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<strong>Texas</strong> <strong>Information</strong><br />

<strong>Technology</strong> <strong>Services</strong><br />

Industry Report<br />

2012<br />

www.<strong>Texas</strong>WideOpenForBusiness.com<br />

<strong>Office</strong> <strong>of</strong> <strong>the</strong> <strong>Governor</strong> | Economic Development & Tourism


Contents<br />

Overview…………………………………………………………………. 1<br />

Computer Systems Design & <strong>Services</strong>.…………………….. 9<br />

Data Processing & Hosting………………………………………. 13<br />

S<strong>of</strong>tware …………………………………………………………………. 16<br />

Online Content Providers…...……………………………………<br />

IT <strong>Services</strong> Across Industries…………………………………….<br />

20<br />

23


Overview<br />

I<br />

nformation technology (IT) services are an<br />

important and growing part <strong>of</strong> <strong>the</strong> <strong>Texas</strong> economy,<br />

directly employing over 156,500 across <strong>the</strong> state.<br />

The <strong>Texas</strong> IT services industry is significantly<br />

specialized in <strong>the</strong> computer systems design and in <strong>the</strong><br />

data processing and hosting areas, more than any o<strong>the</strong>r<br />

state except California. These two areas account for<br />

<strong>the</strong> majority <strong>of</strong> <strong>the</strong> state’s IT services firms and<br />

employment.<br />

This report covers <strong>the</strong> broad and diversified range <strong>of</strong><br />

IT services companies, including s<strong>of</strong>tware; gaming<br />

and Internet publishing; web search portals and<br />

services; data storage, processing and hosting;<br />

computer systems design and consulting; Internet<br />

service providers; and related services.<br />

While information technology workers are concentrated<br />

in traditional IT sectors such as s<strong>of</strong>tware and<br />

computer systems design, <strong>the</strong>se skilled pr<strong>of</strong>essionals<br />

are also employed across a range <strong>of</strong> industries, from<br />

financial services to energy to health care. As a result,<br />

IT services are embedded throughout most industries.<br />

The rise <strong>of</strong> online services and cloud computing has<br />

changed <strong>the</strong> scope <strong>of</strong> IT services, leading to fur<strong>the</strong>r<br />

industry fragmentation. These changes have fostered a<br />

related trend, in which companies from o<strong>the</strong>r industries<br />

are increasingly moving into <strong>the</strong> IT services<br />

<strong>Texas</strong> is more specialized in data processing<br />

& hosting and computer systems design<br />

services than most o<strong>the</strong>r states.<br />

arena. Examples <strong>of</strong> companies following this trend are<br />

<strong>the</strong> world’s No. 3 supplier <strong>of</strong> PCs, Dell Inc., and one<br />

<strong>of</strong> <strong>the</strong> nation’s largest communications companies,<br />

AT&T, both <strong>of</strong> which are headquartered in <strong>Texas</strong>.<br />

These firms have both acquired IT consulting and<br />

s<strong>of</strong>tware companies over <strong>the</strong> past few years in order to<br />

expand <strong>the</strong>ir IT service <strong>of</strong>ferings.<br />

<strong>Texas</strong> IT <strong>Services</strong> Employment<br />

by IT Service Sector<br />

Data note: This report covers activities categorized in <strong>the</strong> North American Industry<br />

Classification System (NAICS): Computer Systems Design etc. (5415); Data Processing<br />

etc. (518); S<strong>of</strong>tware Publishers (5112); Internet Publishing etc. (51913);<br />

and Specialized Telecommunications etc. (517919).<br />

Source: <strong>Texas</strong> Workforce Commission<br />

1


OVERVIEW<br />

State <strong>of</strong> <strong>the</strong> Industry in <strong>Texas</strong><br />

As home to nearly 14,000 IT services firms, <strong>Texas</strong> has<br />

achieved a significant number <strong>of</strong> national top 10<br />

rankings related to <strong>the</strong> industry. The state’s status as<br />

an IT services industry leader is streng<strong>the</strong>ned by<br />

proactive government support, a large venture capital<br />

network, a concentration <strong>of</strong> skilled IT services<br />

workers, multiple top-tier research institutions, and a<br />

top-ranked business climate.<br />

<strong>Texas</strong>’ position as a technology services hub has made<br />

<strong>the</strong> state a top location for international corporations.<br />

According to consulting firm FDI Intelligence, IT and<br />

<strong>Texas</strong> Ranked No. 2 High-Tech State<br />

In 2010, <strong>Texas</strong> was ranked as <strong>the</strong> No. 2 state for<br />

high-tech employment by <strong>the</strong> national industry<br />

association TechAmerica Foundation in its<br />

annual Cyberstates report, a state-by-state<br />

analysis <strong>of</strong> <strong>the</strong> U.S. high-tech industry. The<br />

report found that <strong>Texas</strong>’ multiple high-tech<br />

sectors employed more than 456,400 at 27,900<br />

establishments.<br />

TechAmerica’s analysis shows that <strong>the</strong> largest<br />

2010 high-tech employment gains in <strong>Texas</strong> were<br />

in computer systems design and related<br />

services. In addition, <strong>Texas</strong> ranked among <strong>the</strong><br />

top three states in employment in 9 <strong>of</strong> <strong>the</strong> 15<br />

high-tech sectors covered by TechAmerica.<br />

2<br />

s<strong>of</strong>tware was <strong>the</strong> number one sector for foreign direct<br />

investment in <strong>Texas</strong> between 2007-2011. More than<br />

60 IT companies from 20 countries established or<br />

expanded operations in <strong>Texas</strong> during that period.<br />

$1.6 billion<br />

Amount invested by venture capital firms in<br />

279 <strong>Texas</strong> IT services and s<strong>of</strong>tware companies<br />

from 2005-2010, according to consulting firm<br />

PricewaterhouseCoopers.<br />

Top <strong>Texas</strong>-based IT services companies ranked by<br />

sales are listed throughout this report. They include<br />

Fortune 1000 companies Dell Inc. (Round Rock, TX)<br />

and BMC S<strong>of</strong>tware (Houston).<br />

<strong>Texas</strong> is also home to some <strong>of</strong> <strong>the</strong> nation’s fastest<br />

growing IT services firms. They include Saxon-<br />

Global (Irving), S<strong>of</strong>tLayer Technologies (Dallas),<br />

Vintage IT <strong>Services</strong> (Austin), One Source Networks<br />

(San Antonio), and Kinnser S<strong>of</strong>tware (Austin), all <strong>of</strong><br />

which ranked on Inc. Magazine’s Inc. 500, a list <strong>of</strong> <strong>the</strong><br />

nation’s fastest growing private companies.<br />

<strong>Texas</strong>-based IT <strong>Services</strong> firms ranked on <strong>the</strong> Fortune 500<br />

<strong>Texas</strong>-based IT <strong>Services</strong> firms ranked on <strong>the</strong> Inc. 500


OVERVIEW<br />

Major IT <strong>Services</strong> Companies with Operations in <strong>Texas</strong><br />

Selection <strong>of</strong> firms with total corporate revenues exceeding $500 million<br />

Representative sample only Sources: D&B, company websites<br />

3


OVERVIEW<br />

<strong>Texas</strong> Enterprise Fund<br />

IT <strong>Services</strong>-Related Awards<br />

Company City Description Jobs<br />

Award<br />

(Millions)<br />

Apple Austin S<strong>of</strong>tware and hardware 3,635 $21.0<br />

eBay Austin E-commerce 1,050 $2.8<br />

Facebook Austin Social media 200 $1.4<br />

Frito-Lay Plano IT division for food manufacturing 125 $1.1<br />

Rackspace Hosting<br />

Windcrest<br />

(San Antonio)<br />

Data hosting 4,000 $22<br />

TD Ameritrade Fort Worth Online financial services 490 $1.2<br />

Virtual Computing Environment (VCE) Richardson Cloud computing services 434 $2.4<br />

The Advisory Board Co. Austin S<strong>of</strong>tware 200 $0.5<br />

State Government<br />

Initiatives<br />

Incentive Programs<br />

In 2003, <strong>the</strong> <strong>Texas</strong> Legislature passed legislation<br />

authorizing <strong>the</strong> $295 million <strong>Texas</strong> Enterprise Fund<br />

(TEF), a “deal closing” fund created to attract businesses<br />

and new jobs to <strong>Texas</strong>. The Legislature<br />

reauthorized <strong>the</strong> TEF most recently in 2011. As <strong>of</strong><br />

March 2012, <strong>the</strong> TEF has awarded approximately<br />

$52.4 million to IT services-related projects. The<br />

table shown above details <strong>the</strong>se projects and <strong>the</strong><br />

10,134 jobs <strong>the</strong>y have committed to create.<br />

In 2004, Gov. Rick Perry announced a state industry<br />

cluster initiative to focus state economic development<br />

efforts in six key areas, one <strong>of</strong> which is <strong>Information</strong><br />

and Computer <strong>Technology</strong>.<br />

In 2005, Gov. Rick Perry and <strong>the</strong> <strong>Texas</strong> Legislature<br />

authorized <strong>the</strong> $200 million <strong>Texas</strong> Emerging Technol-<br />

4<br />

TOTAL 10,134 $52.4<br />

ogy Fund (TETF) to promote breakthrough technological<br />

innovations across multiple industries, including<br />

computer and information technology. The TETF was<br />

reauthorized most recently in 2011. To date, over<br />

$33.6 million from <strong>the</strong> TETF has been awarded for IT<br />

services-related projects with over $29.9 million going<br />

to commercialize start-up companies and over $3.6<br />

million awarded to universities. For details on IT<br />

services-related TETF awards, see <strong>the</strong> table on page<br />

25.<br />

In 2007, Gov. Rick Perry and <strong>the</strong> <strong>Texas</strong> Legislature<br />

passed legislation authorizing <strong>the</strong> <strong>Texas</strong> Moving<br />

Image Industry Incentive Program with an appropriation<br />

<strong>of</strong> $20 million and a 5% cash grant percentage<br />

applicable to eligible video game production projects.<br />

In August 2011, in recognition <strong>of</strong> <strong>the</strong> economic<br />

impact <strong>of</strong> <strong>the</strong> video game industry in <strong>Texas</strong>, <strong>the</strong> <strong>Texas</strong><br />

Film Commission increased <strong>the</strong> maximum potential<br />

cash grant percentage applicable to video game<br />

productions to 17.5% <strong>of</strong> <strong>the</strong>ir eligible, project-specific<br />

<strong>Texas</strong> spending, depending on game budget levels.


