Central Coast Tourism Council's Annual Retreat - the California ...

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• Nation’s first coordinated effort to market U.S. as tourist destination • Unveiled its global marketing campaign in April 2012
BRAND USA INSPIRATION GUIDE • Printed Global Distribution: 400,000 • Language specific for 13 international audiences • Visit <strong>California</strong> spread in each section • Great Outdoors • Culture • Urban Excitement • Indulgence • Interactive eBook editions of <strong>the</strong> Visitor Guide on DiscoverAmerica.com • Contact: Miles Partnership, Lisa Schwartz •lisa.schwartz@MilesPartnership.com VISIT CALIFORNIA | 21
Page 1 and 2: TRACI WARD Director of Consumer Mar
Page 3 and 4: STATE OF THE INDUSTRY
Page 5 and 6: STATE OF CALIFORNIA TRAVEL • $102
Page 7 and 8: ADVERTISING IMPACT Food & beverage
Page 9 and 10: IMPACT: VENTURA COUNTY State Ventur
Page 12 and 13: Ranking Global Destinations 11-12 B
Page 14 and 15: VISIT CALIFORNIA INDUSTRY LEADERSHI
Page 16 and 17: • Voting is open from March 11-Ap
Page 18 and 19: DOMESTIC VS. INTERNATIONAL SPENDING
Page 22 and 23: NATIVE CONTENT CREATION WITH BRAND
Page 24 and 25: GLOBAL ADVERTISING EFFECTIVENESS Br
Page 26 and 27: ‘OUT THERE’
Page 28 and 29: ‘FRIENDS IN HIGH PLACES’ 28
Page 30 and 31: ET INTEGRATION: KATY PERRY
Page 32 and 33: VISIT CALIFORNIA CONSUMER WEBSITE V
Page 34 and 35: VISIT CALIFORNIA SOCIAL MEDIA PROGR
Page 36: CALIFORNIA RESTAURANT MONTH • Tar
Page 39 and 40: TOP VISIT CALIFORNIA PARTNERSHIP OP
Page 41 and 42: PRESS - MEDIA EVENTS - PAID OPPORTU
Page 43 and 44: VISIT CALIFORNIA CONSUMER EMAIL PRO
Page 45 and 46: CONSUMER PRINT PUBLICATIONS - ADVER
Page 47 and 48: CALIFORNIA STATE PARKS MAP A large
Page 49 and 50: CWC LOCATIONS • Alpine • Anders
Page 51: YOUR INDUSTRY REPRESENTATIVE REBECC

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