Provence Press Kit - Maison de la France

Provence-Alpes-Côte dossier de presse 2011 d’Azur 

Provence-Alpes-Côte d’Azur tourist board 

Press office: presse@crt-paca.fr 

Tel. : +33 (0)4 91 56 47 38 

www.pressetourismepaca.fr 

Press file 2012

Press Release 



Tel. : +33 (0)4 91 56 47 38 


Provence-Alpes-Côte d’Azur 

Top 10 

Provence-Alpes-Côte d’Azur is a region blessed by the gods, packed with a wealth 

of natural riches and heritage attractions that visitors can enjoy discovering around 

every corner! 

The Mediterranean Sea, synonymous with sunshine, sweet fragrances and time-old culture 

is omnipresent in the region and comes in every shape, form and mood: wild in Camargue, 

authentic in the “Calanques” fjords, untouched on the islands of Lérins, Port Cros and 

Porquerolles, trendy in the Côte d’Azur’s coastal resorts, or a hub of port activity in the 

main towns! Even the inland countryside bathes in this Mediterranean culture that makes our 

destination so special and seduces every visitor. 

This Top Ten is our selection of “must do” sights to help you experience our region to the full! 

We are happy to share them with you, so you can go on to create your own story in Provence- 

Alpes-Côte d’Azur. We look forward to meeting you! 

What better way to start your trip than with a tour of our emblematic towns, each with its own, 

totally unique personality... 

Marseille – France’s oldest town - is a lively, cosmopolitan and typically Mediterranean city. 

From the Old Port to the heart of the city, and the ancient Panier quarter to the magnificent 

Corniche coast road, Marseille offers all the right ingredients for a colourful travel experience! 

Neighbouring Aix-en-Provence, lined with charming, Renaissance mansion houses, is 

completely different. This is a great place for casual strolling in the footsteps of Cézanne, who 

was born in the town and gleaned his inspiration from it. 

The Roman city of Arles has a fiery spirit all of its own, largely inspired by nearby Camargue! 

Its Roman heritage is absolutely remarkable. Formerly referred to as “Little Rome”, Arles has 

inspired such illustrious artists as Van Gogh, Picasso and Gauguin! Today, its international 

photo festival welcomes the world’s top photographers. 

Marseille, Aix and Arles form the Marseille-Provence city network awarded the title of 

“European Capital of Culture 2013”. 

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Tel. : +33 (0)4 91 56 47 38 



Top 10 

Avignon – the City of the Popes – is instilled with the genteel lifestyle of Provence. Its Popes’ 

Palace is the venue for the famous Avignon Theatre Festival held every year! 

A meeting place for the international jet set in summer, Saint-Tropez’s bathes in the quiet 

atmosphere of a little fishing port outside peak season, offering delightful little shaded squares, 

typical boules games, lively café terraces and picturesque sandy beaches! 

Just a few kilometres away from the hustle and bustle of Saint-Tropez lie the luscious vineyards 

producing the wines of Provence and - of course – our famous rosé wines, perfect served 

chilled in the shade of a pretty bower! A little further North towards Vaucluse you will come 

to the Côtes du Rhône (red and white wines) and Châteauneuf du Pape wine growing areas. 

You can best discover these wonderful wines and stunning landscapes by touring the local 

vineyards and cooperative wine cellars. 

Among other unforgettable sights while you’re visiting Vaucluse area are the vast meadows 

of blue lavender flowering from June to August in the Southern Alps and Alps! 

The Vaucluse is renowned for its authenticity, tranquillity, gorgeous scenery and rich heritage. 

The ochre quarries of Roussillon, magnificent village of Gordes and Mont Ventoux are just 

some of the unforgettable sights you will find here. Peter Mayle brought this area of Provence 

to fame with his best-selling books! 

The Luberon Regional Nature Reserve is committed to preserving the gifts of nature, so that 

everyone can continue to enjoy them to the full. 

The Verdon is a protected area too, home to the world-famed Verdon Grand Canyon. This 

geological phenomenon, characterized by its turquoise waters and surprisingly deep cliffs is 

not to be missed. You can best experience the Canyon by exploring it on foot or in a kayak! 

Last but not least, Provence is home to no less than 6 major mountain passes brought to 

fame by the Tour de France champions! The Galibier, Lautaret, Vars, Allos, Bonnette and 

Cayolle passes are just a few wheel turns away! 

So it is our pleasure to invite you to experience the magical encounters, history, culinary 

pleasures, sporting challenges and many other wonders the Provence-Alpes-Côte d’Azur 

region has to offer! 

3

Sommaire 



Tel. : +33 (0)4 91 56 47 38 



Top 10 

1- Marseille, the pulsating heart of the Med 5 

2- Aix en Provence: in the Footsteps of Cézanne 8 

3- Astonishing Arles 11 

4- Avignon, the city of the Popes 14 

5- Sizzling Saint-Tropez ! 17 

6- The Wines of Provence! 19 

7- Along the Lavander Route 

8- From Mont-Ventoux to the Luberon... 

22 

Pure Provence! 25 

9- The Verdon Grand Canyon... Simply stunning! 28 

10- The mythical mountain passes 

of the Tour de France 31 

Provence Alpes-Côte d’Azur press contacts: 

Susanne Zürn-Seiller: s.zurn-seiller@crt-paca.fr +33 (0)4 91 56 47 13 - +33 (0)6 72 31 55 56 

Valérie Toche: v.toche@crt-paca.fr +33 (0)4 91 56 47 35 - +33 (0)6 08 37 32 50 

Marine Féré: m.fere@crt-paca.fr +33 (0)4 91 56 47 38 - +33 (0)6 72 31 68 65 

Rabiha Benaïssa: r.benaissa@crt-paca.fr +33 (0)4 91 56 47 32 - +33 (0)6 09 08 96 00 

4

Marseille, the pulsating heart of the Med 



Tel. : +33 (0)4 91 56 47 38 


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“The deafening Canebière, the blue harbour, the white boats, the lacy ropes and rigging...” 

wrote the famous author Colette about Marseille. 

This cosmopolitan Mediterranean 

metropolis cultivates contrast; from 

the hyperactive city centre to the 

old-fashioned charm of the old 

quarters, the cheers rising from the 

Vélodrome stadium to the soft, warm 

beaches, from the futuristic Euromed 

site to the countrified Pastré area, and 

much, much more, it is a city that never 

ceases to astonish travellers! 

France’s oldest city is famed for its Old 

Port (Vieux Port), set right in the heart of 

Marseille. Fishermen still gather here every 

morning to peddle their day’s catch to the 

locals against a backdrop of colourful boats 

and sunshine! 

The port is also a favourite meeting place 

for lovers of Pastis - the not-to-be-missed 

local aniseed drink - and punters jostle for 

shoulder room at the «Bar de la Marine» 

where Pagnol’s wonderful trilogy was shot. 

The little Ferryboat that runs from this part 

of the port takes you over the way to the 

Town Hall and Panier quarter. With its narrow 

lanes, washing strung between buildings 

and colourful little squares, this ancient 

quarter is still filled with the popular 

atmosphere of the 19th century. Stop off at 

the Vieille Charité museum while you’re here - 

a masterpiece of Baroque architecture 

topped with a curious dome... 