Education Initiatives<br />

In 2005, <strong>the</strong> <strong>Texas</strong> Legislature established <strong>the</strong> <strong>Texas</strong><br />

Science, <strong>Technology</strong>, Engineering and Ma<strong>the</strong>matics<br />

(T-STEM) Initiative. Modeled on national STEM<br />

programs, T-STEM focuses on educating and graduating<br />

more <strong>Texas</strong> students in STEM fields critical for<br />

maintaining a skilled and competitive state workforce.<br />

T-STEM is part <strong>of</strong> <strong>the</strong> <strong>Texas</strong> High School Project and<br />

aims to more closely align high school curriculums<br />

with admission requirements for competitive colleges.<br />

Under <strong>the</strong> initiative, 51 T-STEM academies have been<br />

created, serving approximately 15,000 students<br />

annually. The Legislature most recently reauthorized<br />

<strong>the</strong> program in 2011.<br />

Electronic Arts Expands in Austin<br />

In January 2012, video game publisher Electronic<br />

Arts (EA) opened its new EA Sports division <strong>of</strong>fices<br />

in Austin, <strong>Texas</strong>. EA’s expansion<br />

was initially announced<br />

by Gov. Rick Perry in July 2011.<br />

EA already employed approximately<br />

450 in Austin at <strong>the</strong><br />

time <strong>of</strong> <strong>the</strong> announcement,<br />

and <strong>the</strong> expansion is expected<br />

to create an additional 300<br />

direct and contract positions.<br />

Based in California, EA is a<br />

leading interactive entertainment<br />

s<strong>of</strong>tware company that<br />

develops and distributes its<br />

products worldwide.<br />

Frank Gibeau, President <strong>of</strong> EA,<br />

praised <strong>Texas</strong> <strong>Governor</strong> Rick<br />

Perry's role in recruiting EA to<br />

<strong>the</strong> state, saying Perry "really<br />

understands our industry and<br />

wants it to be a key part <strong>of</strong> <strong>the</strong><br />

<strong>Texas</strong> economy."<br />

EA will seek financial incentives<br />

from <strong>the</strong> <strong>Texas</strong> Film<br />

Tax Legislation<br />

OVERVIEW<br />

In June 2011, Gov. Rick Perry signed <strong>Texas</strong> House<br />

Bill 1841, which improved <strong>the</strong> <strong>Texas</strong> business climate<br />

for hosting and data center companies. The bill<br />

states that an individual or business whose only<br />

activity in <strong>the</strong> state is Internet hosting is not “engaged<br />

in business” in <strong>the</strong> state and <strong>the</strong>refore does not have to<br />

collect <strong>Texas</strong> sales and use taxes from customers. The<br />

bill reversed a 2010 rule change made by <strong>the</strong> <strong>Texas</strong><br />

Comptroller <strong>of</strong> Public Accounts, which said that<br />

renting a space on a server in <strong>Texas</strong> effectively<br />

established a business presence in <strong>the</strong> state.<br />

Commission as part <strong>of</strong> its expansion deal.<br />

Separately, EA also operates a branch <strong>of</strong> its Bioware<br />

video game development division in Austin.<br />

<strong>Texas</strong> <strong>Governor</strong> Rick Perry, EA President Frank Gibeau, and EA Sports COO Daryl Holt<br />

at July 2011 announcement event in Austin<br />

5


OVERVIEW<br />

IT <strong>Services</strong> Workforce<br />

<strong>Texas</strong>’ IT services workforce is <strong>the</strong> second largest in<br />

<strong>the</strong> nation, with more than 156,500 pr<strong>of</strong>essionals<br />

employed at nearly 14,000 IT services firms. These<br />

workers are highly skilled and well paid, earning an<br />

average annual salary above $90,000. The largest IT<br />

subsector in <strong>the</strong> state is computer systems design,<br />

which encompasses <strong>the</strong> activities <strong>of</strong> custom computer<br />

programming, s<strong>of</strong>tware consulting, systems integration,<br />

computer facilities management, and related<br />

services. This subsector accounts for nearly 70% <strong>of</strong> IT<br />

services employment in <strong>Texas</strong> (see table below).<br />

In addition to <strong>the</strong> total employment at firms dedicated<br />

to IT services, a separate workforce <strong>of</strong> roughly<br />

180,000 Texans are employed in IT pr<strong>of</strong>essions across<br />

all o<strong>the</strong>r industries. These workers include computer<br />

programmers, network analysts, s<strong>of</strong>tware developers<br />

and o<strong>the</strong>r technicians embedded within sectors such as<br />

manufacturing, financial services, health care, and<br />

o<strong>the</strong>rs. (See page 21 for more detail about <strong>the</strong> IT<br />

workforce across industries.)<br />

6<br />

Compared to <strong>the</strong> U.S. as a whole, <strong>the</strong> <strong>Texas</strong> workforce<br />

is significantly more concentrated in data processing,<br />

hosting, and related services than o<strong>the</strong>r states, according<br />

to <strong>the</strong> U.S. Bureau <strong>of</strong> Labor Statistics. <strong>Texas</strong> also<br />

ranks No. 1 nationally for employment in <strong>the</strong> combined<br />

ISP and data processing sector.<br />

<strong>Texas</strong> ranks No. 1 in <strong>the</strong> U.S. in combined<br />

ISP and data processing employment.<br />

From 2007-2011, employment in <strong>the</strong> major IT<br />

services sectors in <strong>Texas</strong> increased by 11%. Internet<br />

publishing led <strong>the</strong> way as <strong>the</strong> only segment that saw<br />

continuous employment increases each year during<br />

that period (see graph on next page). Despite a<br />

temporary downturn in 2009, <strong>the</strong> computer systems<br />

design segment experienced overall employment<br />

increases <strong>of</strong> nearly 20% between 2007 and 2011.<br />

Additionally, both <strong>the</strong> s<strong>of</strong>tware publishing and data<br />

processing & hosting sectors declined slightly over <strong>the</strong><br />

four-year period, but began rebounding in 2011.<br />

<strong>Information</strong> <strong>Technology</strong> <strong>Services</strong> Employment in <strong>Texas</strong><br />

Second Quarter 2011<br />

Sector (Industry Code) Employees Firms<br />

-U.S. Bureau <strong>of</strong> Labor Statistics<br />

Average<br />

Annual Wage<br />

Computer Systems Design and Related <strong>Services</strong> (5415) 108,676 12,106 $90,064<br />

Data Processing, Hosting and Related <strong>Services</strong> (518) 26,787 702 $85,228<br />

S<strong>of</strong>tware Publishers (5112) 16,433 666 $111,124<br />

Internet Publishing, Broadcasting, and Search Portals (51913) 3,208 421 $69,992<br />

Specialized Telecommunications & Internet Service Providers (517919) 1,416 96 $67,548<br />

TOTALS 156,520 13,991 $90,832<br />

Computer-Related Pr<strong>of</strong>essions in All O<strong>the</strong>r Industries* 180,350 NA $75,015<br />

*Approximate. Based on 2010 data.<br />

Source: <strong>Texas</strong> Workforce Commission


Employment<br />

<strong>Texas</strong> IT <strong>Services</strong> 5-Year Employment Trends by Sector, 2007 to 2011<br />

Source: <strong>Texas</strong> Workforce Commission. Data from second quarter <strong>of</strong> each year.<br />

Education & Research<br />

The IT services industry is dependent on a highly<br />

educated workforce and first rate research and development<br />

(R&D) activities. <strong>Texas</strong>’ higher education<br />

institutions continue to graduate record numbers <strong>of</strong><br />

students, and in addition, <strong>the</strong>re is a steady migration <strong>of</strong><br />

college graduates to <strong>Texas</strong> from o<strong>the</strong>r states and<br />

countries. <strong>Texas</strong> is home to some <strong>of</strong> <strong>the</strong> nation’s top<br />

ranked computer schools. The state’s universities are<br />

conducting increasing amounts <strong>of</strong> IT services-related<br />

R&D, leading to more patent and startup activity.<br />

<strong>Texas</strong> Universities<br />

In spring 2010, <strong>Texas</strong> graduated 18,780 students<br />

with IT services-related degrees, according to <strong>the</strong><br />

National Center for Education Statistics.<br />

In <strong>the</strong> 2010-11 academic year, <strong>Texas</strong> ranked No.<br />

