Nikon
Nikon
Nikon
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Profitability Ratios<br />
Profit margin – 2010’s net loss sent the profit margin into the negative range.<br />
2009 – (39,180 / 879,719) x 100 = 4%<br />
2010 – ( -17,672 / 785,499) x 100 = -2%<br />
Asset turnover - Lost .11 cents on the dollar between 2009 and 2010, coming much to<br />
only breaking even.<br />
2009 - 879,719 / 749,805 = 1.17<br />
2010- 785,499 / 740,632 = 1.06<br />
Return on assets – <strong>Nikon</strong> did poorly using assets to generate earnings for 2010<br />
2009 - 28,056 / 749,805 = 3.7%<br />
2010 – (-12,615 / 740,632 ) = -1.7%<br />
Return on equity – Profitability was poor for 2010, in the negative values.<br />
2009 – 28,056 / 397,576 = 7.1%<br />
2010 – (-12,615 / 381,202) = -3.3%<br />
ALL FIGURES STATED IN MILLIIONS OF YEN
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