You can relive the city’s history just by 

looking at its architecture while you stroll: 

the Greco-Roman port, medieval Saint- 

Victor’s Abbey, Town Hall built by Pierre 

Puget, Rue de la République with its 

typically elegant Hausmannian style, the 

«Radiant City» created by Le Corbusier 

(locally nicknamed «the madman’s city»!), or 

the CMA CGM tower designed by architect 

Zaha-Hadid. 



Tel. : +33 (0)4 91 56 47 38 


No traveller can leave Marseille without 

visiting its guardian angel - the «Vierge de 

la Garde» basilica – which stands over the 

city at a height of 160 m. The magnificent 

360° view from the terrace is definitely one 

of the best ways to admire the city, the 

Frioul islands, and distant Garlaban hills. 

This Romano-Byzantine construction is 

topped with a magnificent golden statue of 

the Virgin Mary, locally known as “La Bonne 

Mère” or “Good Mother”. The interior harbours 

numerous ex-votos and a beautiful mosaic. 

This remains a popular place of worship for 

people from all walks of life and all religions, 

come to ask for the Saint’s protection - even 

for the Olympique de Marseille football team! 

You will love touring the Corniche coast 

road, running from the city centre to the 

Prado beaches, Pointe-Rouge and wild 

fjords with their turquoise waters, located a 

few kilometres further on. You can also take 

a boat to visit the Château d’If: the fortress 

built under the reign of François I, brought to 

fame by Alexandre Dumas and his romantic 

Count of Monte Cristo. Alternatively, you 

can hop on a motor boat or typical old 

«Pointu» fishing boat to visit the fjords and 

islands, or do some snorkelling… 

www.visite-des-calanques.com 

and 

www.croisieres-marseille-calanques.com 

And to finish on a gastronomic note, 

Marseille’s famous “Bouillabaisse” - a local 

speciality with Mediterranean rock fish cooked 

in saffron, served with a spicy fish soup - is 

a definite must! 

Shopping time! 

- The famous “Savon de Marseille” soap, 

made with olive oil, is natural and gentle on 

the skin. You can visit the “Savonnerie de la 

Licorne” to discover traditional soap-making 

methods step by step! 

www.savon-de-marseille-licorne.com 

- “Santons” are clay characters traditionally 

used to decorate nativity scenes in 

Provence. The “Marcel Carbonel” studio 

and museum introduces visitors to Santonmaking 

techniques and exhibits a delightful 

collection of characters dating from the 

18th century to current day. 

www.santonsmarcelcarbonel.com 

- “Navettes” are dry biscuits scented with 

orange flower water. They are traditionally 

purchased to celebrate Candlemas from 

the “Four des Navettes”- the city’s oldest 

bakery – perched for the last two centuries 

on the heights of Saint Victor. 

- After your visit to Marseille, no aperitif 

will be complete without a “Pastis”! The 

“Maison du Pastis” on the port sells many 

different makes of this aniseed-scented 

drink. You can also enjoy tasting on site 

to master the art of the local “apéro”, to 

be enjoyed outside in the sunshine or on 

a shaded terrace as the mood takes you... 

www.lamaisondupastis.com 

NOTE THIS DOWN 

IN YOUR DIARY: 

Marseille will be “the place to be” 

in 2013! Elected European Capital 

of Culture 2013, the Marseille- 

Provence area brings together 

several towns including 

Aix-en-Provence, Arles, Aubagne, 

Martigues and Salon-de-Provence. 

Throughout 2013, the area will be 

hosting numerous international-level 

cultural events including major 

exhibitions, concerts, street art, etc. 

You can check out the programme at 

www.mp2013.fr 

6



A few ideas 

for sleeping and eating: 

- “Le Petit Nice” five-star Relais & Châteaux 

hotel. Seemingly suspended between sea 

and sky, this neo-Greek establishment 

serves extraordinary Mediterranean cuisine 

revisited by its Michelin three-star rated 

Chef. 

www.petitnice-passedat.com 

- The “Sofitel Vieux-Port” five-star hotel 

offers stunning views over the port and 

features a spa and gastronomic restaurant. 

www.accordhotel.com 

- The “New Hôtel of Marseille” four-star 

hotel. This chic and stylish establishment 

offers fuss-free, contemporary rooms 

overlooking the Pharo gardens, Bay of 

Marseille and Old Port. Locals rush here on 

Sundays for brunch! 

www.new-hotel.com 

- The “Masillia” is a four-star hotel set 

facing the sea, just a short hop from the 

Prado and Pointe-Rouge. In addition to its 

9-hole golf course, the hotel features a wellbeing 

centre with spa, pool, jacuzzi, sauna 

and steam room. 

www.marseille.concorde-hotels.fr 

- The “Pullman Marseille Palm Beach” 

is a smart, contemporary four-star hotel 

with a private beach offering breathtaking 

views over the Med. It is reputed for its 

cocktails, served out on the terrace. 

www.accorhotels.com 

www.passedat.fr 

- “La Casa Honoré” is an ancient printing 

firm located just a step away from the Old 

Port and Saint Victor’s abbey. Its 4 rooms 

are tastefully decorated and overlook the 

inner courtyard and pool. 

www.casahonore.com 



Tel. : +33 (0)4 91 56 47 38 


- The Music Hotel is an all-new, three-star 

deluxe boutique hotel, featuring a lounge-bar 

open every day from 7 a.m. to 2 a.m. The 

hotel also houses a professional recording 

studio and photo/video studio for visiting 

artists. Other attractions include temporary 

exhibitions, private concerts, DJ evenings 

and a valet service. 

www.music-hotel.fr 

- Located right in the city centre, the 

“Pension Edelweiss” offers 4 cosy rooms, 

individually decorated with a clever blend of 

antiques and bric-à-brac from the Thirties, 

Fifties, Sixties and Seventies. 

www.pension-edelweiss.fr 

- Two other Michelin-rated restaurants: 

“Une Table au Sud” for its inventive 

Mediterranean cuisine 

www.unetableausud.com 

and “L’Epuisette”, located in the Vallon 

des Auffres – an ancient little fisherman’s 

village just next to the centre of Marseille 

www.l-epuisette.com 

- You can also enjoy an insight into the 

secrets of Bouillabaisse-making! Hosted 

every Thursday by the famous “Miramar” 

restaurant, this delightful experience 

includes a visit to the fish market on the Old 

Port and cookery class, all in the company 

of the Chef. 

www.bouillabaisse.com 

- “La Boîte à Sardines” is fishmonger-comeseafood 

restaurant with just a few tables, 

where you can savour a different “dish of 

the day” every day. The cuisine is original, 

and the fish and shellfish are fresh out of 

the sea. The delicatessen counters sells 

“poutargue” (dried mullet roe), “melet” 

(puréed fish conserve), fish soup and 

vintage tinned sardines. 

www.laboiteasardine.com 

- “Le MinaKouk” offers a great blend of 

Mediterranean mixed with Maghreb, and 

tradition mixed with novelty. Don’t miss the 

little, fresh hand-made cakes! 

www.minakouk.com 

- The terrace of the “Grand Bar des 

Goudes” offers pretty views over the little 

Port des Goudes. The cuisine is traditional 

southern-style, and topped with the friendly 

atmosphere of this little fishing harbour, at 

the gateway to the “calanques” fjords. 