3 nationally for <strong>the</strong> number <strong>of</strong> schools (21)<br />

<strong>of</strong>fering video game design and development<br />

degrees, according to <strong>the</strong> Entertainment S<strong>of</strong>tware<br />

Association.<br />

Five <strong>Texas</strong> <strong>Information</strong> <strong>Technology</strong><br />

Schools Rank in U.S. Top 100<br />

In 2010, five <strong>Texas</strong> universities landed on U.S.<br />

News & World Report’s Top U.S. computer<br />

science school rankings:<br />

No. 8: The University <strong>of</strong> <strong>Texas</strong> at Austin<br />

No. 20: Rice University (Houston)<br />

No. 47: <strong>Texas</strong> A&M—College Station<br />

No. 79: The University <strong>of</strong> <strong>Texas</strong> at Dallas<br />

OVERVIEW<br />

No. 90: The University <strong>of</strong> <strong>Texas</strong> at Arlington<br />

7


OVERVIEW<br />

8<br />

<strong>Texas</strong>’ IT patent output increased<br />

by nearly 90% from 2000-2010.<br />

In fiscal year (FY) 2010, $188.1 billion were<br />

invested in computer and ma<strong>the</strong>matical sciences<br />

R&D at <strong>Texas</strong> universities, an increase <strong>of</strong> almost<br />

13% from FY 2009, according to <strong>the</strong> <strong>Texas</strong><br />

Higher Education Coordinating Board<br />

(THECB). That total represents approximately<br />

8% <strong>of</strong> all <strong>Texas</strong> university R&D funding.<br />

The ten <strong>Texas</strong> universities with <strong>the</strong> largest IT<br />

services-related R&D expenditures in FY 2010<br />

(see table below) accounted for 85% <strong>of</strong> <strong>the</strong><br />

state’s total.<br />

Top Ten <strong>Texas</strong> Universities for<br />

IT <strong>Services</strong>-Related R&D<br />

by FY 2010 Expenditures<br />

Institution<br />

-U.S. Patent and Trademark <strong>Office</strong><br />

Total R&D<br />

(Millions)<br />

University <strong>of</strong> <strong>Texas</strong> (UT) at Austin $79.1<br />

<strong>Texas</strong> A&M University $20.6<br />

Rice University $15.2<br />

University <strong>of</strong> Houston $10.3<br />

UT at Dallas $9.3<br />

<strong>Texas</strong> Tech University $8.6<br />

UT at El Paso $8.2<br />

UT at Arlington $3.8<br />

UT at San Antonio $1.9<br />

University <strong>of</strong> North <strong>Texas</strong> $1.6<br />

TOTAL $159.1<br />

Source: <strong>Texas</strong> Higher Education Coordinating Board<br />

The state <strong>of</strong> <strong>Texas</strong> achieved <strong>the</strong> following<br />

rankings in 2011 from <strong>the</strong> National Science<br />

Foundation (NSF) regarding doctorates awarded<br />

in IT-related fields:<br />

<strong>Texas</strong> Top-Ranked for<br />

IT-Related Doctorates<br />

No. 3 for Science and Engineering doctorates<br />

awarded by state, with 1,930 conferred<br />

No. 3 for Ma<strong>the</strong>matics doctorates awarded<br />

by state, with 92 conferred<br />

No. 4 for Computer and <strong>Information</strong> Science<br />

doctorates by state, with 111 conferred<br />

Innovations and Patents<br />

<strong>Texas</strong>’ growing strength in information technology is<br />

evident in <strong>the</strong> trend <strong>of</strong> patent output from <strong>the</strong> state.<br />

In 2010, <strong>Texas</strong> ranked No. 3 nationally for <strong>the</strong><br />

number <strong>of</strong> IT services-related utility patents<br />

issued, with 2,070. This figure includes all data<br />

processing and computer-related technology<br />

patents as defined by <strong>the</strong> U.S. Patent and<br />

Trademark <strong>Office</strong> (USPTO).<br />

From 2000-2010, 15,450 <strong>Texas</strong> IT servicesrelated<br />

utility patents were issued. <strong>Texas</strong>’ IT<br />

patent output increased by nearly 90% during<br />

this time span, growing from 1,092 patents in<br />

2000 to 2,070 patents in 2010.


Computer Systems Design & <strong>Services</strong><br />

Overview<br />

T<br />

exas is home to more than 12,100 computer<br />

systems design (CSD) and related services<br />

firms employing over 108,600 workers. This is<br />

<strong>the</strong> largest IT subsector in <strong>Texas</strong>, accounting for<br />

nearly 70% <strong>of</strong> <strong>the</strong> state’s IT services employment.<br />

Employment in <strong>the</strong> state’s CSD sector grew nearly<br />

20% between 2007 and 2011, which is attributable to<br />

<strong>the</strong> increasing importance <strong>of</strong> enterprise computer<br />

services to government, education, and businesses<br />

across industries.<br />

Within <strong>the</strong> CSD sector, <strong>the</strong> computer systems design<br />

services area (NAICS 541512) dominates in terms <strong>of</strong><br />

Computer Systems Design Employment in <strong>Texas</strong><br />

Second Quarter 2011 (NAICS 5415)<br />

both firms and workers (see <strong>the</strong> table below). Major<br />

companies doing business in <strong>Texas</strong> in this segment<br />

(see <strong>the</strong> list on page 12) are also primarily within <strong>the</strong><br />

computer systems design services area, which includes<br />

many outsourcing and consulting firms and a growing<br />

number <strong>of</strong> cyber security companies.<br />

Sector (Industry Code) Examples Employees Firms<br />

Computer Systems Design <strong>Services</strong> (541512)<br />

Customer Computer Programing <strong>Services</strong><br />

(541511)<br />

O<strong>the</strong>r Computer Related <strong>Services</strong> (541519)<br />

Computer Facilities Management <strong>Services</strong><br />

(541513)<br />

Computer hardware & s<strong>of</strong>tware<br />

consulting firms<br />

Computer & Internet design<br />

service firms<br />

S<strong>of</strong>tware installation & disaster<br />

recovery service firms<br />

Cisco-EMC Joint Venture Launches<br />

Headquarters in <strong>Texas</strong><br />

In March 2011, <strong>the</strong> State <strong>of</strong> <strong>Texas</strong> announced<br />

a $2.45 million TEF investment in <strong>the</strong> Virtual<br />

Computing Environment (VCE) Company, a<br />

Cisco-EMC joint venture with operations in<br />

Dallas, Massachusetts, and Silicon Valley. VCE<br />

has since opened a new headquarters in Richardson<br />

and begun hiring what<br />

will eventually total more than<br />

430 workers. The project is expected<br />

to generate $35 million<br />

in capital investment.<br />

VMWare and Intel are also investors<br />

in <strong>the</strong> firm, which focuses on cloud<br />

computing, data management and security,<br />

and next-generation data centers.<br />

Average<br />

Annual Wage<br />

53,396 6,260 $90,012<br />

47,661 5,533 $91,781<br />

5,016 287 $83,616<br />

Data processing facility operators 2,599 122 $73,216<br />

TOTALS 108,673 12,106 $90,064<br />

Source: <strong>Texas</strong> Workforce Commission<br />

9


COMPUTER SYSTEMS DESIGN<br />

Workforce Concentrations<br />

The map at right identifies <strong>the</strong> state’s Workforce<br />

Development regions with above-average<br />

specializations in computer systems design and<br />

related services. The highlighted regions are not <strong>the</strong><br />

only areas in <strong>Texas</strong> where<br />

workers in this sector can be<br />

found, but ra<strong>the</strong>r represent<br />

areas with <strong>the</strong> greatest<br />

concentrations relative to <strong>the</strong><br />

size <strong>of</strong> <strong>the</strong> local labor force.<br />

This analysis compares <strong>the</strong><br />

portion <strong>of</strong> each <strong>Texas</strong><br />

region’s workforce<br />

employed in <strong>the</strong> sector to <strong>the</strong><br />

portion <strong>of</strong> <strong>the</strong> entire U.S.<br />

workforce employed in that<br />

sector. The comparison<br />

provides a ratio that<br />

measures how intensively a<br />

certain region is specialized<br />

in this industry, and ranks it<br />

as “moderate,” “above<br />

average,” or “high.”<br />

Dell Expands IT <strong>Services</strong> Footprint<br />

10<br />

Data: <strong>Texas</strong> Workforce Commission, Q4 2010<br />

In September 2009, Round Rock, <strong>Texas</strong>-based Dell<br />

Inc. purchased Plano, <strong>Texas</strong>-based Perot Systems<br />

for $3.9 billion, a move that combined two iconic IT<br />

brands. Perot Systems has since been<br />

fully integrated into Dell’s services<br />

division. In addition to being a global<br />

leader in manufacturing computer<br />

systems, such as data-storage hardware,<br />

Dell provides s<strong>of</strong>tware-as-aservice,<br />

infrastructure consulting, and<br />

o<strong>the</strong>r IT services.<br />

Computer Systems<br />

Design and Related<br />

<strong>Services</strong><br />

Concentration<br />

Moderate<br />

Above Average<br />

High<br />

North Central Region<br />

Computer Systems Design<br />

Dallas County<br />

Computer Facilities Mgmt.<br />

Computer Systems Design<br />

Before <strong>the</strong> acquisition, nearly half <strong>of</strong> IT consultant<br />

