market - Brand Equity Magazine

not missed by Pemara’s radar. ‘Most
scratch & win labels out there do not
match the quality we deliver. With
inferior quality, prizes can be visible
under strong light. The hot stamping
process we use for such labels is very
secure,’ says Allan Lo, Pemara’s Sales
Manager.
Categories such as cigarettes,
alcohol beverages, agrochemicals,
pharmaceuticals tend to fall prey
to counterfeiting activities. Allan
recommends the use of Trust Seals® to
preserve the integrity of packages as
well as promo activities.
‘The product is licensed from
a German company and is used on
currency notes as well. It can be
applied on cash or gift vouchers
and incorporated into Fix-a-Form
labels as well. More importantly, it is
difficult to imitate,’ he says.
Arthur adds that customer
BRANDEQUITY
engagement does not stop with a sale.
‘We also organize seminars to inform
customers about the innovative ways
they can use our products to enhance
their customer brand experience
as well. Some occasions it is done
in collaboration with the Chartered
Institute of Marketing, Malaysia’ says
Arthur who is the Honorary Secretary
in the council.
He also says that Pemara is
committed to collaborating with
its strategic partners for delivering
solutions that set new standards
for performance, reliability and
sustainability.
Partners include the industry’s
respected names in pre-press and
print technology. The list includes
Tycine Colour Separation, Xsys Print
Solutions Malaysia, Leonhard Kurz
from Germany as well as Multifoil Sdn.
Bhd.
Arthur says that their brand
experience is facilitated by state-ofthe-art
technology. ‘Technology has
helped implement the ‘One Pemara’
concept. Jobs that are repeated or
implemented in different countries
deliver identical quality while
managed from a central location.
We can deliver quality proofs to
customers while our machines are in
operation as well,’ notes Arthur.
Product or process, quality plays
a key role in delivering the Pemara
Brand Experience.
And as you admire the label or
affixed note on your favorite shampoo
brand, or wine, or liquid car polish,
chances are that the intense signal it
emits may bear the signature of the
Pemara brand experience.
Please direct your enquiries
to info@pemara.com.my