www.grandbardesgoudes.com 

- “Chez Madie les Galinettes” prides in 

upholding the ancient traditions of Marseille - 

and loves introducing visitors from all over 

the world to some of the best culinary 

treats the city has to offer! Located on the 

quayside of the emblematic Old Port, this 

restaurant welcomes strollers keen to cool 

down under the arcades while admiring 

the golden sunlight on “Notre Dame de la 

Garde” basilica. The menu is resolutely 

Provencal, with specialities including clams 

in thyme, aïoli and bouillabaisse. 

www.chezmadie.idhii.net 

- “La Cantine de Marseille”, located on 

the magnificent Cours d’Estienne d’Orves, 

specialises in typical Mediterranean 

cuisine, served in a casual, vintage-style 

atmosphere out on the sunny terrace or in 

the cool dining room. 

www.la-cantine-de-marseille.com 

Find out more at: 

www.prestigetourismepaca.fr 

www.tourismepaca.fr 

www.marseille-tourisme.com 

7

Aix-en-Provence 

in the Footsteps of Cézanne 



Tel. : +33 (0)4 91 56 47 38 


8


Aix-en-Provence, in the Footsteps of Cézanne 

“Ensembles are more important than isolated masterpieces, because they play a part in 

people’s daily lives. Aix is an ensemble”. Fernand Pouillon 

The historic capital of Provence, 

Aix-en-Provence was nicknamed 

“Little Versailles” in the 18th century in 

recognition of its majestic architecture. 

Today’s town has lost none of its 

former glory and invites modern-day 

travellers on a genuine voyage back 

in time. Around every corner and on 

every square, you will still find traces of 

the Roman era, Good King René or the 

Count of Mirabeau! 

Starting out from Place de la Rotonde 

and its magnificent fountain, head up 

the Cours Mirabeau main thoroughfare, 

lined with beautiful 17th and 18th-century 

mansion houses. The walk is interspersed 

with three fountains, including the famous 

mossy fountain whose water reaches 

temperatures of up to 34°C! Here, raise 

your eyes to admire the balcony of the 

“Hôtel d’Espagnet”, held up by the giant 

“Atlantes” figures sculpted by Pierre Puget. 

Take time off to enjoy a drink and watch 

the world go by on the terrace of “Les 

Deux Garçons” café, before walking up to 

the top of the road, where the Good King 

René proudly awaits visitors perched on his 

fountain, a bunch of grapes in hand! 

The little Passage Agard leads to the 

Palais de Justice (tribunal), bordered by 

Renaissance houses. You can enjoy a 

spot of window shopping in the little lanes 

around the tribunal before coming to the 

Hôtel de Ville (town hall): a monumental 

Baroque construction topped with a 

magnificent clock tower, now one of the 

town’s landmarks. 



Tel. : +33 (0)4 91 56 47 38 


Just a few steps away lies Saint Sauveur 

cathedral, built from the 5th century 

onwards. The cathedral stands opposite 

the former Law School where Paul Cézanne 

studied! 

If you fancy a spot of rest and relaxation, 

the “Termes Sextius” Roman baths, now 

converted into a spa complex, are situated 

just next door. 

www.thermes-sextius.com 

Before heading up to the heights of Aix 

to visit the Cézanne studio, don’t miss a 

stop-off in the Mazarin quarter, home to 

the magnificent “Musée Granet” and its 

Cézanne room, exhibiting 9 paintings by the 

artist. This museum regularly hosts major 

exhibitions, with up-and-coming events 

including an international exhibition in the 

framework of the “Marseille European 

Capital of Culture 2013” celebrations. 

Cézanne lovers will be delighted to discover 

the artist’s home and various places of stay 

by following the copper rivets stamped 

with a “C” marking out the “In Cézanne’s 

Footsteps” walking itinerary! 

www.cezanne-en-provence.com 

NOTE THIS DOWN IN YOUR DIARY: 

July 5th – 27th, 2012, “Festival 

International d’Art Lyrique” Opera 

Festival. July 20th - August 19th, 

2012 “Festival International de 

Piano de la Roque d’Antheron” 

Piano Festival 


- Calissons: these delicious almond paste 

candies wrapped in rice paper are one of 

Aix’s top specialities and were formerly 

distributed to the faithful during major 

religious celebrations. 

www.leonard-parli.com 

- Chocolats de Puyricard, fine chocolates 

reputed for their original taste and high-quality 

ingredients. 

www.puyricard.fr 

- Olive oil. Aix has been the “olive capital” 

since the 18th century and its olive oil has 

now been awarded an AOC label. 

www.huile-olive-aix-en-provence.com 

- Coteaux d’Aix en Provence AOC wines. 

These excellent wines, combining several 

grape varieties, may be tangy and suitable 

for drinking young, or full-bodied and ideal 

for long ageing. The fruity rosés are best 

enjoyed chilled! 

www.vinsdeprovence.com 

- The not-to-be-missed markets of Aix. 

Selling flowers, vegetables, clothes, or 

bric-à-brac, you can enjoy strolling the 

town’s markets every day of the week! 

9


Aix-en-Provence, in the Footsteps of Cézanne 



- “Château de la Pioline” is a 16thcentury 

château (now a listed monument), 

entirely refurbished in 2012, and located 

just a few minutes from the centre of Aix. 

www.chateaudelapioline.com 

- Dating back to the 18th century, “Villa 

Gallici” is a five-star hotel simply 

brimming with charm, situated just a few 

minutes from the town’s old quarter. 

www.villagallici.com 

- The four-star “Hôtel Cézanne” is a 

deluxe, casual, urban-style boutique hotel 

located in Aix’s historic and cultural quarter. 

cezanne.hotelaix.com 

- The three-star “Hotel Escale Oceania”, 

located just on the outskirts of Aix, is home 

to the popular “Escale in Aix” lounge-bar. 

www.oceaniahotels.com/hotel-escaleoceania-aix-en-provence 

- “Hotel le Pigonnet” is a ravishing little 

five-star hotel, situated just a stone’s 

throw from the town centre. This elegant 

bastide combines 18th-century refinement 

with delicate contemporary Provencal style. 

www.hotelpigonnet.com 

- The two-star “Hotel Royal Mirabeau” 

is set at the edge of an 18-hole golf course, 

facing Sainte Victoire mountain. 

www.hotelroyalmirabeau.com 



Tel. : +33 (0)4 91 56 47 38 


- “L’Epicerie” is a charming guest house 

located in the heart of the old town. This 

novel establishment continues to evoke the 

grocer’s shop originally sited here until the 

early Sixties. 

www.unechambreenville.eu 

- “Le 28 à Aix” is a prestigious, 17thcentury 

mansion house, featuring a tea 

room-come-boutique, art gallery and 

interior design studio. 

www.28-a-aix.com 

- “La Maison d’Aix”, located in the chic 

and history-packed Mazarin quarter, 

features temptingly-named rooms such as 

the Love Suite and Secret Spa! 

www.lamaisondaix.com 

- “Le Clos de la Violette” is a Michelin 

one-star rated establishment. Talented chef 

Jean Marc Banzo revisits ancient classics 

with his inimitable verve, originality and 

modern touch. 

www.closdelaviolette.fr 

- “Le Poivre d’Ane” serves excellent 

Provencal fare in a refreshing and colourful 

decor, topped with an excellent choice of 

wines. 

www.restaurantlepoivredane.com 

- “Le Mille Feuille” serves top-rate seasonal 

cuisine including, of course, the house 

emblem – the famous mille feuille cake! 