Perot System’s revenue came from <strong>the</strong> healthcare<br />

industry, where it served <strong>the</strong> electronic medical<br />

record needs <strong>of</strong> more than 1,000 hospitals. Ano<strong>the</strong>r<br />

25% <strong>of</strong> its revenues came from <strong>the</strong> government<br />

sector. As a result, Dell immediately<br />

expanded its reach into both <strong>of</strong> <strong>the</strong>se<br />

markets.<br />

Dell employs over 100,000 workers and<br />

connects with over 5.4 million customers<br />

daily. The company’s 2011 revenues<br />

exceeded $61 billion, 29% <strong>of</strong> which were<br />

derived from s<strong>of</strong>tware and services.<br />

Central <strong>Texas</strong><br />

Custom<br />

Programming<br />

<strong>Services</strong><br />

Gulf Region<br />

Computer Systems Design<br />

Capital Region<br />

Custom Programming <strong>Services</strong><br />

Computer Systems Design


COMPUTER SYSTEMS DESIGN<br />

Central <strong>Texas</strong>’<br />

MILITARY INSTALLATIONS<br />

Cyber Security Hub San Antonio has emerged in recent years as a cyber<br />

security national center <strong>of</strong> excellence, with roots<br />

reaching back several decades to security opera-<br />

UNIVERSITY OF TEXAS AT<br />

SAN ANTONIO (UTSA)<br />

The Center for Infrastructure Assurance and<br />

Security (CIAS) was established in 2001 as part <strong>of</strong><br />

<strong>the</strong> UTSA’s cyber security program launch. In 2002,<br />

<strong>the</strong> NSA designated UTSA as a Center <strong>of</strong> Academic<br />

Excellence in <strong>Information</strong> Assurance Education,<br />

making it <strong>the</strong> first <strong>Texas</strong><br />

university to receive this<br />

honor. The CIAS works to<br />

improve <strong>the</strong> overall<br />

security <strong>of</strong> state and community technology<br />

infrastructures.<br />

The Institute for Cyber Security (ICS) was created<br />

at UTSA in 2007 with <strong>the</strong> assistance <strong>of</strong> a $3.5<br />

million TETF grant. The center is run by Executive<br />

Director Ravi Sandhu, a nationally recognized<br />

leader in cyber security. ICS conducts basic and<br />

applied research in cyber security and pursues<br />

development <strong>of</strong> commercializable technologies<br />

and services.<br />

UNIVERSITY OF TEXAS AT<br />

AUSTIN<br />

The Center for Identity (CFI) at <strong>the</strong> University <strong>of</strong><br />

<strong>Texas</strong> at Austin was established in 2010 to research<br />

and develop<br />

innovations to protect<br />

identities in cyber and<br />

physical environments.<br />

The CFI collaborates with government, corporate,<br />

and o<strong>the</strong>r academic entities.<br />

tions at local Air Force bases.<br />

In 2009, <strong>the</strong> U.S. Air Force activated<br />

<strong>the</strong> 24th Air Force, also known<br />

as <strong>the</strong> Air Force Cyber Command,<br />

at Lackland Air Force Base in San<br />

Antonio. The city is also home to<br />

<strong>the</strong> National Security Agency’s<br />

(NSA) <strong>Texas</strong> Cryptology Center, an<br />

NSA data center, as well as approximately<br />

80 defense contractors, many <strong>of</strong> whom are<br />

focused on information security. The City <strong>of</strong> San<br />

Antonio estimates <strong>the</strong> local economic impact <strong>of</strong> IT<br />

and cyber business was $10 billion in 2010, which<br />

<strong>the</strong> city credits to its vibrant business community<br />

and major military installations.<br />

CyberPatriot, <strong>the</strong> national high school<br />

cyber defense competition co-created by<br />

UTSA’s CIAS<br />

TEXAS A&M UNIVERSITY<br />

<strong>Texas</strong> A&M University’s <strong>Texas</strong> Engineering Extension<br />

Service (TEEX) <strong>of</strong>fers web-based cyber security<br />

courses to U.S. citizens through its Adaptive Cyber-<br />

Security Training Online (ACT-Online) program.<br />

The training is certified by <strong>the</strong> U.S. Department <strong>of</strong><br />

Homeland Security and Federal Emergency Management<br />

Agency.<br />

11


COMPUTER SYSTEMS DESIGN<br />

Major Companies<br />

Top Computer Systems Design Companies with Operations in <strong>Texas</strong><br />

By Global Revenue<br />

12<br />

Company Name<br />

Primary<br />

Location(s)<br />

Hewlett-Packard Plano<br />

IBM<br />

Micros<strong>of</strong>t<br />

Austin, Dallas,<br />

Houston<br />

Austin, Irving,<br />

San Antonio<br />

Sector/Subsidiary<br />

Computer systems design services<br />

(HP Enterprise <strong>Services</strong>)<br />

Sales<br />

(Millions)<br />

$127,245<br />

Computer systems design services $106,916<br />

Computer systems design services $69,943<br />

Dell Inc. Round Rock, Plano Computer facilities management services $61,494<br />

NEC Irving<br />

Accenture<br />

Austin, Houston,<br />

San Antonio, Dallas<br />

Ray<strong>the</strong>on Garland<br />

Xerox Dallas<br />

Computer systems design services<br />

(NEC <strong>of</strong> America)<br />

$38,655<br />

Computer systems consulting $27,353<br />

Computer systems design services<br />

(Ray<strong>the</strong>on Intelligence and Info. Systems)<br />

Computer systems design services<br />

(Affiliated Computer <strong>Services</strong>)<br />

Computer Sciences Corp. Austin, Dallas, Houston Custom computer programming services<br />

L-3 Communications Rockwall<br />

Custom computer programming services<br />

(L-3 Communications ComCept)<br />

$24,857<br />

$22,626<br />

$16,042<br />

$15,170<br />

Capgemini S.A. Dallas, Houston Computer systems design services $11,530<br />

SAIC Inc. San Antonio, etc. Network mgmt., custom programming, etc. $11,120<br />

Cognizant Irving Custom computer programming services $6,120<br />

Infosys Technologies Ltd. Houston, Plano<br />

Custom computer programming services<br />

(Infosys Consulting)<br />

$6,041<br />

Avaya Inc. Coppell Computer systems design services $5,550<br />

BMC S<strong>of</strong>tware Houston, Austin Computer systems design services $2,065<br />

CompuCom Systems Dallas Computer systems design services $1,400<br />

INX Inc. Houston Computer systems design services $312<br />

PFSweb Inc. Allen O<strong>the</strong>r computer related services $275<br />

Solarwinds Austin Computer systems design services $198<br />

Representative sample only. Sources: D&B, LexisNexis, company websites<br />

Top 5:


Data Processing & Hosting<br />

Overview<br />

T<br />

exas is home to more than 700 data processing<br />

and hosting firms employing over 26,700<br />

workers with an average annual salary exceeding<br />

$85,000. The sector, which accounts for 17% <strong>of</strong><br />

<strong>the</strong> state’s IT services employment, includes companies<br />

<strong>of</strong>fering data processing and hosting services, as<br />

well as Internet service providers (ISPs) and web<br />

search portals.<br />

In 2010, one out <strong>of</strong> approximately every 10 U.S. Data<br />

Processing & Hosting (DPH) workers was employed<br />

in <strong>Texas</strong> and one out <strong>of</strong> approximately every 13 U.S.<br />

DPH firms was located in <strong>Texas</strong>, according to federal<br />

data. Additionally, <strong>Texas</strong> ranked No. 1 nationally for<br />

DPH sector employment.<br />

<strong>Texas</strong> is one <strong>of</strong> <strong>the</strong> nation’s top locations<br />

for data centers<br />

Some <strong>of</strong> <strong>the</strong> world’s largest hosting and data center<br />

companies call <strong>Texas</strong> home (see list on page 15).<br />

Companies on <strong>the</strong> list share considerable overlap with<br />

<strong>the</strong> closely related Computer Systems Design sector<br />

(see page 12).<br />

<strong>Texas</strong> Hosting Firm Grows Globally<br />

Founded in San Antonio, <strong>Texas</strong>, in 1998,<br />

Rackspace Hosting has become one <strong>of</strong> <strong>the</strong><br />

largest hosting and cloud computing companies<br />

in <strong>the</strong> country, with over 4,000 employees,<br />

172,000 customers, and eight data centers in<br />

<strong>the</strong> U.S., U.K., and China.<br />

In August 2007, <strong>the</strong> State <strong>of</strong> <strong>Texas</strong> announced a<br />

