Korea Monthly Activity Report - the California Tourism Industry Website

• Event Overview: After browsing “Cool Girls Exploring Hot California,” choose a
puzzle piece which represents something you
would like to do in California, and use it to
complete the puzzle board. The puzzle pieces
focus on key attractions and activities in the
story.
• Event Period: Dec 21, 2011 ~ Jan 20, 2012
• Target: 20s ~ 30s office ladies
• Total Number of Entries: 2,956
VC Korea launched another consumer
event on CA Road to celebrate winning the
Web Award. By leveraging the viral nature
of Twitter messages and Facebook
comments, this online event is proving
successful.
• Event Title: Leave your message for VC
Korea’s Web Award celebration
• Event Period: January 13 to February 12
• Event Page: http://www.mycalifornia.co.kr/event/event_list.asp
• Target: General visitors
• Web Award Overview: VC Korea won Web Award Korea
2012 in the “Travel & Tourism” category for the third
consecutive year for “California Road.” VC Korea was
selected from more than 600 websites by companies such
as KB Bank, LG, Coke Cola, Hyundai Motor Company,
Samsung Card, Starbucks and Samsung Electronics. The
winners of Web Award Korea were selected by web
experts from a wide variety of companies and industries
based on design, copywriting, innovation, content,
interactivity, navigation, and use of technology. All of the
results are available to public online. The Web Award
competition has become the premier award event for web
developers and markets nationwide.
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