porsche Design Product Overview

porsche Design
Product Overview

content
Porsche Design
Heritage
products
ß1000 Fashion
ß1700 shoes
ß2000 Luggage
ß3100 Writing tools
ß3200 Fragrance
ß3300 small leather goods
ß3400 jewellery
ß3600 smoking accessories
ß5000 sport
ß6000 timepieces
ß7000 home
ß8000 eyewear
ß9000 electronics
awards
stores

Porsche Design
Porsche Design is a luxury brand with a particular focus on
technically inspired products. It offers classic men’s accessories
that stand for functional, timeless and purist design. The
product portfolio includes watches, sunglasses, luggage, a
sport and fashion collection as well as electronic products
and a men’s fragrance line. All the brand’s products are designed
in the Porsche Design Studio in Zell am See, Austria.
Porsche Design products are sold worldwide in own retail
and franchise stores, shop-in-shops, up-market department
stores and exclusive specialist stores. In addition to
Porsche Design, the activities of the Porsche Design Group
[ Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG ] are
concentrated on the areas of Porsche Design Driver’s Selection
and the Porsche Design-Studio in Zell am See in Austria.
03

heritage
“If one considers the function of a thing,
the form sometimes arrives on its own.”
Ferdinand Alexander Porsche
Porsche Design Studio was founded in Stuttgart in 1972 by
Ferdinand Alexander Porsche and relocated two years later
to Zell am See in Austria. Since its foundation, the products
designed there have won more than 120 national and international
design prizes and awards. In fall 2003, Ferdinand Alexander
Porsche and the other partners of Porsche Design collaborated
with Porsche AG in founding a new company, the Porsche Design
Group [ Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG ],
the majority of which is owned by Porsche AG.
04

heritage
Chronograph I [ 1972 ]
The Chronograph I is the first product ever designed by
Porsche Design Studio and can be called a milestone in watch
design. The Chronograph I was the first black wristwatch
worldwide and its design has influenced generations of watches
all the way up to the present day.
Exclusive Sunglasses [ 1978 ]
In 1978, Porsche Design presented the Exclusive Sunglasses,
one of the most successful sunglasses in the world. The
sunglasses with interchangeable lenses are distinctive and have
become synonymous with the “Porsche Design” style.
Pipe [ 1983 ]
The Porsche Design Pipe applied the cooling rib theory which
is also used in motorcycle engines in respect of the pipe bowl.
The cooling fin system developed by the Porsche Design Studio
ensures cool smoke and increases smoking enjoyment.
05

Fashion
ß1000
The Porsche Design men’s collection, with its straight lines and sporty appeal boasts
the most precious fabrics with a high-quality finish. The combination of comfortable
casual chic and modern business wear ensures that the fashion collection is unmistakable
at the very first glance.
P´1160 Blouson Double and P´1120 T-Shirt Icons P´1150 Field Jacket Goat and P´1820 Scarf
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Fashion
ß1700
Unmistakably Porsche Design: the new shoe collection. The exclusive choice of
materials and extraordinary attention to detail, the new shoes seamlessly fit into
the purist lines of the brand. One thing all models have in common is a unique TPU
sole concept, which has been inspired by double-clutching when driving a car.
P´1700 New York L2 P´1700 Milano OL2 P´1700 Milano OL4 P´1700 Tokyo L2
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luggage
ß2000
Roadster | Roadster Titan
The business luggage range “Roadster” will win you over with its timeless and purist
design and high functionality. The luggage range consists of more than 40 different
models, from trolley cases through travel bags to briefcases and messenger bags.
The exclusively German-made trolley cases use matt finish aluminium handles. The
material they are made of is used in aircraft construction. The light and quiet-rolling
wheels on these trolley cases offer unlimited travel comfort. The whole range is
made from tearresistant nylon with a water and stain resistant coating. The sporty
re-interpretation “Roadster Titan” combines high functionality with fine titanium
optics.
P´2150 Briefcase M P´2150 BriefBag FM Titan
09

luggage
ß2000
CL2
Design language understood the world over: the new CL2 series. Reliable
companions for business, leisure and trips. Sleek and smooth cowhide combined
with functional style elements with carbon optics for the highest possible level
of exclusivity. These pieces ensure an elegant yet dynamic appearance – anywhere
in the world.
P´2260 ShoulderBag M FH P´2140 BriefBag M
10