$22 million TEF investment in Rackspace, as<br />

part <strong>of</strong> state and local efforts to secure <strong>the</strong><br />

company’s expansion to a new facility in <strong>the</strong><br />

San Antonio suburb <strong>of</strong> Windcrest. The investment<br />

is<br />

projected<br />

to generate<br />

more<br />

than $100<br />

million in capital investment and approximately<br />

4,000 new jobs by 2015.<br />

In December 2011, Rackspace signed a longterm<br />

lease for over 58,000 sq. ft. in Richardson,<br />

<strong>Texas</strong>, where <strong>the</strong> company is planning a new<br />

data center.<br />

<strong>Texas</strong> is one <strong>of</strong> <strong>the</strong> nation’s top locations for data<br />

centers because <strong>the</strong> state has plentiful resources to<br />

accommodate <strong>the</strong> unique operating requirements <strong>of</strong><br />

<strong>the</strong>se facilities. Hewlett Packard, for example, chose<br />

to locate data centers in Austin and Houston in recent<br />

years because <strong>the</strong>se cities <strong>of</strong>fered “availability and<br />

affordability <strong>of</strong> space, power and network bandwidth,<br />

as well as a lower probability <strong>of</strong> impact from natural<br />

disasters,” according to <strong>the</strong> company. These factors<br />

allow data centers in <strong>Texas</strong> to operate efficiently and<br />

reliably, ensuring that customers won’t experience<br />

service outages.<br />

13


DATA PROCESSING & HOSTING<br />

Workforce Concentrations<br />

The map at right identifies <strong>the</strong> state’s Workforce<br />

Development regions with above-average<br />

specializations in data<br />

processing, hosting, and related<br />

services. The highlighted<br />

regions are not <strong>the</strong> only areas in<br />

<strong>Texas</strong> where workers in this<br />

sector can be found, but ra<strong>the</strong>r<br />

represent areas with <strong>the</strong> greatest<br />

concentrations relative to <strong>the</strong><br />

size <strong>of</strong> <strong>the</strong> local labor force.<br />

This analysis compares <strong>the</strong><br />

portion <strong>of</strong> each <strong>Texas</strong> region’s<br />

workforce employed in <strong>the</strong><br />

sector to <strong>the</strong> portion <strong>of</strong> <strong>the</strong><br />

entire U.S. workforce employed<br />

in that sector. The comparison<br />

provides a ratio that measures<br />

how intensively a certain region<br />

is specialized in this industry,<br />

and ranks it as “moderate,”<br />

“above average,” or “high.”<br />

In April 2011, California-based Cisco Systems<br />

opened its new data center in Allen, <strong>Texas</strong>,<br />

featuring energy efficient technologies to support<br />

<strong>the</strong> company’s cloud and IT-as-a-service platforms.<br />

For data security purposes, <strong>the</strong> Allen facility mirrors<br />

Cisco’s Richardson, <strong>Texas</strong>, facility located 15 miles<br />

away. Cisco is a global leader in networking<br />

technology.<br />

14<br />

Data Processing, Hosting,<br />

and Related<br />

<strong>Services</strong><br />

Alamo Region<br />

Hosting<br />

Data: <strong>Texas</strong> Workforce Commission, Q4 2010<br />

New Data Centers Plug into <strong>Texas</strong><br />

In January 2012,<br />

Houston-based<br />

CyrusOne, a wholly<br />

-owned subsidiary<br />

<strong>of</strong> Ohio-based<br />

Cincinnati Bell,<br />

Concentration<br />

Moderate<br />

Above Average<br />

High<br />

Dallas/Fort Worth<br />

Data Management<br />

Capital Region<br />

Data Management<br />

announced plans to<br />

build <strong>the</strong> state’s<br />

largest data center,<br />

which will be<br />

located in <strong>the</strong><br />

Dallas area. When<br />

completed, <strong>the</strong><br />

700,000 sq. ft. facility will also be one <strong>of</strong> <strong>the</strong> largest<br />

data centers in <strong>the</strong> nation. CyrusOne also recently<br />

finished major data center expansions in Houston<br />

and Austin, adding over 102,000 sq. ft. in 2011 and<br />

2012. Cincinnati Bell is a major U.S. telecom and<br />

wireless services company.


DATA PROCESSING & HOSTING<br />

Major Companies<br />

Top Data Processing & Hosting Companies with Operations in <strong>Texas</strong><br />

By Global Revenue<br />

Company Name Primary Location(s) Sector/Subsidiary or Division<br />

Hewlett-Packard Plano<br />

Hosting & data centers<br />

(HP Enterprise <strong>Services</strong>)<br />

Sales<br />

(Millions)<br />

$127,245<br />

AT&T Dallas, Austin Hosting and cloud services $126,720<br />

NTT Group Dallas, Austin Web hosting (Verio Inc.) $124,350<br />

Verizon Communications Irving Data centers (Terremark Worldwide) $106,916<br />

IBM Austin, Dallas, Houston Hosting & data processing $99,870<br />

Micros<strong>of</strong>t San Antonio Enterprise data center $69,943<br />

Dell Round Rock Hosting & data centers $61,494<br />

Fujitsu Dallas Data centers $54,640<br />

Amazon.com Dallas/Fort Worth Enterprise data center $48,080<br />

Cisco Systems Allen, Richardson Data centers $43,220<br />

Xerox Dallas<br />

Hosting<br />

(Affiliated Computer <strong>Services</strong>)<br />

$22,626<br />

ADP El Paso, Dallas, etc. Data processing $9,880<br />

Sungard<br />

Houston, Austin,<br />

Richardson<br />

Data centers $4,990<br />

Cincinnati Bell Houston, Dallas, Austin Hosting & data centers (CyrusOne) $1,460<br />

Digital Realty Houston, Dallas, Austin Data centers $1,060<br />

Rackspace Hosting San Antonio, Dallas Hosting & data centers $1,025<br />

Internap Dallas, Houston Hosting & data centers $245<br />

S<strong>of</strong>tlayer Technologies Dallas, Houston Hosting & data centers $37<br />

Hostgator Houston, Austin Web Hosting $14<br />

Data Foundry Houston, Austin Data centers $12<br />

Linode Dallas Hosting & data centers N/A<br />

Alpheus Communications DFW, Austin, Houston Hosting & data centers N/A<br />

Representative sample only. Sources: D&B, LexisNexis, company websites<br />

Top 5:<br />

15


S<strong>of</strong>tware<br />

Overview<br />

T<br />

exas is home more than 660 s<strong>of</strong>tware publishing<br />

firms employing over 16,400. The sector<br />

account for 11% <strong>of</strong> <strong>the</strong> state’s IT services<br />

employment. It includes s<strong>of</strong>tware design, development<br />

and publication; computer and video game publishing;<br />

and providing support services to s<strong>of</strong>tware purchasers.<br />

Computer and video gaming has become a major part<br />

<strong>of</strong> <strong>the</strong> state’s s<strong>of</strong>tware publishing segment and entertainment<br />

industry. In fact, <strong>the</strong> latest data from <strong>the</strong><br />

Entertainment S<strong>of</strong>tware Association (ESA), a national<br />

industry group, indicates that <strong>Texas</strong> ranks No. 2<br />

nationally for computer and video game employment,<br />

with over 13,600 individuals directly and indirectly<br />

employed by <strong>the</strong> industry. The ESA fur<strong>the</strong>r reports<br />

16<br />

<strong>Texas</strong> ranks No. 4 nationally for s<strong>of</strong>tware<br />

publishing employment.<br />

-TechAmerica, 2011<br />

that entertainment s<strong>of</strong>tware is one <strong>of</strong> <strong>the</strong> nation’s<br />

fastest growing industry segments, valued at $4.9<br />

billion in 2009, according to <strong>the</strong> latest data available.<br />

U.S. consumers spent $25.1 billion on video games,<br />

hardware, and accessories in 2010 alone.<br />

<strong>Texas</strong> in <strong>the</strong> S<strong>of</strong>tware Game<br />

As home to 159 video game s<strong>of</strong>tware companies<br />

that employ 4,500 pr<strong>of</strong>essionals, <strong>Texas</strong> has<br />

earned a reputation as a center <strong>of</strong> video game<br />

development. Austin is <strong>the</strong> leading location in<br />

<strong>Texas</strong> for this industry, with 72% <strong>of</strong> <strong>the</strong> state’s<br />

video game jobs found <strong>the</strong>re. Dallas is home to<br />

23% <strong>of</strong> those jobs, followed by Houston with<br />

4%.<br />

Video game companies spend over $234 million<br />

per year in <strong>Texas</strong>, which represents an approximately<br />

150% increase in spending since 2006,<br />

according to <strong>the</strong> <strong>Texas</strong> Film Commission. See<br />

pages 4-5 for details on State <strong>of</strong> <strong>Texas</strong> video<br />

game industry incentives.<br />

In 2010, one out <strong>of</strong> approximately every 16 U.S.<br />

s<strong>of</strong>tware publishing workers was employed in <strong>Texas</strong>,<br />

and one out <strong>of</strong> approximately every 14 U.S. s<strong>of</strong>tware<br />

publishing firms was located in <strong>Texas</strong>, according to<br />

U.S. government data.<br />

The <strong>Texas</strong> s<strong>of</strong>tware industry has attracted strong<br />

venture capital (VC) support. In 2010 alone, VC firms<br />

invested over $142 million in 37 <strong>Texas</strong> s<strong>of</strong>tware<br />

companies, according to PricewaterhouseCoopers.<br />

From 2005 through 2010, VC firms invested over<br />

$1.1 billion in 224 <strong>Texas</strong> s<strong>of</strong>tware firms. To date, <strong>the</strong><br />

state’s <strong>Texas</strong> Emerging <strong>Technology</strong> Fund has invested<br />

approximately $32.6 million in s<strong>of</strong>tware-related<br />

projects. See page 25 for more details.