+33 (0)4 42 96 55 17 

- “Les cuisines du Sud” is a gorgeous 

bastide staging stages cookery classes with 

authentic 18th and 19th-century recipes! 

The class includes a tour of the estate. 

Mr. Héracle 

+33 (0)4 42 61 87 47 

- Master chef classes at a bastide in Aix… 

“La Villa des Chefs” hosts cookery 

and oenology classes in a truly exclusive 

setting. Participants prepare – and savour – 

a gastronomic meal accompanied by fine 

wines in the company of one of the region’s 

top chefs! 

www.lavilladeschefs.com 




www.aixenprovencetourism.com 

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Tel. : +33 (0)4 91 56 47 38 


Astonishing Arles 

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Tel. : +33 (0)4 91 56 47 38 




Van Gogh wrote to his brother Theo telling him he would like to see artists meet up in Arles, 

and decided to set up a studio there. 

That very special quality of light that 

inspired him is still just as stunning 

today! It casts a spell on visitors... and 

on the impressive architectural remains 

left here by successive generations of 

Celts, Romans and modern-day men. 

The city referred to by the Romans as 

“Little Rome” offers travellers a voyage 

back in time. More than just a city, its 

astonishing blend of cultures lend it a 

spirit all of its own! 

To get the best out of your visit, take a 

walk on Boulevard des Lices, lined with 

veteran plane trees and café terraces. 

Then head up to the summer garden (jardin 

d’été) and Porte de Laure gate into the 

Roman quarter. Here, you will come to 

the majestic and recently-restored Roman 

amphitheatre, locally called the Arena, 

where bullfights are held at Easter and in 

early September. Just next door lies the 

Roman theatre built in 1 BC, where you can 

still admire the two magnificent columns 

comprising the remains of the stage wall. 

This history-packed venue is also the stage 

for numerous shows in summer! Just a 

short walk away, down the lanes lined with 

mansion houses, you will come to the Place 

du Forum, where labourers gathered to hire 

out their services every morning in Roman 

times. Van Gogh brought this site to fame in 

his painting “Café Terrace at Night”. 

The legendary “Hôtel Nord Pinus”, 

with its two Corinthian columns from the 

temple of Zeus, has welcomed a plethora 

of celebrities in its time, including Picasso. 

This is a great place to stop off for a drink 

and to lap up the atmosphere. Just next 

door is the city hall. Go through the foyer 

to admire the virtually-flat vault built by the 

craftsmen and artisans of the “Compagnons 

du Tour de France” guild. The carved door 

of Saint-Trophine church opens to reveal a 

sober Romanesque nave, offering a striking 

contrast to the Gothic choir stall mouldings 

and 4th-century sarcophagi. This is also 

the departure point for the Saint James of 

Compostela pilgrimage route. 

The next stop-off is the “Alyscamps” 

or “Champs Elysée”, reputedly one of 

the western world’s most prestigious 

mausoleums up to Gallo-Roman times. 

The long line of sarcophagi, mostly Greek 

style, leads up to Saint-Honorat church, 

which stands guard over the mausoleum. 

Stop off at the “Grande Halle” to admire 

the modern architecture of these ancient 

workshops, now a cultural centre and soon 

to develop into a genuine multimedia hub. 

To get a better insight into Arles in Roman 

times, head off to the “Musée Arles 

Antique”, now exhibiting the famous bust 

of Caesar unearthed in the Rhône river. 

The “Réattu” art museum, housed inside 

the former Commandery of the Order of 

Malta, features a beautiful art collection, 

including an entire room dedicated to 

Picasso, who fell in love with the museum 

and donated many drawings to it. The 

colours and dress-style of Arles have also 

much inspired the famous fashion designer 

Christian Lacroix, who was born here. 


- If you want to adopt the stylish “Gardian” 

cowboy look, you can buy up typical boots, 

hats, trousers and velvet jackets at various 

shops in Arles. 

- Good-quality Provencal fabrics from 

Souleiado 

www.souleiado.com 

and Les Olivades 

www.lesolivades.fr 

- Books from the famous Arles publishing 

house “Actes Sud”, which has published 

Nina Berberova, Paul Auster and Stieg 

Larson in France 

www.actes-sud.fr 

- Camargue rice, “fleur de sel” or Arles 

saucisson from Villa Natura, or from the 

beautiful food market (one of the region’s 

largest) held every Saturday morning 

throughout the main streets and squares 

of Arles. 


The Easter Feria running from April 

6th - 9th. “Rencontres d’Arles”, 

photo festival in July and August 

(the equivalent of the Cannes film 

festival for photography!). 

“Les Suds à Arles” world music 

festival, last 2 weeks of July. 

12



- The five-star “Hôtel Particulier” is a 

charming little hotel, whose traditional allure 

and infinite beauty is jealously guarded by 

its owners 

www.hotel-particulier.com 

- The “Hôtel Nord Pinus”. “The Hôtel 

Nord-Pinus plays a part in the memory of 

all Arlesians... For me, as a child, it was a 

temple of holiday making, society life and, 

above all else, bullfighting. Like an initiatory 

journey...” Christian Lacroix. 

www.nord-pinus.com 

- The four-star “Jules César”, a 

Carmelite convent in the 17th century, is 

now a character-packed hotel. 

www.hotel-julescesar.fr 

- The four-star “Le Mas de la Chapelle” 

is an ancient priory and former property of 

the Order of Malta: a semi-religious military 

community founded in the Middle Ages to 

transport and ensure the safety of pilgrims 

travelling to the Holy Land. 

www.masdelachapelle.fr 

- The two-star “Hôtel de l’Amphithéâtre” 

is a delightful 17th-century house located in 

the heart of the city’s historic quarter, near 

the Arena and Roman Theatre. 

www.hotelamphitheatre.fr 



Tel. : +33 (0)4 91 56 47 38 




- “Le Mas des Peints” is a five-star 

establishment set on a vast, natural estate, 

in the heart of wild and secret Camargue. 

This elegant, 17th-century family property 

offers a subtle compromise between the 

cosy atmosphere of a guest house and the 

pleasures of a deluxe “hôtel de charme”, 

plus excellent, authentic cuisine. 

www.masdepeint.com 

- “La Galerie Huit” is a B&B-come-art 

gallery situated inside a magnificent 

mansion house just a stone’s throw from 

the Arena. 

www.galeriehuit.com 

- Awarded two stars in the Michelin Guide 

and 5 “chef’s hats” in the Gault & Millau 

for his restaurant “L’Atelier”, Jean-Luc 

Rabanel is also Michelin’s first star-rated 

organic chef. Offering a whole new angle 

on the world of vegetables and plants, 

Rabanel’s organic creations are simply food 

for fantasy. If you fancy a light meal, opt for 

his “A Côté” bistro just next door. 

www.rabanel.com 

- “Le Boatel” is an ancient barge now 

converted into a charming hotel-restaurant. 

