Binder - the California Tourism Industry Website

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VISIT CALIFORNIA Rural Symposium Members Nanci Sikes Executive Director Tuolumne County Visitors Bureau Tony Smithers Executive Director Humboldt County Convention and Visitors Bureau Jennifer Talt Lundin Marketing Manager Ventura Port District John Urdi Executive Director Mammoth Lakes Tourism Bob Warren General Manager Shasta Cascade Wonderland Association Karen Whitaker Director of Tourism Shasta Cascade Wonderland Association Scott White CEO/President Palm Springs Desert Resorts Convention & Visitors Authority Brian Wright Director of Marketing DNC Parks & Resorts At Yosemite, Inc. Gillian Zucker President Auto Club Speedway Visit California Staff Lynn Carpenter Vice President of Marketing Visit California Daniel Mishell Director of Research Visit California Traci Ward Director of Domestic Marketing Visit California Last Updated: May 01, 2012 X:\CustomReports\Committees\CommitteeRoster.rpt Page 2 of 2
VISIT CALIFORNIA Welcome Center Symposium Co-Chairs Karen Baker Development Associate California Welcome Center - Merced Term End: 10/31/2012 Leslee Gaul Members Director of Tourism California Welcome Center - Visit Oceanside Term End: 10/31/2012 Wayne Austin President & Chief Executive Officer San Bernardino Convention & Visitors Bureau Brenda Bishop Executive Director Arcata Chamber of Commerce Suzen Brasile Executive Director Pismo Beach Conference & Visitors Bureau Brad Calkins Executive Director Santa Rosa Convention & Visitors Bureau Kelly Carson Executive Director Basin Wide Foundation Desert Regional Tourism Agency - CA Welcome Center Sara Copping Executive Director Buena Park Convention & Visitors Bureau Jodi Cumming Manager, Tourism Development Pier 39 Jan C. Decker Executive Director California Welcome Center - Auburn Craig Kaufman Chief Executive Officer Salinas Valley Tourism and Visitors Bureau Anne LeClair President & CEO San Mateo County/Silicon Valley Convention & Visitors Bureau Last Updated: April 12, 2012 X:\CustomReports\Committees\CommitteeRoster.rpt Page 1 of 2
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CEO Report It’s been scarcely 10
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for “True Californians,” Best U
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California economy to slowly improv
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Visit California Is Coming To You!
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California Travel and Tourism Commi
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VI. Nominating Committee a. Open Di
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2012 Winter Board Meeting Minutes C
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OTHER REPORTS KATHY TURNER (ENTERPR
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California Travel and Tourism Commi
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2012 Marketing Advisory Committee C
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additional research to help rural r
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Public Affairs February to April 20
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Visit California’s “Why Travel
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Visit California global staff discu
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INDUSTRY RELATIONS Visit California
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Southern California; and Amy Blasch
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Visit California Industry Outreach
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Domestic Brand Advertising Californ
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Through this expanded marketing par
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2011-12 Custom Marketing Group (CMG
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Interactive & Web Visit California
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Another feature are milestones. Pos
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Visit California Mobile Platform On
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• Trip Journal, with social media
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Web Visitation March through May 20
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Samsung Galaxy Tab 1,048 4.16 3:01
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Objectives & Reach • Develop a ma
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Rural Marketing Program Ongoing Pro
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Ratings “Out There” Benchmark D
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Global Optimization: Market Allocat
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turned to the recognized leader in
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Communications Communications promo
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Brides, Christian Science Monitor,
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Domestic Media Relations Outreach F
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Travel Trade Domestically, Visit Ca
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Program Contact Leona Reed Senior D
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California Welcome Center Program P
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United Kingdom The U.K. is Californ
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Two bursts of activity on the Londo
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California Classics - Screenings Se
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Partners: Air New Zealand continued
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Travel Marketing Awards March 22, 2