BMC Expands In Central <strong>Texas</strong><br />

Houston-based BMC S<strong>of</strong>tware, a Fortune 1000<br />

company, provides business management s<strong>of</strong>tware<br />

across distributed, mainframe, virtual and cloud<br />

environments to more than 15,000 worldwide<br />

customers. Approximately 96% <strong>of</strong> <strong>the</strong> Forbes Global<br />

100 companies and 81% <strong>of</strong> <strong>the</strong> Fortune 500 rely on<br />

BMC S<strong>of</strong>tware.<br />

In 2010 and 2011, BMC purchased two Austinbased<br />

s<strong>of</strong>tware companies, Phurnace and Stream-<br />

Step, bringing its employment in that city to over<br />

200 people. BMC employs approximately 6,000<br />

Workforce Concentrations<br />

The map at right identifies <strong>the</strong> state’s Workforce<br />

Development regions with above-average<br />

specializations in s<strong>of</strong>tware design and publishing. The<br />

highlighted regions are not<br />

<strong>the</strong> only areas in <strong>Texas</strong><br />

where workers in this sector<br />

can be found, but ra<strong>the</strong>r<br />

represent areas with <strong>the</strong><br />

greatest concentrations<br />

relative to <strong>the</strong> size <strong>of</strong> <strong>the</strong><br />

local labor force.<br />

This analysis compares <strong>the</strong><br />

portion <strong>of</strong> each <strong>Texas</strong><br />

region’s workforce<br />

employed in <strong>the</strong> sector to <strong>the</strong><br />

portion <strong>of</strong> <strong>the</strong> entire U.S.<br />

workforce employed in that<br />

sector. The comparison<br />

provides a ratio that<br />

measures how intensively a<br />

certain region is specialized<br />

in this industry, and ranks it<br />

as “moderate,” “above<br />

average,” or “high.”<br />

Data: <strong>Texas</strong> Workforce Commission, Q4 2010<br />

South Plains<br />

S<strong>of</strong>tware<br />

Design and<br />

Publishing<br />

Concentration<br />

Moderate<br />

Above Average<br />

High<br />

North Central Region<br />

Dallas County<br />

Capital Region<br />

SOFTWARE<br />

people worldwide and reported 2011 revenues <strong>of</strong><br />

$2.2 billion, making it one <strong>of</strong> <strong>the</strong> 20 largest<br />

s<strong>of</strong>tware companies in <strong>the</strong> world by revenues.<br />

BMC was founded in Houston in 1980 and grew<br />

rapidly over <strong>the</strong> next two decades. By 1998, <strong>the</strong><br />

company had already been added to <strong>the</strong> S&P 500,<br />

one <strong>of</strong> <strong>the</strong> most watched U.S. stock indices.<br />

17


SOFTWARE<br />

The challenge <strong>of</strong> digitizing patient records and<br />

hospital communications has led to an IT boom.<br />

According to U.S. government projections, employment<br />

<strong>of</strong> health information technicians is expected<br />

to increase by 20% through 2018--much faster<br />

than most o<strong>the</strong>r occupations. Below is a sample <strong>of</strong><br />

health care s<strong>of</strong>tware firms based in <strong>Texas</strong>.<br />

18<br />

S<strong>of</strong>tware Growth Sector:<br />

HEALTH CARE INFO TECHNOLOGY<br />

COMPANY<br />

DESCRIPTION<br />

Mobile medical records<br />

Austin<br />

Medical records, practice mgmt.<br />

Dallas<br />

Medical records, practice mgmt.<br />

Carrollton<br />

Medical data integration<br />

Frisco<br />

Medical records<br />

Round Rock / Plano<br />

Medical records<br />

Bedford<br />

Practice mgmt.<br />

Austin<br />

Home health practice mgmt.<br />

Austin<br />

Medical payment mgmt.<br />

Austin<br />

Medical records<br />

Dallas<br />

Hospital mgmt.<br />

Austin<br />

Practice mgmt.<br />

Dallas<br />

SXSW Interactive Showcases<br />

<strong>Texas</strong>’ High Tech and IT Industries<br />

Since 1993, Austin, <strong>Texas</strong>, has hosted <strong>the</strong> annual South<br />

by Southwest (SXSW) Interactive Festival, which<br />

showcases emerging multimedia technologies. The<br />

emergence <strong>of</strong> SXSW as a seminal industry event<br />

parallels <strong>the</strong> growing prominence <strong>of</strong> <strong>the</strong> <strong>Texas</strong> s<strong>of</strong>tware,<br />

social media, and gaming industries.<br />

SXSW Interactive has become one <strong>of</strong> <strong>the</strong> foremost<br />

national events for previewing <strong>the</strong> unfolding world <strong>of</strong><br />

technology. Leading companies like Dell and Facebook<br />

have rolled out new products at SXSW, and blockbuster<br />

social media platforms like Twitter and Foursquare<br />

have made <strong>the</strong>ir debuts at <strong>the</strong> Festival.<br />

Washington, D.C., S<strong>of</strong>tware Firm<br />

Expands in Austin<br />

In January 2012, <strong>the</strong> State <strong>of</strong> <strong>Texas</strong> announced a<br />

$500,000 TEF investment in The Advisory Board,<br />

a Washington D.C.-based global research,<br />

consulting, and technology firm partnering with<br />

125,000 leaders in 3,200 organizations across<br />

health care and higher education. The firm will<br />

invest $8.1<br />

million to expand<br />

s<strong>of</strong>tware development<br />

and<br />

technical support<br />

services infrastructure<br />

as well as create over 200 jobs at its<br />

Austin, <strong>Texas</strong>-based Crimson division. The<br />

Crimson division currently supports more than<br />

500 individual hospitals and 300,000 physicians.


Major Companies<br />

Top S<strong>of</strong>tware Companies with Operations in <strong>Texas</strong><br />

By Global Revenue<br />

Company Name Primary Locations Sector<br />

Sales<br />

(Millions)<br />

Hewlett-Packard Austin End-to-end s<strong>of</strong>tware solutions $127,245<br />

IBM Austin, Dallas, Houston End-to-end s<strong>of</strong>tware solutions $106,916<br />

Siemens Plano Product lifecycle mgt. solutions $98,958<br />

Micros<strong>of</strong>t<br />

Austin, Irving,<br />

San Antonio, Houston<br />

Utilities s<strong>of</strong>tware $69,943<br />

Oracle Corporation Austin, Dallas, Houston Database & file mgmt. s<strong>of</strong>tware $35,622<br />

SAP AG Houston, Irving<br />

Computer Sciences Corp.<br />

(CSC)<br />

Austin, Dallas,<br />

San Antonio<br />

Enterprise resource planning<br />

s<strong>of</strong>tware<br />

Enterprise, security, etc.<br />

s<strong>of</strong>tware<br />

$19,222<br />

$16,040<br />

eBay Austin eCommerce s<strong>of</strong>tware $11,652<br />

Symantec Dallas, Houston Security s<strong>of</strong>tware $6,190<br />

BMC S<strong>of</strong>tware Houston, Austin Business services s<strong>of</strong>tware $2,065<br />

Top Video Game Companies with Operations in <strong>Texas</strong><br />

By Global Revenue<br />

Company Name Primary Locations <strong>Texas</strong> Subsidiaries<br />

Sales<br />

(Million)<br />

Sony Austin Sony Online Entertainment $86,660<br />

Micros<strong>of</strong>t Austin<br />

Micros<strong>of</strong>t Studios & Twisted<br />

Pixel Games<br />

$69,943<br />

Nintendo Austin Retro Studios $12,240<br />

Activision Blizzard Austin, Dallas NA $4,755<br />

Electronic Arts Austin Bioware, EA Sports $3,589<br />

THQ Inc. Austin NA $665<br />

Zynga Inc. Austin, Dallas, McKinney Zynga With Friends (McKinney) $597<br />

NCs<strong>of</strong>t Corp Austin NA $573<br />

Multimedia Games Austin NA $128<br />

Aspyr Media Austin NA $16<br />

Representative samples only. Sources: Dun & Bradstreet, LexisNexis, company websites<br />

SOFTWARE<br />

Top 5:<br />

Top 5:<br />

19


Online Content Providers<br />

Overview<br />

T<br />

exas is home to more than 400 online content<br />

providers employing over 3,200 with an<br />

average annual salary <strong>of</strong> nearly $70,000. This<br />

sector accounts for approximately 2% <strong>of</strong> <strong>the</strong> state’s IT<br />

services employment. Online content providers<br />

enjoyed consistent employment increases from 2007<br />

to 2010, growing almost 45%.<br />

20<br />

Facebook “Likes” Austin<br />

In February 2010, <strong>the</strong> State <strong>of</strong> <strong>Texas</strong> announced a<br />