It is moored on the peaceful canal. 

www.leboatel.com 

- “Le Cilantro” (one Michelin star) offers 

a perfect blend of Mediterranean culinary 

traditions combined with a taste of other 

climes. 

www.restaurantcilantro.com 

- “La Chassagnette”, run by top Chef 

Armand Arnal, serves organic cuisine 

concocted using fresh produce from the 

kitchen garden (one Michelin star) 

www.chassagnette.fr 

Just next door: 

- The four-star “Abbaye Sainte Croix” 

is an ancient, 12th-century Romanesque 

abbey set right out in the countryside. The 

dining area offers panoramic views over 

lavender and rosemary... 

www.hotels-provence.com 

- “Château des Alpilles” is a five-star 

hotel set in magnificent wooded grounds 

near Saint-Rémy-de-Provence. This vast, 

19th-century mansion house has welcomed 

such illustrious guests as Chateaubriand 

and Lamartine. 

www.chateaudesalpilles.com 

- “Le Vallon de Valrugues” is a charming 

and prestigious five-star hotel-spa boasting 

a Michelin star-rated restaurant. It is located 

just a stone’s throw from the long-distance 

footpaths and Van Gogh itinerary, spanning 

the sites painted by the artist during his stay 

in Saint-Rémy-de-Provence. 

www.vallondevalrugues.com 




www.arlestourisme.com 

13

Avignon, the City of the Popes 



Tel. : +33 (0)4 91 56 47 38 


14



Tel. : +33 (0)4 91 56 47 38 




“Arriving in Avignon in a fine autumn sunset is an admirable thing. Autumn, sunset and 

Avignon form three harmonies.” These are the words used by Victor Hugo to describe 

the city to his wife. 

Avignon is famed throughout the globe 

for its “Pont Bénezet” bridge, which 

inspired the nursery rhyme we all sang 

as children! But also for its impressive 

Popes’ Palace, spanning no less than 

37 acres. 

Start your tour at the Palace, built in two 

parts: the “Palais Vieux” built by Pope 

Benedict XII in 1334 and the “Palais Neuf” 

built by Pope Clement VI in 1342. On 

entering the building, you will come to 

the Honour Courtyard - the prestigious 

stage for the Avignon theatre festival. The 

tour unveils the Pope’s chamber, Great 

Audience hall and Great Chapel. Before 

leaving the Palace, take time out to visit the 

Bottle Room, where you can enjoy tasting 

some excellent Châteauneuf-du-Pape and 

Côtes du Rhône wines. 

Next, you can take the Popes’ stone 

promenade leading to Place de la Mirande; 

this is a great way to appreciate the 

Palace’s monumental size. Next stop is 

the “Rocher de Doms”: a delightful garden 

planted with various Mediterranean plants 

offering views over the Rhône river, Bénezet 

bridge and Villeneuve-lez-Avignon. On your 

way back down to the Palace Square and 

Place de l’Horloge square, you will cross 

the beautiful 17th-century facade of the 

“Hôtel des Monnaies”. 

Every summer at festival time, Place de 

l’Horloge is transformed into a genuine 

street theatre, packed with troupes from 

the world over! 

Surprises await you around every corner 

of the old quarter, such as the “Hôtel de 

Sade”, “Couvent des Célestins”, “Rue des 

Teinturiers”, Grey Penitents’ chapel and 

house of Good King René. 

Head on to “Les Halles” covered market, 

where you can pick up some great local 

produce! 

Then exit from the old quarter and walk 

along the 14th-century ramparts to 

the famous “Pont d’Avignon”, or “Pont 

Bénézet”, built, as legend tells, by a young 

shepherd of the same name. Don’t forget 

to sing the nursery rhyme while you’re here! 


the Avignon Theatre Festival and 

“Off” festival throughout July. 

This 3-week mega event features 

the very best of today’s theatre 

productions! The “Off” festival 

showcases over 900 up-andcoming 

troupes, and always has 

some great surprises in store! 


- Sun-drenched fruit and vegetables, 

truffles, olive oil and the very best of 

Provencal gastronomic fare at the “Halles 

d’Avignon”. 

www.avignon-leshalles.com 

- Wine, but not just any old wine: Côtes 

du Rhône and Châteauneuf du Pape at 

producer prices at the Popes’ Palace 

Bottle Room. 

www.avignon-bouteillerie.com 

- Chocolate workshops and tasting every 

Saturday afternoon at “Aline Gehant 

Chocolatier” 

http://agchocolatier.e-monsite.com 

- Tapenade, aubergine caviar and tons of 

other local goodies at “Délice du Luberon” 

15



- “Hôtel La Mirande” is a five-star palace 

boasting an inimitable lifestyle and history. 

Dating back 700 years, and set at the foot 

of the world’s largest Gothic construction, 

this hotel is a genuine living monument. The 

17th-century frontage unveils magnificent 

rooms with painted woodwork and 

ancient parquet flooring, plus a prestigious 

gastronomic restaurant rated with one 

Michelin star. The hotel hosts cookery 

classes and concerts throughout the year. 

The cuisine is organic and gastronomic 

and you can also opt for the novel “Table 

d’hôtes” meals cooked over a wood fire 

and served in the 19th-century kitchen table 

in the company of the Chefs! 

www.la-mirande.fr 

- The five-star “Hôtel d’Europe”, located 

in the city centre, was built in 1580 by the 

Marquis of Graveson. Victor Hugo and 

Charles Dickens stayed here in the 19th 

century. It was ranked among the world’s 

100 most beautiful hotels by “Travel & 

Leisure” magazine in 2007. 

www.heurope.com 

- The four-star “Cloître Saint Louis” 

is a 16th-century monument located in a 

cloister in Avignon city centre. 

www.cloitre-saint-louis.com 

-The “Auberge de Cassagne & Spa” 

is a five-star auberge built in 1850 on the 

outskirts of Avignon, tucked away in an 

oasis of luxuriant gardens and gushing 

fountains. Chef Philippe Bouche - a former 

student of Paul Bocuse - is a genuine 

culinary magician, who loves playing with 

the colours and flavours of his homeland 

Provence. 

www.aubergedecassagne.com 



Tel. : +33 (0)4 91 56 47 38 




- The “Chambre d’hôte Le Limas” is 

an ancient, 18th-century mansion house 

bathed in a contemporary ambience, set in 

quiet surroundings and featuring a terrace 

overlooking the Popes’ Palace. 

www.le-limas-avignon.com 

- The “Maison d’hôtes Lumani” is a 

delightful Provencal guest house set in 

a high-walled green garden in Avignon’s 

historic quarter, featuring an attractive, arty 

decor. 

www.avignon-lumani.com 

- The “Restaurant Christian Etienne” 

is situated just next door to the Popes’ 

Palace. This French Master Cook, awarded 

one star in the Michelin guide, breathes new 

life into traditional local dishes. 

www.christian-etienne.fr 

- The “Restaurant le Diapason” is run 

by Chef Erwan Houssin who opened the 

establishment in 2009 at his country home 

on the outskirts of Avignon along with his 

wife, a pastry cook from Carcassonne. He 

won his first star in 2011. 

www.lediapason-restaurant.com 

- “Concept Chef” are cookery classes for 

adults and children held at “Les Halles” and 

the “Bistro du Cabestan”. 

www.conceptchef.com 

A few excursion ideas: 

- Boat trips on the Rhône river to admire 

the exceptional city views. “Bateaux 

Promenades d’Avignon” runs a variety 

of excursions, from mini-cruises to dinnershows 

and dinner-dances. 

www.mireo.net 

- “L’Epicurium” is a living fruit and 

vegetable museum featuring a fun and 

informative interactive space. This museum 

– the only one of its kind in Europe – includes 

a fruit and vegetable discovery itinerary, 

including an orchard, greenhouse, kitchen 

garden, exhibits and various seasonal 

events including culinary and gardening 

workshops. 

www.epicurium.fr 




www.provenceguide.com 

www.avignon-tourisme.com 

16



Tel. : +33 (0)4 91 56 47 38 


Sizzling Saint-Tropez! 

