Central Coast Tourism Council's Annual Retreat - the California ...

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NATIVE CONTENT CREATION WITH BRAND USA Creates all-new, in-language multimedia content for destinations • Content will be created from the appropriate international traveler’s perspective, in the language of the market selected • Content will provide authentic, “like never before” content focused heavily on actionable experiences, not destination overview or “commercial” content Visit California funding creation of two videos per region
CONSUMER BRAND ADVERTISING Commercial Suite • “Misconceptions” • “Out There” • “Good Life” • “Friends In High Places” • “Kids at Play” Branded Content Integrations Broadcast Added Value
Page 1 and 2: TRACI WARD Director of Consumer Mar
Page 3 and 4: STATE OF THE INDUSTRY
Page 5 and 6: STATE OF CALIFORNIA TRAVEL • $102
Page 7 and 8: ADVERTISING IMPACT Food & beverage
Page 9 and 10: IMPACT: VENTURA COUNTY State Ventur
Page 12 and 13: Ranking Global Destinations 11-12 B
Page 14 and 15: VISIT CALIFORNIA INDUSTRY LEADERSHI
Page 16 and 17: • Voting is open from March 11-Ap
Page 18 and 19: DOMESTIC VS. INTERNATIONAL SPENDING
Page 20 and 21: • Nation’s first coordinated ef
Page 24 and 25: GLOBAL ADVERTISING EFFECTIVENESS Br
Page 26 and 27: ‘OUT THERE’
Page 28 and 29: ‘FRIENDS IN HIGH PLACES’ 28
Page 30 and 31: ET INTEGRATION: KATY PERRY
Page 32 and 33: VISIT CALIFORNIA CONSUMER WEBSITE V
Page 34 and 35: VISIT CALIFORNIA SOCIAL MEDIA PROGR
Page 36: CALIFORNIA RESTAURANT MONTH • Tar
Page 39 and 40: TOP VISIT CALIFORNIA PARTNERSHIP OP
Page 41 and 42: PRESS - MEDIA EVENTS - PAID OPPORTU
Page 43 and 44: VISIT CALIFORNIA CONSUMER EMAIL PRO
Page 45 and 46: CONSUMER PRINT PUBLICATIONS - ADVER
Page 47 and 48: CALIFORNIA STATE PARKS MAP A large
Page 49 and 50: CWC LOCATIONS • Alpine • Anders
Page 51: YOUR INDUSTRY REPRESENTATIVE REBECC

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