$1.4 million TEF investment in California-based<br />

Facebook to create a sales and operations <strong>of</strong>fice in<br />

Austin. Along with $200,000 in City <strong>of</strong> Austin incen-<br />

tives, this investment will assist <strong>the</strong> creation <strong>of</strong> 200<br />

jobs in <strong>the</strong> city.<br />

Facebook opened its Austin <strong>of</strong>fice in May 2010 and<br />

doubled its Austin <strong>of</strong>fice space in October 2011.<br />

The Austin <strong>of</strong>fice represents Facebook’s first major<br />

U.S. expansion outside <strong>of</strong> California and is its se-<br />

cond largest operation center in <strong>the</strong> world.<br />

In February 2012, Facebook announced plans for<br />

an initial public <strong>of</strong>fering (IPO) <strong>the</strong> following May.<br />

The online content providers sector includes Internet<br />

publishing and broadcasting companies and web<br />

search portal operators. Major companies doing<br />

business in <strong>Texas</strong> in this sector (see list on page 22)<br />

include some <strong>of</strong> <strong>the</strong> world’s largest news and publishing<br />

companies, as well as a number <strong>of</strong> major Internet<br />

firms.<br />

<strong>Texas</strong> ranks No. 2 nationally for<br />

Internet services employment.<br />

-TechAmerica, 2011<br />

In 2010, one out <strong>of</strong> approximately every 32 U.S.<br />

Internet publishing workers was employed in <strong>Texas</strong><br />

and one out <strong>of</strong> approximately every 20 U.S. Internet<br />

publishing firms was located in <strong>Texas</strong>, according to<br />

federal data.<br />

Facebook <strong>of</strong>fices in downtown Austin


In April 2010, SocialMedia.org (formerly<br />

Social Media Business Council) an-<br />

nounced plans to move from Chicago,<br />

Illinois to Austin, <strong>Texas</strong>. The national<br />

organization, formed in 2007, moved to<br />

Austin because <strong>the</strong> city has become a<br />

hub <strong>of</strong> social media activity and has a<br />

vibrant entrepreneurial environment.<br />

SocialMedia.org serves as a virtual<br />

community for social media leaders to<br />

network and share best practices. Its<br />

members include major companies such<br />

as Dell, Micros<strong>of</strong>t, Yahoo!, AT&T,<br />

Walmart, Johnson & Johnson, Shell, and<br />

Toyota.<br />

SocialMedia.org Moves<br />

HQ to <strong>Texas</strong><br />

ONLINE CONTENT PROVIDERS<br />

eBay Locates 1,000-Employee<br />

Expansion in Austin<br />

In April 2011, <strong>the</strong> State <strong>of</strong> <strong>Texas</strong> announced a $2.8<br />

million TEF investment in eBay Inc. for <strong>the</strong> expansion <strong>of</strong><br />

its Austin facility.<br />

The company’s<br />

expansion will<br />

create more than<br />

1,000 high-paying<br />

jobs and generate<br />

an estimated $5.1 million in capital investment. The<br />

project will facilitate <strong>the</strong> expansion <strong>of</strong> various eBay Inc.<br />

business units, including PayPal units located in Austin.<br />

eBay Inc. connects millions <strong>of</strong> buyers and sellers<br />

globally through eBay.com, <strong>the</strong> world’s largest online<br />

marketplace, and PayPal, which enables individuals and<br />

businesses to make and receive online payments.<br />

Major Web <strong>Services</strong> Companies Headquartered in <strong>Texas</strong><br />

Online Retail / Plano<br />

Online Retail / Irving<br />

Dating <strong>Services</strong> / Dallas<br />

E-Commerce / Austin<br />

Online Directories / Dallas<br />

Financial <strong>Information</strong> / Austin<br />

<strong>Information</strong> <strong>Services</strong> / Austin<br />

Travel <strong>Services</strong> / Southlake<br />

Vacation Rentals / Austin<br />

Travel <strong>Services</strong> / Dallas<br />

Representative Sample Only<br />

21


ONLINE CONTENT PROVIDERS<br />

Major Companies<br />

Top Online Content & Web Service Providers with Operations in <strong>Texas</strong><br />

By Global Revenue<br />

22<br />

Company Name<br />

Primary<br />

Location(s)<br />

Sector/Subsidiary<br />

Sales<br />

(Millions)<br />

Amazon.com Dallas/Fort Worth E-commerce $48,077<br />

Google Austin<br />

Thomson Reuters<br />

Houston, Austin,<br />

Carrollton<br />

Web search portal & Internet<br />

publisher<br />

$37,905<br />

Online publisher (WestLaw) $13,807<br />

eBay Austin E-commerce (PayPal) $11,652<br />

Reed Elsevier Group<br />

Bloomberg L.P.<br />

Yahoo!<br />

Dallas, El Paso,<br />

Houston<br />

Dallas, Houston,<br />

Fort Worth<br />

Richardson,<br />

Fort Worth<br />

Online publisher (LexisNexis) $9,670<br />

Online publisher $6,250<br />

Web search portal & Internet<br />

publisher<br />

$4,984<br />

Facebook Austin Online social network $3,710<br />

IAC/InteractiveCorp Austin, Dallas<br />

Dun & Bradstreet<br />

Austin, Dallas,<br />

Houston<br />

SuperMedia Dallas<br />

Web search portal & publisher<br />

(match.com, citysearch.com)<br />

$2,059<br />

Online publisher (Hoover’s) $1,760<br />

Online publisher<br />

(superpages.com)<br />

$1,180<br />

Associated Press Dallas, Houston Online publisher $630.5<br />

HomeAway Austin E-commerce $168<br />

Bazaarvoice Austin E-commerce s<strong>of</strong>tware $64<br />

PR Newswire<br />

Dallas, Houston,<br />

San Antonio<br />

Online publisher $48<br />

Travelocity Southlake E-commerce N/A<br />

Representative samples only. Sources: Dun & Bradstreet, LexisNexis, company websites<br />

Top 5:


IT <strong>Services</strong> Across Industries<br />

hile information technology workers are<br />

W concentrated in traditional sectors such as<br />

s<strong>of</strong>tware and computer system design, <strong>the</strong>se skilled<br />

pr<strong>of</strong>essionals are also employed across a range <strong>of</strong><br />

industries, from financial services to energy to health<br />

care.<br />

FINANCE & INSURANCE MANUFACTURING WHOLESALE<br />

Financial services encompass<br />

many aspects <strong>of</strong> money<br />

management, including<br />

banking, insurance, credit, and<br />

investments. <strong>Texas</strong> is has one <strong>of</strong><br />

<strong>the</strong> largest financial workforces<br />

in <strong>the</strong> country, particularly<br />

specialized in consumer lending<br />

and property insurance. A large<br />

percentage <strong>of</strong> <strong>the</strong> workers in<br />

this technology-dependent<br />

industry are in IT occupations.<br />

Estimated IT Workers in <strong>Texas</strong><br />

24,950<br />

Sample Employers<br />

Financial Transactions / Austin<br />

Banking / Dallas (HQ)<br />

Investments / Westlake<br />

Insurance & Investments /<br />

San Antonio (HQ)<br />

Advanced manufacturing<br />

operations require information<br />

technology to improve<br />

efficiency, flexibility, and<br />

customer responsiveness. Most<br />

IT pr<strong>of</strong>essionals in <strong>the</strong> <strong>Texas</strong><br />

manufacturing sector are<br />

employed by makers <strong>of</strong><br />

computer, electronic,<br />

automotive, aerospace, and<br />

chemical products.<br />

Estimated IT Workers in <strong>Texas</strong><br />

17,050<br />

Sample Employers<br />

Semiconductor Mfg. / Dallas (HQ)<br />

Aerospace Product Mfg. / Fort Worth<br />

The boxes below present <strong>the</strong> estimated number <strong>of</strong> IT<br />

workers in <strong>the</strong> state in a given industry. 2011<br />

employment numbers have been projected by <strong>Texas</strong><br />

<strong>Office</strong> <strong>of</strong> <strong>the</strong> <strong>Governor</strong> staff, based on data from <strong>the</strong><br />

