DECEMBER, 1971 50c - Desert Magazine of the Southwest

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VALERIE JEAN has grown with the California date industry and through forty-four years it has maintained a quality
that has brought nationwide recognition.
Ses^oaal 'gift
No.
No.
No.
The MAMMOTH Medjhool Date—We feature this date because it holds the record here at Valerie Jean's for
bringing in the most repeat orders. It is two or three times the size of ordinary dates and many folks ship it to
amaze their friends. In turn, the recipient writes to us and of course, that is what we all like in the mail-order
business, SATISFIED customers. We are enthused about this fruit and I am sure you will be too, when you try it!
138D—VALERIE JEAN MEDJHOOL SHOW DATES.
Packed in individual cups and in a special gift box.
107D—A VERY SPECIAL GIFT TRAY.
Fancy Medjhools and candied apricots. "Nothing better".
145D—VALERIE JEAN WALNUT-STUFFED MEDJHOOL DATES.
Few will use this quality date for stuffing, BUT WE DO to
give our customers something different.
No. 146D—VALERIE JEAN FANCY MEDJHOOL DATES.
Highly selected and packed in a desert gift box.
Fruit of unusual size and quality, carefully packaged in
attractive boxes for special giving.
Valerie StmnOt&v Stop
11 miles south of Indio on Highway 86
Box 786D, Thermal, California 92274 Telephone 714 397-4159
Ib.
lbs.
del.
del.
Each
$3.35
7.25
iy2 lbs. del. $4.35
31/2 lbs. del. 8.10
1 Ib. del. $3.45
2 lbs. del 5.50
3 lbs. del. 8.00
11/2 lbs. del. $3.85
3 lbs. del. 6.10
5 lbs. del. 9.25
15 lbs. del. 22.30
Case of six
to one address
$15.50
38.35
$23.45
45.60
$15.90
28.45
42.25
$18.10
32.25
50.20
For other date varieties and date products such as date
cake, date butter cookies, date crunchies, date honey
butter, date candy, date fudge, write for our complete
brochure. Russ Nicoll, owner