luggage
ß2000
French Classic
For lasting impressions. The Porsche Design French Classic line is simply extraordinary.
Timeless designs meet striking colors. Made of the finest cowhide
leather with a classic, accentuated texture. Featuring solid, hand-brushed hardware.
P´2230 Trolley 550 P´2150 BriefCase M
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luggage
ß2000
Classic Line
The leather goods in the series “Classic Line” combine functionality with a reduction
to essentials, and are highly usable in professional day-to-day life. The collection
is crafted from finest Italian calfskin leather. The briefcases, with their freely rotating,
leather-covered ergonomic grip mounted on a solid aluminium bar, offer a high
degree of handling comfort. The puristic series comprises more than 50 items and
includes briefcases, organisers, wallets, purses, credit card holders, key cases
and writing pads.
P´2110 Organizer F7 P´2130 ConferenceCase L
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luggage
ß2000
Cargon
For great organization and comfort: The Cargon series from Porsche Design
can be used for the outdoors, business or travel. In short, these bags are the
perfect companion. Made of extremely lightweight, durable and water-resistant
matrix polyester. Teflon-coated. Casual, extremely tough and still perfect for
your day-to-day work.
P´2250 Twin BackBag S P´2130 ShoulderBag XL FH
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luggage
ß2000
Cervo
Modern designs with a classic interpretation: the Cervo series. Sleek and smooth
cowhide is combined with technical details to form a consistent overall image.
This results in practical accessories that are an absolute must both for business
and leisure.
P´2140 BriefBag M P´2260 ShoulderBag MV
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writing tools
ß3100
The writing tool series appeals by its functional design, distinctive workmanship
and unusual choice of materials. Thus the design of the TecFlex Ballpoint Pen P´3110
reflects its function: its ‘outer skin’ is formed by an oil pressure tube made of the
material TecFlex – an explicit technical inspiration. What’s more, it doesn’t corrode,
thus guaranteeing lasting service, and it imparts an unusual tactile quality. The
ball pen mechanism makes use of the material’s flexibility when protracting and
retracting the cartridge.
P´3110 TecFlex P´3120 Aluminium
P´3140 Shake Pen Carbon P´3130 Mikado
P´3140 Shake Pen Rose gold P´3150 Leather
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fragrance
ß3200
The core product of the men‘s fragrance range is an eau de toilette which is available
in three different sizes. An aftershave lotion, aftershave balm, a hair and body
shampoo and two deodorants in stick and spray form complete the range. The
fragrance is characterised by its striking cold metallic accords and warm woody
tones. The fragrance bottle has been designed by Porsche Design Studio and
captivates with its purist architecture. The Essence Intense is a reinterpretation
of the first fragrance, intensified by the richness of woody-amber harmonies. With its
combination of freshness and aromatic, woody facets it is a perfume of contrasts.
P´3210 The Essence P´3210 The Essence Intense
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Small leather Goods
ß3300
The simply elegant leather accessories from Porsche Design are ideal for daily use and
are made from the finest leather. Organisers, wallets, purses and credit card holders are
available in various colour and leather versions.
P´3340 French Classic Coin Purse F8 P´3310 Cervo Billfold V6
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P´2210 Classic Line Organizer F7
P´3320 CL2 CardHolder H4

jewellery
ß3400
The Jewellery Collection offers cufflinks, tie clips, rings, key-rings, bill clips and
bracelets, all of which stand out thanks to a combination of perfect workmanship,
clear lines and purist design. Technical materials such as titanium, stainless steel,
silver and gold are worked with the highest degree of sophistication and combined
with precious stones or delicately set with diamonds, onyx or ebony. One single
piece of jewellery may require up to forty different processing steps before it is
finished.
P´3410 Cuff Links | TecFlex
P´3410 Cuff Links | Grooves
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P´3450 Bracelets | Grooves
P´3420 Key Rings | Functionality
P´3410 Cuff Links | Grooves

smoking accessories
ß3600
The Smoking Collection from Porsche Design will appeal to connoisseurs and
collectors. The pipe bodies are made of briar wood, because the use of this fine,
rare wood plays an important role in determining the flavor experience of pipe
smoking. The design principle of the cooling fins does the same thing for the pipe
with regard to heat requirements. The line is completed with functional lighters,
calfskin pouches or elegant humidors with a unique surface design and protective
function.
P´3633 BLACK SPIRIT Lighter P´3613 BLACK SPIRIT Tobacco Pipe
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sport
ß5000
Golf
In the field of sport, the cooperation between Porsche Design and adidas is now
in the seventh season with the Spring | Summer 2010 collection. Functionality, top
quality technology and impressive design are characteristic of these products.
It includes five categories which make up the collection of apparel, footwear and
accessories. The golf line fascinates with innovative footwear and comfortable
clothing.
P´5120 Engineered Polo P´5150 Core Pant
P´5110 Cleat
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P´5130 Tech Cashmere Jacket

