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CEO Report It’s been scarcely 10
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for “True Californians,” Best U
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California economy to slowly improv
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Visit California Is Coming To You!
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California Travel and Tourism Commi
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VI. Nominating Committee a. Open Di
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2012 Winter Board Meeting Minutes C
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OTHER REPORTS KATHY TURNER (ENTERPR
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California Travel and Tourism Commi
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2012 Marketing Advisory Committee C
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additional research to help rural r
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Public Affairs February to April 20
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Visit California’s “Why Travel
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Visit California global staff discu
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INDUSTRY RELATIONS Visit California
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Southern California; and Amy Blasch
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Visit California Industry Outreach
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Domestic Brand Advertising Californ
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Through this expanded marketing par
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2011-12 Custom Marketing Group (CMG
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Interactive & Web Visit California
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Another feature are milestones. Pos
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Visit California Mobile Platform On
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• Trip Journal, with social media
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Web Visitation March through May 20
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Samsung Galaxy Tab 1,048 4.16 3:01
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Objectives & Reach • Develop a ma
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Rural Marketing Program Ongoing Pro
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Ratings “Out There” Benchmark D
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Global Optimization: Market Allocat
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turned to the recognized leader in
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Communications Communications promo
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Brides, Christian Science Monitor,
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Domestic Media Relations Outreach F
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Travel Trade Domestically, Visit Ca
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Program Contact Leona Reed Senior D
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California Welcome Center Program P
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United Kingdom The U.K. is Californ
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Two bursts of activity on the Londo
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California Classics - Screenings Se
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Partners: Air New Zealand continued
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Travel Marketing Awards March 22, 2
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U.K. Broadcast Focus (PR) January -
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• To raise awareness of a variety
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- Page 106 and 107: Results & Accomplishments Full resu
- Page 108 and 109: Online • Home page panel • Comp
- Page 110 and 111: PGA and Destination Golf - Californ
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- Page 116 and 117: Reach: social media sharing Increas
- Page 118 and 119: Publicity on TV • Sekai Fushigi H
- Page 120 and 121: South Korea With an estimated 412,0
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- Page 124: In early March, a CJ TV homeshoppin
- Page 127 and 128: ITB Berlin March 7-11 Program Descr
- Page 129 and 130: Lufthansa Ambient Media Campaign Ma
- Page 131 and 132: small format invited passengers to
- Page 133 and 134: Eurest ‘California Cuisine’ Can
- Page 135 and 136: Program Contact Leona Reed Senior D
- Page 137 and 138: Access All Areas - Campaign Update
- Page 139 and 140: o In Show segment (6 Segments total
- Page 141 and 142: PR Update January - March 2012 Prog
- Page 143 and 144: Target Audience The target audience
- Page 145 and 146: FAMOUS! magazine, Facebook fans: 21
- Page 147 and 148: Culinary California Campaign - Rese
- Page 149 and 150: o 39 percent said the campaign chan
- Page 151 and 152: Canada Media Relations January thro
- Page 153: Mexico Mexico is a leading player i
- Page 157 and 158: China Ready - Receptive Training Ma
- Page 159 and 160: • Provide networking opportunitie
- Page 161 and 162: California/Air France Training Day
- Page 163 and 164: International Marketing Director, E
- Page 165 and 166: Tourism Assessment Program Program
- Page 168 and 169: Program Description OPERATIONS The
- Page 170 and 171: PERIODIC BUDGET DISCUSSION & ANALYS
- Page 172 and 173: CALIFORNIA TOURISM BUDGET REPORT FI
- Page 174 and 175: CALIFORNIA TOURISM BUDGET REPORT FI
- Page 176 and 177: Accountant’s Compilation Report a
- Page 178 and 179: To the Board of Commissioners Visit
- Page 180 and 181: VISIT CALIFORNIA STATEMENTS OF ACTI
- Page 182 and 183: SUPPLEMENTARY SCHEDULES
- Page 184 and 185: VISIT CALIFORNIA SCHEDULE 1 - SCHED
- Page 186 and 187: VISIT CALIFORNIA SCHEDULE 2 - SCHED
- Page 188 and 189: VISIT CALIFORNIA SCHEDULE 3 - COMPA
- Page 190 and 191: VISIT CALIFORNIA SCHEDULE 4 - SCHED
- Page 192 and 193: VISIT CALIFORNIA SCHEDULE 4 - SCHED
- Page 194 and 195: Table of Contents Section Page # 1.
- Page 196 and 197: 1.6 Contact Information for Travel
- Page 198 and 199: 7.0 Payment Methods 7.1 Corporate C
- Page 200 and 201: meals, car rentals, rail travel, co
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10.11 Hotel Frequent Guest Programs
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approved in writing. If an employee
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16.6 Entertaining Customers Enterta
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20.0 Extended Stay/Temporary Assign
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CA San Diego CA San Luis Obispo CA
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IL O'Fallon / Fairview Heights / Co
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MS Starkville MT Big Sky / West Yel
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OR Lincoln City OR Portland OR Seas
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WA Anacortes / Coupeville / Oak Har
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DENMARK Odense FINLAND Helsinki FRA
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Visit California - Travel & Expense
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Tier 3 Domestic International DC Di
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Name: Address: Purpose/ Location of
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VISIT CALIFORNIA Board Roster Chair
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VISIT CALIFORNIA Board Roster Board
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VISIT CALIFORNIA Executive Committe
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VISIT CALIFORNIA Executive Committe
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VISIT CALIFORNIA Domestic Marketing
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VISIT CALIFORNIA Domestic Marketing
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VISIT CALIFORNIA International Advi
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VISIT CALIFORNIA Marketing Committe
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VISIT CALIFORNIA Marketing Committe
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VISIT CALIFORNIA Nominating Committ
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VISIT CALIFORNIA Rural Symposium Me
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VISIT CALIFORNIA Welcome Center Sym
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VISIT CALIFORNIA Visit California S
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VISIT CALIFORNIA Visit California S
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VISIT CALIFORNIA California Divisio