2-Final_Bass_PVH_Approved_Release_15.04.11 ... - Tommy Hilfiger

TOMMY HILFIGER FOR G.H. BASS & CO.
Tommy Hilfiger to launch limited edition footwear collection in
collaboration with G.H. Bass & Co.: ‘Originals with a twist’.
AMSTERDAM, THE NETHERLANDS (May, 2011) – The Tommy Hilfiger Group, which
is wholly owned by Phillips-Van Heusen Corporation [NYSE: PVH], is pleased to announce the
launch of a limited edition footwear collection in collaboration with PVH’s classic American
brand G.H. Bass & Co. The collection will be centered around America’s most iconic preppy
shoe, the “Weejuns” penny loafer, which has been a timeless classic since 1936. The “Weejuns”
penny loafer by Tommy Hilfiger for G.H. Bass & Co. will bring together two of America’s
quintessential brands for the first time.
“It’s a great privilege to partner with G.H. Bass & Co. on this special footwear collection,” said
Tommy Hilfiger. “Bass is a true American institution. For more than 125 years they have been
renowned for their outstanding craftsmanship and the quality of their products. Nothing says
preppy, classic American like Bass “Weejuns” penny loafers and I am thrilled to be able to give
this iconic item of preppy wardrobes an updated Tommy Hilfiger twist.”
The footwear collection offers a full range in both men’s and women’s styles with a surprising
but subtle Tommy Hilfiger twist. Men have the choice of “Weejuns” loafers in pony skin, full
suede, and polished leather in pop colors or traditional wool plaid. Womens’ styles include a
high heeled “Weejuns” loafer and the classic mens’ flat loafer reinterpreted for women in pony
skin and polished leather, featuring details such as intricate needlepoint on the toe and contrast
stitching. Colors are classic prep, including burgundy, bottle green and navy with grey wool plaid
featuring highlights of royal blue that add an unexpected touch.
Window displays in exclusive concept stores throughout Europe and the United States will
debut in June 2011, marking the launch of the collection. Pre-launch displays inspired by vintage
shoemaker shops will showcase “Weejuns” against a back wall mosaic composed of pennies in
Tommy Hilfiger signature red, white and blue. The collection will also be available in select
Tommy Hilfiger stores beginning October 2011. “See a penny pick it up, all day long you’ll have
good luck”: customers purchasing “Weejuns” will be able to choose from pennies in three
different colors to place in their shoes, instantly personalizing the loafers, which are then
presented to them in one of two custom designed Tommy Hilfiger/Bass shoe bags.
George Henry Bass founded G.H. Bass & Co. when he became the owner of small shoe
manufacturer E.P. Packard & Co in 1879. Originally a tanner, Bass took his expertise from
working with leather and applied his knowledge to the shoe making business. G.H. Bass & Co.
quickly became known for quality leather, outstanding craftsmanship and, perhaps most
importantly, listening to their customers. Bass shoes have been the footwear of choice for
generations of loggers due to their versatility, durability and warmth. G.H. Bass & Co introduced
what would be their most famous moccasin in 1936: the “Weejuns” penny loafer was an instant
hit with the sophisticated leisure set. Now, 75 years later, they are every bit as popular and
stylish as they were then due to their timeless craftsmanship.

About the Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger and Hilfiger Denim, the
Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus
is designing and marketing high-quality menswear, womenswear, children’s apparel and denim
collections. Through select licensees, the Group offers complementary lifestyle products such
as accessories, fragrances and home furnishings. Merchandise under the Tommy Hilfiger brands
is available to consumers worldwide through an extensive network of Tommy Hilfiger retail
stores, leading specialty and department stores and other select retailers and retail channels. For
additional information about the Tommy Hilfiger Group, please visit www.tommy.com.
About Phillips-Van Heusen Corporation
Phillips-Van Heusen Corporation, one of the world’s largest apparel companies, owns and
markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest
shirt and neckwear company. It markets a variety of goods under its own brands: Van Heusen,
Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co. Its licensed brands
include Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael
Kors, Sean John, Chaps, Trump, JOE Joseph Abboud, DKNY and Timberland. For additional
information about Phillips-Van Heusen Corporation, please visit www.pvh.com.
For further information:
# # #
Abdel El Hamri
Sr. Director of European Marketing and Communications
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5701
abdel.elhamri@tommy.com
Kimberley Witcomb
Director of European Communications
Tommy Hilfiger Europe B.V.
Tel: +31 (0) 20 589 5714
Kimberley.witcomb@tommy.com