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U.K. Broadcast Focus (PR) January -
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• To raise awareness of a variety
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• Dealchecker, 800,000 • Consul
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Results & Accomplishments Full resu
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Online • Home page panel • Comp
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PGA and Destination Golf - Californ
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Japan It is estimated that Californ
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• Phase 2: Teaser site o The teas
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Reach: social media sharing Increas
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Publicity on TV • Sekai Fushigi H
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South Korea With an estimated 412,0
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• Introduction of Napa Valley win
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In early March, a CJ TV homeshoppin
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ITB Berlin March 7-11 Program Descr
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Lufthansa Ambient Media Campaign Ma
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small format invited passengers to
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Eurest ‘California Cuisine’ Can
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Program Contact Leona Reed Senior D
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Access All Areas - Campaign Update
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o In Show segment (6 Segments total
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PR Update January - March 2012 Prog
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Target Audience The target audience
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FAMOUS! magazine, Facebook fans: 21
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Culinary California Campaign - Rese
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o 39 percent said the campaign chan
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Canada Media Relations January thro
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Mexico Mexico is a leading player i
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Celebrity Spokesperson Jackie Braca
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China Ready - Receptive Training Ma
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• Provide networking opportunitie
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California/Air France Training Day
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International Marketing Director, E
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Tourism Assessment Program Program
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Program Description OPERATIONS The
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PERIODIC BUDGET DISCUSSION & ANALYS
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CALIFORNIA TOURISM BUDGET REPORT FI
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CALIFORNIA TOURISM BUDGET REPORT FI
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Accountant’s Compilation Report a
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To the Board of Commissioners Visit
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VISIT CALIFORNIA STATEMENTS OF ACTI
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SUPPLEMENTARY SCHEDULES
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VISIT CALIFORNIA SCHEDULE 1 - SCHED
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VISIT CALIFORNIA SCHEDULE 3 - COMPA
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Table of Contents Section Page # 1.
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1.6 Contact Information for Travel
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7.0 Payment Methods 7.1 Corporate C
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meals, car rentals, rail travel, co
Page 202 and 203: 9.10 Denied Boarding Compensation A
Page 204 and 205: 10.11 Hotel Frequent Guest Programs
Page 206 and 207: approved in writing. If an employee
Page 208 and 209: 16.6 Entertaining Customers Enterta
Page 210 and 211: 20.0 Extended Stay/Temporary Assign
Page 212 and 213: CA San Diego CA San Luis Obispo CA
Page 214 and 215: IL O'Fallon / Fairview Heights / Co
Page 216 and 217: MS Starkville MT Big Sky / West Yel
Page 218 and 219: OR Lincoln City OR Portland OR Seas
Page 220 and 221: WA Anacortes / Coupeville / Oak Har
Page 222 and 223: DENMARK Odense FINLAND Helsinki FRA
Page 224 and 225: Visit California - Travel & Expense
Page 226 and 227: Tier 3 Domestic International DC Di
Page 228: Name: Address: Purpose/ Location of
Page 232 and 233: VISIT CALIFORNIA Board Roster Chair
Page 234 and 235: VISIT CALIFORNIA Board Roster Board
Page 236 and 237: VISIT CALIFORNIA Executive Committe
Page 238 and 239: VISIT CALIFORNIA Executive Committe
Page 240 and 241: VISIT CALIFORNIA Domestic Marketing
Page 242 and 243: VISIT CALIFORNIA Domestic Marketing
Page 244 and 245: VISIT CALIFORNIA International Advi
Page 246 and 247: VISIT CALIFORNIA Marketing Committe
Page 248 and 249: VISIT CALIFORNIA Marketing Committe
Page 250 and 251: VISIT CALIFORNIA Nominating Committ
Page 254 and 255: VISIT CALIFORNIA Welcome Center Sym
Page 256 and 257: VISIT CALIFORNIA Visit California S
Page 258 and 259: VISIT CALIFORNIA Visit California S
Page 260 and 261: VISIT CALIFORNIA California Divisio
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Binder - the California Tourism Industry Website

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