17



Tel. : +33 (0)4 91 56 47 38 



Sizzling Saint-Tropez! 

“Saint-Tropez, situated at the entrance to the lovely gulf, formerly called Gulf of Grimaud, is the 

capital of this little Saracen kingdom, of which nearly every village, built on the summit of a peak 

in order to secure it from attack, is still full of Moorish houses with arcades, narrow windows, 

wherein tall palm trees have grown up and are now higher than the roofs.” G. Maupassant 

This was how G. Maupassant described, 

way back in 1887, this little fishing 

village hoisted to fame by Signac, 

Matisse and Colette. Picasso, inspired 

by the magic of the site, painted 

“L’Odalisque” here and Françoise 

Sagan and Brigitte Bardot turned it 

into the meeting place of the stars! Not 

forgetting the actor Louis de Funès and 

his “Gendarme de Saint-Tropez” – the film 

that won worldwide acclaim! 

But Saint-Tropez has so much more to offer 

than the usual clichés: an incredible quality 

of light, a unique bay and a charming village 

brimming with treasures just longing to be 

discovered! 

At sunrise, when the waters in the bay are 

still and quiet, the harbour offers a delightful 

show of colourful frontages and pretty 

café terraces. This is the perfect time for 

savouring a coffee at “Sénéquier” in the 

footsteps of Errol Flynn and Eluard, while 

admiring the little boats and large yachts 

moored at the quayside. 

As you stroll around the old town, guided 

by the bell tower standing proudly over the 

rooftops, you will come to Notre-Dame de 

l’Assomption church. This Italian Baroquestyle 

church harbours the bust of Saint 

Tropez! 

These charming, winding lanes will lead you 

on to Place des Lices, where you can sit 

down at the “Café des Arts” to enjoy one of 

the memorable boules games forming part 

of everyday life in the village. And not only 

the locals play - celebrities love joining in too! 

Don’t miss a visit to the “Musée de 

l’Annonciade” museum to understand how 

Saint-Tropez rose to fame from the 19th 

century onwards. It was actually Signac 

- the leader of the Pointillist movement - 

who fell in love with the site, attracting the 

era’s most talented artists in his wake. The 

museum is also home to works by Matisse, 

Braque and Maillol. 

If you want to enjoy the very best views over 

the bay, you’ll need to take a little exercise 

and climb all the way up to the early 17thcentury 

Citadel overlooking the town and 

sea! At the foot of the Citadel lies a moving 

naval cemetery, caressed by the waves... 

Saint-Tropez’s natural beauties can best 

be explored by walking down from “Tour 

du Portalet”, then heading along the sea 

front to the mythical Pampelonne beach, via 

Canebiers bay and the famous Madrague, 

still home to Brigitte Bardot. 

Saint-Tropez is of course world-renowned 

for its exceptional night life. Visitors looking 

to rub shoulders with jet setters and stars 

should head to the “VIP Room” 

www.viproom.fr 

and “Les Caves du Roys” 

www.lescavesduroy.com open ‘til dawn 


- The genuine “sandales tropéziennes” 

strappy leather sandals made on the 

harbour from the 1920’s onwards. 

You can even have them made to measure at 

www.rondini.fr 

- “Fantaisie d’Exception”: don’t miss a 

visit to this internationally-acclaimed GAS 

jeweller, who opened his first boutique in 

Saint-Tropez in 1971 

www.gasbijoux.com 

The “tarte tropézienne”: a light sponge 

cake perfumed with orange flower water 

and filled with confectioner’s custard – 

simply delicious! 


“Les Voiles de Saint-Tropez” 

Taking place from September 29th 

to October 7th. over 300 Sailboats 

will be getting together in Saint- 

Tropez for this festive sporting event. 



- “Château de la Messardière” is a 

five-star establishment and one of Saint- 

Tropez’s largest hotels, with amenities 

including a spa, art gallery, 25-acre grounds 

and Michelin one-star restaurant, for an 

out-of-this-world travel experience! 

www.messardiere.com 

- The five-star “Hôtel de Paris” has 

now had a total facelift to offer guests an 

exceptional welcome. The hotel will be reopening 

in late spring 2012 

www.hoteldeparis-sainttropez.com 

- The “Villa Belrose” is a five-star hotel 

set between blue sea and skies on the hills 

of Gassin. Bordered by 2-acre grounds, it 

offers panoramic views over the Bay of 

St-Tropez, plus a Michelin one-star restaurant. 

www.villabelrose.com 

- The five-star “Hôtel Byblos” offers all the 

charm of a little Mediterranean village in the 

heart of Saint-Tropez 

www.byblos.com 

- Boasting two Michelin stars, the “Vague 

d’Or” restaurant is set inside “La Pinède” - a 

five-star hotel and member of the “Leading 

Hotels of the World”. 

18



Tel. : +33 (0)4 91 56 47 38 


The Wines of Provence! 

19



Tel. : +33 (0)4 91 56 47 38 




As the Provencal proverb says “A day without wine is a day without sunshine!” 

Provence has been a wine-growing 

land from time immemorial. It was 

the Greeks that first planted vines in 

southern Gaul in the 5th century BC. 

Today, the generous soil of the South 

produces red, white and rosé wines. 

The Vaucluse area is the homeland of the 

Côtes du Rhône wines and their prestigious, 

vigorous and full-bodied reds such as 

Gigondas, Vaqueyras and Rasteauvins. 

This is also the growing ground for the 

Châteauneuf-du-Pape wines, elected best 

wines of the world, with their powerful 

and firm reds and supple, ample whites! 

The sweet Châteauneuf wines, such 

as Beaume-de-Venise, are the perfect 

accompaniment to foie gras and biscuits. 

Take time to explore the exceptional 

Côtes du Rhône wine growing area! From 

Gigondas, topped with ancient ruins, 

you can reach the superb “Dentelles de 

Montmirail” cliffs with their lacy silhouette. 

Don’t miss a stop-off in Séguret, one of 

France’s most beautiful villages perched 

on a hillside, and Vacqueyras standing 

on a rocky outcrop. Next stop is Orange 

with its Roman theatre, then Rasteau and 

Cairanne. Climb up to the top of the village 

to contemplate the vines stretching as far 

as the eye can see... Vaison-la-Romaine, 

with its Roman ruins and numerous talented 

young producers is another must. On 

your way, you will come across a host of 

cooperative wine cellars and chateaux 

offering a warm welcome and – of course - 

wine tasting!! 

But Provence is especially famed for its 

Côtes de Provence wines and, in particular, 

its rosé wines, best drunk chilled in summer 

under a pretty bower... Ideal for sharing with 

friends, these friendly and fuss-free wines 

also accompany gastronomic, casual and 

world cuisine to perfection. 

Provence’s rosé wines are synonymous 

with simplicity and sincere, spontaneous 

pleasure. They represent a new and more 

casual approach to appreciating wine. 

You will get the opportunity to taste a 

host of different rosés during your travels 

in the Bouches-du-Rhône and Var areas - 

this itinerary is simply bursting with great 

surprises! 