<strong>Texas</strong> Workforce Commission. These estimates are<br />

not <strong>of</strong>ficial government data.<br />

Automotive Mfg. /<br />

San Antonio<br />

Chemical Mfg. / Houston<br />

The wholesale process is an<br />

intermediate step in <strong>the</strong><br />

distribution <strong>of</strong> merchandise.<br />

This sector comprises two main<br />

types <strong>of</strong> businesses: merchant<br />

wholesalers that sell goods on<br />

<strong>the</strong>ir own account and business<br />

to business electronic brokers<br />

that arrange sales for o<strong>the</strong>rs. IT<br />

services for tracking inventories<br />

and managing logistics are key<br />

to this industry.<br />

Estimated IT Workers in <strong>Texas</strong><br />

15,025<br />

Sample Employers<br />

Automotive Wholesale /<br />

Houston (HQ)<br />

Food Wholesale /<br />

Houston (HQ)<br />

Food Wholesale /<br />

Houston (HQ)<br />

Petroleum Wholesale /<br />

San Antonio (HQ)<br />

21


IT SERVICES ACROSS INDUSTRIES<br />

ENERGY &<br />

ENGINEERING<br />

This sector includes companies<br />

that operate or develop oil and<br />

gas field properties, provide oil<br />

field support services, generate<br />

and distribute electricity, and<br />

provide architectural and<br />

engineering services. Houston,<br />

which is considered <strong>the</strong> energy<br />

capital <strong>of</strong> <strong>the</strong> nation, is home to<br />

more than 3,700 energy-related<br />

companies, including 16 <strong>of</strong> <strong>the</strong><br />

nation's top 20 oil pipelines.<br />

BUSINESS & TECHNICAL<br />

SERVICES<br />

Businesses in this sector are<br />

engaged in processes where<br />

human capital is <strong>the</strong> major<br />

input. These companies make<br />

available <strong>the</strong> knowledge and<br />

skills <strong>of</strong> <strong>the</strong>ir employees, selling<br />

expertise ra<strong>the</strong>r than goods. In<br />

<strong>Texas</strong>, an estimated 35,000 IT<br />

pr<strong>of</strong>essionals work for firms<br />

that provide legal, accounting,<br />

management consulting, R&D,<br />

advertising, design, and business<br />

support services.<br />

Sample Employers Sample Employers<br />

MEDICAL<br />

Medical facilities, such as<br />

doctor’s <strong>of</strong>fices, hospitals, and<br />

residential care centers, employ<br />

thousands in <strong>Texas</strong> for <strong>the</strong><br />

comprehensive management <strong>of</strong><br />

health information, such as<br />

electronic medical records. This<br />

does not include s<strong>of</strong>tware and<br />

o<strong>the</strong>r IT companies that provide<br />

services to <strong>the</strong> medical sector.<br />

Estimated IT Workers in <strong>Texas</strong> Estimated IT Workers in <strong>Texas</strong> Estimated IT Workers in <strong>Texas</strong><br />

3,650 Oil & Gas<br />

6,850 Engineering &<br />

Architecture<br />

1,700 Utilities<br />

11,700 Business Support<br />

8,300 Company Mgmt.<br />

7,650 Consulting <strong>Services</strong><br />

3,050 Scientific R&D<br />

2,300 Accounting <strong>Services</strong><br />

Oil & Gas / Irving (HQ) Business Outsourcing / Dallas (HQ)<br />

Oil & Gas / Houston (HQ)<br />

Electric Utility /<br />

Dallas (HQ)<br />

Engineering / Houston (HQ)<br />

Engineering / Irving (HQ)<br />

24<br />

Mgmt. Consulting / Houston, etc.<br />

Business <strong>Services</strong> / Dallas (HQ)<br />

Staffing <strong>Services</strong> / Kingwood (HQ)<br />

Accounting <strong>Services</strong> / El Paso, etc.<br />

6,850<br />

Sample Employers<br />

Specialized Hospital / Houston<br />

Medical Complex / Houston<br />

Medical Complex / Dallas


Appendix 1: IT-Related <strong>Texas</strong> Emerging <strong>Technology</strong> Fund Awards<br />

Company/Entity City Project Description<br />

Funding<br />

(Thousands)<br />

2Cimple Plano Interactive online video system s<strong>of</strong>tware $1,500<br />

Analogix Development Austin 3D movement-based game controller technology $250<br />

Ayata Austin Predictive Decision Management s<strong>of</strong>tware $1,600<br />

Bauhaus S<strong>of</strong>tware San Antonio Digital 2D animation s<strong>of</strong>tware solution $500<br />

Biometric Signature ID Dallas Biometric s<strong>of</strong>tware for identity verification $550<br />

Biscotti Allen Networking technology for high-definition video $1,000<br />

Bynari Irving Messaging and email integration s<strong>of</strong>tware $1,500<br />

Codekko Plano Network optimization s<strong>of</strong>tware solution $1,500<br />

DeviceFidelity Richardson Hardware-s<strong>of</strong>tware applications for mobile devices $3,000<br />

Enthuze San Antonio S<strong>of</strong>tware-based consumer research and social networking $1,650<br />

Image Trends Austin Improved digital imagery s<strong>of</strong>tware $1,000<br />

iLearning Gateway Dallas TeachingBOT tutoring s<strong>of</strong>tware $1,000<br />

Interoperate.biz Plano Rapid computer language translation s<strong>of</strong>tware $1,000<br />

Iridescent Networks Frisco S<strong>of</strong>tware for video delivery over <strong>the</strong> Internet $1,000<br />

Merkatum Austin Biometric and biographic identity resolution s<strong>of</strong>tware $1,000<br />

Modria Irving Supply chain management s<strong>of</strong>tware $1,000<br />

Net Watch Solutions Richardson S<strong>of</strong>tware for infrastructure management $500<br />

Net.Orange Dallas Clinical Pathways Management s<strong>of</strong>tware for health care $1,900<br />

Qcue Austin Dynamic pricing s<strong>of</strong>tware solution $1,000<br />

PrincipleS<strong>of</strong>t Plano Bandwidth enhancement s<strong>of</strong>tware for network applications $750<br />

SecureOrigins El Paso Logistics and supply chain s<strong>of</strong>tware security system $2,000<br />

Smart Imaging Tech. Houston Water borne pathogens analysis hardware/s<strong>of</strong>tware system $1,000<br />

SNRLabs Richardson Handset-laptop convergence s<strong>of</strong>tware $750<br />

Varaha Systems Dallas uMobility s<strong>of</strong>tware fixed-mobile convergence solution $1,500<br />

Veros Systems College Station Asset management s<strong>of</strong>tware solutions $1,500<br />

The University <strong>of</strong> <strong>Texas</strong><br />

at San Antonio (UTSA)<br />

San Antonio Recruitment <strong>of</strong> Dr. Ravi Sandhu as founding director <strong>of</strong> UTSA’s<br />

Institute for Cyber Security Research (ICSR)<br />

TOTAL<br />

$3,690<br />

$33,640<br />

25


Appendix 2: Selected Industry Resources<br />

Entertainment S<strong>of</strong>tware Association (ESA) at http://www.<strong>the</strong>esa.com/<br />

A national industry association for computer and video game publishing. The website <strong>of</strong>fers industry facts, economic<br />

data, and pr<strong>of</strong>iles <strong>of</strong> top states in <strong>the</strong> industry including <strong>Texas</strong>.<br />

Federal Cyber Service: Scholarship for Service (SFS) at www.sfs.opm.gov/<br />

SFS is a unique program designed to increase and streng<strong>the</strong>n <strong>the</strong> cadre <strong>of</strong> federal information assurance pr<strong>of</strong>essionals<br />

that protect <strong>the</strong> government's critical information infrastructure. This program provides scholarships that fully<br />

fund <strong>the</strong> typical costs that students incur while attending an approved institution <strong>of</strong> higher learning. The scholarships<br />

are funded through grants awarded by <strong>the</strong> National Science Foundation.<br />

SocialMedia.org at www.socialmedia.org/<br />

A national high technology-focused trade association for social media. The website <strong>of</strong>fers some newsletters, a<br />

blog, and information on virtual events.<br />

TechAmerica Foundation at www.techamerica.org<br />

This national tech industry trade association publishes <strong>the</strong> annual Cyberstates: The Definitive State-by State Analysis<br />

<strong>of</strong> <strong>the</strong> U.S. High-Tech Industry report, which includes a <strong>Texas</strong> pr<strong>of</strong>ile, and much more.<br />

<strong>Texas</strong> Film Commission (TFC) at www.governor.state.tx.us/film/<br />

TFC is a <strong>Texas</strong> <strong>Office</strong> <strong>of</strong> <strong>the</strong> <strong>Governor</strong> division that supports <strong>the</strong> state’s media industries. The website <strong>of</strong>fers information<br />

on TFC incentives, job hotlines, and more.<br />

<strong>Texas</strong> Emerging <strong>Technology</strong> Fund (TETF) at www.emergingtechfund.com<br />

The <strong>Texas</strong> <strong>Office</strong> <strong>of</strong> <strong>the</strong> <strong>Governor</strong>’s TETF program website area provides TETF awards information, program contacts,<br />

news, and more.<br />

<strong>Texas</strong> Game at texasgame.com/<br />

This website <strong>of</strong>fers fast facts and links to <strong>Texas</strong> video game industry resources.<br />

<strong>Texas</strong> Industry Pr<strong>of</strong>iles website at www.texasindustrypr<strong>of</strong>iles.com<br />

This <strong>Texas</strong> Workforce Commission website contains <strong>the</strong> 2005 <strong>Texas</strong> industry cluster reports, including <strong>Information</strong><br />

and Computer <strong>Technology</strong>, Regional Location Quotients data, <strong>the</strong> Clusters GIS Mapping tool, and much<br />

more.<br />

26


<strong>Office</strong> <strong>of</strong> <strong>the</strong> <strong>Governor</strong><br />

Economic Development and Tourism<br />

PO Box 12428, Austin, TX 78711<br />

512-936-0101<br />

www.<strong>Texas</strong>WideOpenForBusiness.com

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