Binder - the California Tourism Industry Website

for “True Californians,” Best Use of Affinity Marketing for “TW Steel, the
California Collection,” and Most Innovative Marketing for the “California
Classics” film campaign.
Connections
In addition to our promotional campaigns, we are using social media, the web
and traditional media to connect potential travelers with California content
and to engage them with all things California.
• The ongoing “California Milestone Moments” contest urges Facebook
fans to upload photos of their personal California Milestone moments.
• The number of unique visitors on visitcalifornia.com rose nearly 28
percent between April 1, 2011, and March 31, 2012. The number of
visitors who used mobile devices to access our website tripled in that
time!
• Visit California introduced a new online media center –
media.visitcalifornia.com – that provides dynamic, searchable content
designed for global media needs and maximizes industry content
submissions.
• Visit California-sponsored media events in Los Angeles on March 6 and
New York on March 27 allowed California travel and tourism partners to
connect with influential media members.
It’s been a whirlwind two months since our last board meeting, and we look
ahead to a full schedule of opportunities to promote California.
The eight-stage Amgen Tour of California – a 10-day post card for the Golden
State – begins Sunday in Santa Rosa. World-class cyclists will race through
California’s spectacular scenery and 13 unique host cities and towns before a
winner is crowned May 20 at L.A. LIVE in Los Angeles.
The whole world will be watching and, once again, California will not
disappoint.
Caroline Beteta