Korea Monthly Activity Report - the California Tourism Industry Website
Korea Monthly Activity Report - the California Tourism Industry Website
Korea Monthly Activity Report - the California Tourism Industry Website
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
agents such as Segero Tour, Han-Kyul Tour, BT&I, and Lotte Tour, who had previously<br />
expressed interest, to give updated information on <strong>the</strong> Pow Wow.<br />
All America Tour: All America Tour is a receptive tour operator based in Los Angles<br />
which handles all group tours generated from Asiana Airlines’ consortium package(s).<br />
Currently, <strong>the</strong> two key receptive tour operators, Samho Tour and Aju Tour, are only<br />
interested in promoting “US West Tour Pac” and are not developing new <strong>California</strong> tour<br />
packages. VC <strong>Korea</strong> will help All America Tour to create more attractive <strong>California</strong> tour<br />
packages by offering marketing funds.<br />
A-2. <strong>California</strong> Mobile Advertisement with Segero Tour<br />
• Mobile Ads: Advertisements in more than 15<br />
mobile media channels. Mobile apps used included<br />
apps of magazines such as Cine 21(a famous movie<br />
magazine) and Nylon, and related cuisine apps. Ads<br />
were also placed on <strong>the</strong> mobile websites of online<br />
media such as Chosun Ilbo and Jongang Ilbo.<br />
• Advertisement Period: January 16 ~ February 15<br />
• Target: 20s ~ 30s smartphone (iOS and Android) &<br />
tablet pc users (mainly iPad users)<br />
• Expected ROI<br />
Impressions:10,000,000<br />
Expected Clicks : 80,000<br />
Expected CTR: 0.80%<br />
As <strong>Korea</strong> is one of <strong>the</strong> world’s most vibrant markets<br />
for telecommunication, <strong>the</strong> number of <strong>Korea</strong>n<br />
smartphone users broke 20 million mark at <strong>the</strong> end of<br />
2011. To maximize on opportunities in <strong>the</strong> booming<br />
area of mobile communications, VC <strong>Korea</strong> kicked off<br />
a mobile ad campaign in partnership with Segero<br />
Tour to showcase its <strong>California</strong> tour products via <strong>the</strong><br />
mobile channels of various media. The 15 most<br />
popular media, including Chosun Daily News, Nylon<br />
and Cine 21, were employed to display a <strong>California</strong><br />
banner ad, which links to Segero Tour’s <strong>California</strong><br />
tour packages and a call to action.<br />
6
Change language