From the foot of Sainte-Victoire mountain 

so dear to Cézanne, you can head on 

to Rousset through the landscapes 

portrayed by the artist. From the little port 

of Cassis, surrounded by cliffs, climb up 

to the vineyards overlooking the coastal 

fjords known as the “calanques”. Another 

port awaits you a few kilometres further 

on: Bandol, with its lively atmosphere and 

world-acclaimed rosé wines. Set on a rocky 

spur, the charming village of La Cadière 

d’Azur just down the road offers stunning 

panoramic views over the vines. 

Next, you will carry on to the mythical port 

of Saint-Tropez via the vine-filled area we 

call Provence Verte. If you have time, stop 

off at the all-organic village of Correns to 

sample the local organic wines! 

Last but not least, if you want to get a 

different angle of the region, numerous 

service providers offer fun and novel wine 

discovery tours, ranging from electric bike 

itineraries to guided walks. You can also 

opt for a “pairing food and wine” class, or 

simply enjoy staying at a Château – there 

are plenty of ways to get to know France’s 

oldest vineyards! 


for wine-related activities: 

- The “Balma Vénitia” wine cellar in 

Beaume-de-Venise hosts fun introductions 

to food and wine pairing led by a top chef. 

Tucked away between the Dentelles de 

Montmirail cliffs and Mont Ventoux, the 

Caveau Balma Vénitia is set in gorgeous, 

countrified surroundings at the entrance to 

the village of Beaume-de-Venise. 

www.dolium-restaurant.com 

- Vineyard tours at “Terra Ventoux”. 

Terra Ventoux in Villes-sur-Auzon has come 

up with a whole new way of discovering the 

AOC Ventoux terroir! Their new-generation, 

electrically-assisted bicycles allow you 

to wing your way uphill and down dale 

between cherry orchards and vineyards 

with ease - with a luring glass of wine and 

snack on the horizon! You can also opt for 

a horse and carriage ride in the heart of 

these ochre landscapes, followed by goat’s 

cheese and wine tasting. Or you may prefer 

the Aper’Truffes: featuring black winter 

truffles or white summer truffles, this friendly 

“Truffle Aperitif” is hosted by a local truffle 

grower keen to share his growing secrets 

and introduce visitors to the delights of 

truffle and wine tasting... 

www.terraventoux.com 

- The “Bouteillerie du Palais des Papes” 

(Popes’ Palace Bottle Room) sells an 

excellent choice of smooth Côtes-du-Rhône 

wines at producer prices. The Bottle Room 

is housed in an ancient artillery room at the 

rear of the Popes’ Palace in Avignon - the 

capital of the Côtes du Rhône wine-growing 

area. 

www.avignon-bouteillerie.com 

20

- The beautiful, new-look Château 

Beaulieu... The Beaulieu vineyards have 

been thriving for the last 2,000 years, 

hidden away in the crater of Provence’s 

only volcano. This is one of the biggest 

Coteaux d’Aix-en-Provence vineyards. The 

revamped Villa Beaulieu will be opening its 

doors in April 2012, with all rooms and suites 

offering exceptional views over the property 

transformed by the architect Lafourcade. 

Treats include walks in the exceptional 54acre 

ancient grounds, discovery tours of 

the vineyard, surrounding Mediterranean 

vegetation and, naturally, the volcano. And 

of course, you can also enjoy classes on 

Château wine appreciation. 

www.chateaubeaulieu.fr 

- Provencal cookery and wine-tasting 

classes at the “Hostellerie Bérard & 

Spa” in La Cadière d’Azur. The Hostellerie 

Bérard has been a traditional stop-off for 

visitors to the Bandol area for many years. 

Today, people come here from all over the 

world to take part in their wine appreciation 

classes and the inimitable cookery classes 

led by star-rated Chef René Bérard, before 

enjoying a spot of relaxation at the spa... 

www.hotel-berard.com 

- The four-star “Dolce Fregate” in 

Saint-Cyr-Sur-Mer is a Resort combining 

all the charms of a Bandol vineyard and 

one of Europe’s finest 18-hole golf courses, 

offering stunning views over the vines and 

Mediterranean Sea. 

www.dolce-fregate-hotel.fr 

- “L’Ile des Arts” on Bendor island, 

facing the seaside resort of Bandol, 

belongs to the family of the visionary 

entrepreneur and art-lover Paul Ricard 

(famed for his pastis!). The island is home to 

his “Musée des Vins et des Spiritueux” 

wine and spirits museum, exhibiting 

bottles, labels and restaurant menus from 

throughout the world. You can enjoy 

staying at the “Hôtel Delos”, designed by 

the master of the island! 

www.bendor.com 



Tel. : +33 (0)4 91 56 47 38 




- Tailored wine tourism itineraries by 

Provence Wine Tours, including cellar 

tours, walks in the vines, meeting with 

wine growers and fine wine tasting in the 

Aix, Cassis and Bandol areas. You can 

also enjoy tasting local specialities such as 

liqueurs, “calisson” candies, olive oil and 

tapenade. 

www.provencewinetours.com 

- Bandol has been producing fine wines 

forever... So it is no coincidence if this was 

one of France’s very first Appellations, 

created in 1941. It is also one of the only 

terroirs to have its own exclusive grape 

variety - Mourvèdre. Here are our favourite 

vineyards: 

- Château Pibarnon and the Domaines Ott 

wines (the Ott family possess 3 prestigious 

vineyards: “Château de Selle”, “Clos Mireille” 

and “Château Romassan”). These wines are 

served at world’s finest restaurants. Spanning 

the Bandol and Côtes de Provence terroirs, 

these are absolute musts on your tour. 

www.pibarnon.com 

www.domaines-ott.com 

- “Château de Berne”. Set in 200 acres 

of dry garrigue, vineyards and 

olive groves, this Relais & Châteaux 

establishment in the Var inland countryside 

hosts various wine tourism activities around 

its excellent Côtes de Provence wines. 

www.chateauberne.com 

- “Château Saint-Martin”. Run by the 

same family since 1740, this authentic 

vineyard-come-B&B is located in Taradeau, 

30 kilometres from the coast. 

www.chateaudesaintmartin.com 

- “Château Sainte Roseline”. This 

ancient abbey has now been ranked as 

an exceptional site in recognition of its 

remarkable chapel painted by Marc Chagall, 

prestigious wines and delightful “Château 

des Demoiselles” guest house. Spanning 

740 acres of green grounds including over 

500 acres of forests, the Château is located 

in the Var inland countryside, ½ hours from 

Saint-Tropez and Cannes. 

www.sainte-roseline.com/demoiselles 

- The “Maison des Vins des Côtes de 

Provence” in Les Arcs-sur-Argens. This 

wine institute, run by an association of wine 

growers, hosts wine tasting sessions led by 

professional sommeliers and also features 

a wine shop selling 800 Côtes de Provence 

wines at producer prices, an Oenology 

Centre and excellent restaurant serving 

local cuisine. 

www.caveaucp.fr 


- Provence simply abounds with 

wonderful experiences for wine-lovers, 

from little family-run vineyards to 

prestigious Châteaux, character-filled B&Bs 

in the vines, ancient cooperative wine 

cellars and grape picking... You can find 

out more about the Côtes de Provence 

wines at routedesvinsdeprovence. 

com. And for Côtes du Rhône wines, 

just check out the Rhône valley website 

at vins-rhone-tourisme.com 

21

Along the Lavender Route 



Tel. : +33 (0)4 91 56 47 38 


22



Tel. : +33 (0)4 91 56 47 38 




“Lavender is the soul of Provence” is how author Jean Giono described this sweet-smelling 

flower, now the emblem of Provence. 

