabinet.
EASTWOOD GUITARS
AIRLINE SERIES Greg
Decker of Denver’s Music
Gear Guys said that Eastwood
is bringing the ’60s
to a new generation. With
“retro looks and modern
tone,” the Airline series
has cultivated the interest
of young artists and
retro-philes. Decker said
Eastwood lets customers
“obtain their youth with
guitars they always lusted
over as a kid. Honestly,
they sell themselves!”
JULY 2011 I MUSIC INC. I 71