sport
ß5000
Tennis
The latest technologies and intelligent materials are used in the production of
racquets, clothing and accessories for the tennis collection. The shirts adjust
to the individual body climate; the tennis shoes are suitable for both sand and
hard courts.
P´5330 Tech Suit P´5310 Tennis II
P´5350 Tech Short
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P´5320 Tech Polo

sport
ß5000
Running | Fitness
In the field of Running | Fitness Porsche Design offers shoes that support personal
running dynamics and running clothing that is optimally tailored to the movement of
the body. The highlight is the “Bounce:S²” premium running shoe with its innovative
metal spring damping. This gives more momentum back to the athlete and provides
a calmer and more stable run.
P´5540 Softshell Jacket P´5540 Training Tech Jacket
P´5510 Bounce:S 2
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The technology
The technology featured in our Bounce:S 2 shoe was developed
especially for the Porsche Design Sport | adidas collection. It’s
based on state-of-theart research in automotive technology:
a suspension system transforms the vertical impact of each
step into a horizontal push. This effectively cushions the foot
for greater running comfort.
P´5520 Training Tee

sport
ß5000
Driving
The high quality textiles and shoes for the driving sector stand for comfort, precision
and safety. The textiles, for example the V-Neck Light Knit or the Fabricmix Jacket
are characterised by breathable materials and form-fitting cuts. Ergonomically shaped
shoes have been developed to help focusing on the road. The best example is the
Collapsable made of soft, perforated leather for improved breathability and an asymmetric
rubber sole to improve grip on pedals.
P´5630 V-Neck Light Knit P´5630 Fabricmix Jacket
P´5610 Collapsable
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P´5610 Chassis

sport
ß5000
Water | Snow
Developed for new challenges. Textiles and footwear for sailing. To test and develop
the collection, 3-times Olympic gold medalist and 2-times America’s Cup winner
Jochen Schümann provided significant support, testimonials and advice. The footwear
highlight product is the AC Bowman. Engineered in cooperation with Jochen
Schümann, it is tailored for fast, flexible agility using shock-absorbing adiPRENE ® .
In apparel, the Spray Light Top fuses technical outdoor performance with timeless
style. The wind and waterproof GORE-TEX ® Paclite ® Shell offers superior breath-
ability and includes a 28,000 mm-water column.
P´5260 Navigator Bag
P´5230 Sailing Knit Top P´5210 AC Bowman
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P´5240 Spray Light Top

Timepieces
ß6000
Indicator
The Indicator P´6910 is the first chronograph with a mechanical-digital stopwatch
function display. The total stoppage time is 9:59 hours. This is made possible by the
most complex commercial wristwatch movement in the world. Altogether the watch
consists of a total of approximately 800 parts. The Indicator is now available in three
design variants. In 2008, the P´6910 was presented in rose gold with PVD coated
titanium.
P´6910 Indicator, titanium P´6910 Indicator, PVD-coated titanium P´6910 Indicator, 18 carat rose gold and titanium
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The movement
Around 800 separate parts. Every one of them produced
with the utmost precision. Visible through the sapphire
crystal opening in the titanium frame. More than a dozen
experienced engineers, technicians and watchmakers
were involved in the development of this mechanism
which is unique throughout the world.

Timepieces
ß6000
Rattrapante Limited Edition
The P´6920 Rattrapante Chronograph can precisely measure and display intermediate
times as often as required. The sapphire crystal on the case back allows the
user to admire the Porsche Design rotor system and self-winding Valjoux 7750
movement. The Rattrapante is limited to 200 timepieces in PVD-coated titanium
[ Physical Vapour Deposition ] and 50 timepieces combined with classically elegant
rose gold.
PP´6920 Rattrapante Limited Edition
PVD-coated titanium
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PP´6920 Rattrapante Limited Edition
PVD-coated titanium and 18 carat rose gold

