Korea Monthly Activity Report - the California Tourism Industry Website
Korea Monthly Activity Report - the California Tourism Industry Website
Korea Monthly Activity Report - the California Tourism Industry Website
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2010. The total number of <strong>Korea</strong>n outbound travelers from January to December was<br />
12,693,703, up 1.63% from <strong>the</strong> same period in 2010.<br />
According to <strong>the</strong> Office of Travel & <strong>Tourism</strong> <strong>Industry</strong> (OTTI), <strong>the</strong> number of <strong>Korea</strong>n<br />
visitors to <strong>the</strong> U.S. in October was 89,544, a decrease of 1.7% compared to <strong>the</strong> same month<br />
in 2010. The total number of <strong>Korea</strong>n visitors to <strong>the</strong> U.S. from January to October reached<br />
966,632, an increase of 3.5% compared to <strong>the</strong> same period in 2010.<br />
B. Competitive Environment<br />
According to Hana Tour, <strong>the</strong> largest wholesaler in <strong>Korea</strong>, Phuket ranked <strong>the</strong> highest in<br />
terms of market share for <strong>the</strong> honeymoon market, representing 23.9% of all honeymoon<br />
tour reservations made through Hana Tour during 2011. Philippines (16.4%) ranked<br />
second and Hawai‘i (7.4%) ranked third. Hawai‘i however ranked first among long-haul<br />
destinations. Reasons why Phuket is most popular are 1) variety of accommodation, and 2)<br />
affordable honeymoon packages.<br />
Hong Kong <strong>Tourism</strong> Board conducted New Year’s reception on January 17 where <strong>the</strong>y<br />
celebrated receiving one million <strong>Korea</strong>n visitors to Hong Kong in 2011 and announced a<br />
new tourism slogan, ‘Asia World City’. HKTB will also hold a destination workshop at <strong>the</strong><br />
end of January and a MICE FAM trip in February.<br />
Switzerland <strong>Tourism</strong> held <strong>the</strong>ir reception on January 17, and announced <strong>the</strong>y’re going to<br />
launch a mobile application soon that offers extensive destination contents. Approximately<br />
130,000 <strong>Korea</strong>ns visited Switzerland in 2011, and Jungfrau, Zürich, Luzern, Geneva are<br />
popular cities among <strong>Korea</strong>ns.<br />
E-Land Group, a <strong>Korea</strong>n firm, acquired two major reso..rts in Saipan. They signed a deal<br />
to acquire Pacific Islands Club Saipan and Palms Resort Saipan. E-Land Group is not only<br />
one of <strong>the</strong> biggest fashion and retail firms in <strong>Korea</strong>, but it also has major business interests<br />
in hotels, condominiums, and construction.<br />
C. Consumer Trends<br />
SERI (Samsung Economic Research Institute) announced some major trends in 2012.<br />
1. Distress in <strong>the</strong> <strong>Korea</strong>n economy and sluggish domestic demand<br />
2. North <strong>Korea</strong> after Kim Jong Il: Instability still remains<br />
3. Changes in political landscape ahead of presidential & general election<br />
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