Central Coast Tourism Council's Annual Retreat - the California ...

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GLOBAL ADVERTISING EFFECTIVENESS Brand Advertising in <strong>the</strong> U.S., Canada, U.K. & Australia Audience: 68.9 Million Aware Households: 69% or 47 Million Media Costs: $23.68 Million Incremental Trips: 3.8 Million Incremental Spend: $5.5 Billion ROI: $231 to $1 Tax ROI: $15 to $1 Source: SMARI
‘MISCONCEPTIONS’ 25
Page 1 and 2: TRACI WARD Director of Consumer Mar
Page 3 and 4: STATE OF THE INDUSTRY
Page 5 and 6: STATE OF CALIFORNIA TRAVEL • $102
Page 7 and 8: ADVERTISING IMPACT Food & beverage
Page 9 and 10: IMPACT: VENTURA COUNTY State Ventur
Page 12 and 13: Ranking Global Destinations 11-12 B
Page 14 and 15: VISIT CALIFORNIA INDUSTRY LEADERSHI
Page 16 and 17: • Voting is open from March 11-Ap
Page 18 and 19: DOMESTIC VS. INTERNATIONAL SPENDING
Page 20 and 21: • Nation’s first coordinated ef
Page 22 and 23: NATIVE CONTENT CREATION WITH BRAND
Page 26 and 27: ‘OUT THERE’
Page 28 and 29: ‘FRIENDS IN HIGH PLACES’ 28
Page 30 and 31: ET INTEGRATION: KATY PERRY
Page 32 and 33: VISIT CALIFORNIA CONSUMER WEBSITE V
Page 34 and 35: VISIT CALIFORNIA SOCIAL MEDIA PROGR
Page 36: CALIFORNIA RESTAURANT MONTH • Tar
Page 39 and 40: TOP VISIT CALIFORNIA PARTNERSHIP OP
Page 41 and 42: PRESS - MEDIA EVENTS - PAID OPPORTU
Page 43 and 44: VISIT CALIFORNIA CONSUMER EMAIL PRO
Page 45 and 46: CONSUMER PRINT PUBLICATIONS - ADVER
Page 47 and 48: CALIFORNIA STATE PARKS MAP A large
Page 49 and 50: CWC LOCATIONS • Alpine • Anders
Page 51: YOUR INDUSTRY REPRESENTATIVE REBECC

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