Timepieces
ß6000
Worldtimer
The Worldtimer P´6750 displays the time in two different time zones simultaneously
and is an ideal companion for cosmopolitans. An additional crown with an integrated
button makes the world time settings easy to change – for the first time ever without
loss of time. The watch producer Eterna – licensee partner of Porsche Design since
1998 – has designed and built a special movement module based on the ETA Valgranges
calibre A 07 111 for the Porsche Design Worldtimer P´6750. This functional
timepiece has a world timer mechanism which is so far unique: when changing
time zones, the reference time on the central indicator is transferred at the touch of
a button and without losing time.
P´6750 Worldtimer, PVD-coated titanium P´6750 Worldtimer, Titanium P´6750 Worldtimer, 18 carat rose gold
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Timepieces
ß6000
Dashboard
The design of the Dashboard range of watches is inspired by the dashboard of a
Porsche sports car, guaranteeing the best possible time and date legibility. All automatic
chronographs in the Dashboard range are fitted with a special Porsche Design
rotor, adapted from a Porsche sports car wheel. The collection and its three lines,
PAC [ Porsche Design Aluminum Chronograph ], PTC [ Porsche Design Titanium
Chronograph ] and PGC [ Porsche Design Gold Chronograph ] was overhauled in 2008
and now comes with coloured dials designs in Makara, Copper, and Night Blue or
special material embellishments.
P´6612 PTC P´6612 PTC P´6612 PGC P´6612 PGC
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Home
ß7000
Kitchen
The Siemens premium small appliance series brings together tomorrow’s styling
and intelligent high-tech. Rounded shapes, soft curves and blue designer indicators
are the characteristics of the range. The Chroma Type 301 knives designed by
F.A. Porsche stand out due to its exceptional sharpness and cutting-edge design.
In comparison to traditional knives which just lie they stand upright in the kitchen.
P´7310 Kitchen Utensils P´7330 Kitchen Knives
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Eyewear
ß8000
Sunglasses
Porsche Design has a long history in the area of sunglasses. In 1978,
Porsche Design presented the Exclusive Sunglasses, one of the most successful
sunglasses in the world. Today modern high-tech materials like titanium
make the glasses especially light, flexible, and stable. Lenses made of unbreakable
polycarbonate guarantee extensive UV protection.
P´8478 Sunglasses
P´8480 Sunglasses
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P´8479 Sunglasses

Eyewear
ß8000
Reading Tools
These reading glasses from Porsche Design combine purist design with high optical
quality. The designs are sure to appeal with a sporty line and elegant dynamics
provided by the mix of materials used. Thanks to an innovative frame design, these
glasses fold extremely flat and will therefore fit into any breast pocket. The P´8802
offers unlimited reading enjoyment, even in strong sunlight thanks to their reactive
lenses. These reading glasses have already been honored with the famous “Red Dot
Award”.
P´8810 Reading Tool P´8802 Reading Tool
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Electronics
ß9000
Mobile Phones
The Porsche Design mobile phones combine purist design with innovative communications technology
and high-quality natural materials such as aluminum and mineral glass. After its successful launch,
the first Mobile Phone, the P´9521, has already won several prices. Besides the black variant, the
P´9521 is also available in white and brown. The new mobile phone is also distinguished by the unique
production method, in which the mobile phone is milled out of a solid aluminum block. The touchscreen
display makes navigating through the menus smooth, easy and intuitive, access to personal
data is secured by means of a sensor which identifies the user’s finger print. The built-in GPS receiver
can be used for mobile navigation purposes.
P´9521 Mobile Phone P´9522 Mobile Phone
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awards
Award-winning: the design language from Porsche Design
has been always appreciated – as more than 130 national
and international design awards attest.
Red Dot Product Design Award
[ 2008 ] P´6750 Worldtimer [ 2007 ] P´7111 Pan Desk Lamp
P´5510 Bounce:S [ 2006 ] P´3140 Shake Pen
P´8802 Reading Tool
Plus X Award
[ 2008 ] P´9521 Mobile Phone
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Plus X Award
[ 2008 ] P´5510 Bounce:S
iF Design Award
[ 2008 ] P´9521 Mobile Phone [ 2010 ] P´9522 Mobile Phone
P´6750 Worldtimer P´8810 Reading Tool
[ 2005 ] P´8404 Sunglasses P´1700 Shoes
Royal College of Art:
Optra Frame Award
[ 2009 ] P´8481 Sunglasses
Silmo d’or
[ 2009 ] P´8481 Sunglasses
Connect Award
[ 2007 ] P´9521 Mobile Phone

Stores
All Porsche Design Stores feature the global retail concept.
The store’s fixtures mirror the style and functionality of the highquality
Porsche Design products themselves. A combination of
rich natural elements such as black stratified slate and smoked
oak are contrasted with sleek, innovative high-tech materials.
Plasma monitors screen short films casting Porsche Design
products.
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Porsche Design ® is a registered trademark.
PLH | Porsche Lizenz- und
Handelsgesellschaft mbH & Co. KG
Presseabteilung
Porschestraße 1
74321 Bietigheim-Bissingen
Germany
www.porsche-design.com
© 02 | 2010 PLH