From June to September, the inland 

countryside of Provence offers up a 

patchwork of tender blues and purples. 

The main lavender-growing area stretches 

from the Sault plateau to Buech, in the 

foothills of the Alps. 

The many and varied landscapes on this 

wonderful lavender route offer a genuine 

“Tour de Provence”! 

Lined with medieval houses and 

Renaissance homes, the little village of Sault 

in lower Provence is a mecca of lavender 

growing. The surrounding meadows offer 

up a carpet of blue stretching as far as 

the eye can see... Don’t miss the colourful 

annual lavender fair held on August 14th 

and 15th! 

From Sault, you can head down towards 

Apt at your own pace via Roussillon and its 

famous ochre quarries. 

Lavender is also one of the natural riches 

of the Apt area, where it thrives on the local 

chalky soil. Take time to visit Sainte Anne’s 

cathedral and the Saturday morning food 

market – one of Provence’s largest and 

most typical. And of course, no visitor can 

leave without tasting the town’s mythical 

candied fruits! 

As you leave the Vaucluse region on the 

road to the Alpes-de-Haute-Provence, 

you will enter the homeland of author 

Jean Giono. The Forcalquier area, capital 

of the ancient County of Provence, offers 

a delightful show of dry stone villages and 

vast expanses of lavender. You can enjoy 

visiting the Ganagobie priory - a jewel of 

Romanesque architecture - before touring 

the fortified town of Forcalquier, now home 

to the European University of Fragrances 

and Flavours! Just a few kilometres further 

on lies Simiane-la-Rotonde, ranked as a 

“City of Character”, built around an ancient 

keep that continues to stand guard over the 

neighbouring lavender fields. This site was 

Provence’s lavender capital in the 

19th century. 

Next stop is Valensole plateau, generously 

irrigated by the Durance and Verdon rivers. 

Reputed for its lavender and almonds, the 

region also produces an excellent lavender 

honey! A visit to the world-famed ceramics 

makers in Moustiers-Sainte-Marie is a 

definite must before continuing northwards 

to the Digne area. 

Digne-les-Bains, the capital of the Alpes-de 

Haute-Provence region, pays tribute to 

lavender every year on the first weekend of 

August at the “Corso de la Lavande” flower 

parade. Digne has also been a highly-coveted 

spa town since Roman times! 

Last but not least, you can wind up your 

tour with the Alpine landscapes of the 

Buech area. Home to bubbling streams, 

luscious meadows and green mountain 

tops, this is a lavender paradise! 


- Beauty products made with lavender or 

other fragrant and beneficial plants from 

Provence by L’Occitane. L’Occitane hosts 

free guided tours of its factory and museum 

in Manosque 

www.loccitane.com 

- The best ever candied fruit can be 

purchased in Apt, known as the “Word 

Capital of Candied Fruit”! 


Lavender flowers from mid-June to 

mid-July so be ready! 

Prepare your itinerary and road 

book at 

www.routes-lavande.com 

(picking, traditional distilleries, 

essential oils, perfume makers, 

gardens, fragrance itineraries and 

museums). 

23



These wonderful “Route de la Lavande” 

(Lavender Route) establishments have 

been rigorously selected for their quality 

welcome, service and perfect knowledge of 

lavender and the region, to ensure visitors 

enjoy a delightful stay. 

www.routes-lavande.com 

- The five-star “Le Couvent des 

Minimes Hôtel & Spa by L’Occitane” 

is a former convent set in a 12.5-acre 

aromatic garden. The L’Occitane spa offers 

a fabulous range of treatments based 

on lavender and local natural fragrances. 

The herbs and vegetables grown in the 

convent gardens are served at “Le Cloître” 

gastronomic restaurant. 

www.couventdesminimes-hotelspa.com 

- “L’Hostellerie du Val de Sault” is 

a friendly, three-star hotel, ideal for 

romantic walks and long cycling escapades. 

www.valdesault.com 

- The “Hôtel Charembeau” is comfortably 

housed inside the impressive walls of 

an 18th-century farm, amid 17 acres of 

meadows and hills. 

www.charembeau.com 

- “La Villa Borghese” is a charming 

hotel-restaurant located in the spa resort 

of Greoux-les-Bains, at the gateway to the 

Luberon nature reserve and Verdon nature 

reserve. 

www.villa-borghese.com 

Provence-Alpes-Côte Comité Régional de Tourisme d’Azur tourist board 

Press Contact office: presse presse@crt-paca.fr 

: Valérie Toche 

Tel. : +33 (0)4 91 56 47 38 35 




- “La Chambre d’hôte du domaine du 

petit Labouret” is a discreet B&B tucked 

away in the heart of upper Provence, 

bordered by oak, pine and chestnut woods 

and, of course, lavender fields… 

www.petit-labouret.com 

- “Le Moulin Brun” is a warm, family-style 

establishment offering a choice of 

self-catering or B&B accommodation with 

optional meals. 

www.lureluberon.com 

A few sightseeing 

suggestions: 

- “Les Agnels” nestles at the heart of the 

Luberon regional nature reserve, between 

Apt and the picturesque village of Buoux 

and offers a wonderful stop-off on the 

lavender route. You can enjoy a guided 

tour of the distillery, purchase some organic 

essential oils, or take advantage of the 

wellbeing area and its pool scented with 

lavender water … 

www.lesagnels.com 

- “La Distillerie du Vallon des Lavandes” 

in Sault en Provence hosts free guided 

tours of its traditional distillery. 

+33 (0)4 90 64 14 83. 

- Set inside Simiane-la-Rotonde’s ancient 

castle, the “Laboratoire Sainte-Victoire” 

hosts introductions to aromatherapy, 

plus workshops on how to make natural 

cosmetics and organic essential oils. 

www.laboratoiresaintevictoire.com 

- The Salagon museum in Mane. From 

lavender picking to the distilling process: 

a fun and interactive itinerary way of 

discovering aromatic plants. 

www.musee-de-salagon.com 

- The “Musée de la Lavande” in 

Coustellet exhibits an exceptional collection 

of distilling equipment and documents on 

lavender. 

www.museedelalavande.com 

- “Les Lavandes Angelvin” in Valensole 

is a lavender producer – you can enjoy a 

guided tour of the distillery. 

lavandesangelvin.site.voila.fr 

- “Les Chemins Bleus d’Argens” in 

La Mure-Argens creates AOC lavender 

essential oils. 

www.bleudargens.fr 


www.routedelalavande.com 

Photos: 

www.flickr.com/photos/photogta/ 

collections/72157624615772810/ 

24

From Mont Ventoux to the Luberon... 

Pure Provence! 



Tel. : +33 (0)4 91 56 47 38 


25


From Mont Ventoux to the Luberon... Pure Provence! 

“The mountain is a very steep and almost inaccessible mass of stony soil. But, as the poet 

well said, ‘Remorseless toil conquers all’.” Petrarch 

This is how Petrarch described his 

ascension of Mont Ventoux in 1336 - 

way before it was hoisted to today’s 

mythical status by the Tour de France! 

The giant of Provence rises to a height 

of 1909 metres and offers exceptional 

panoramic views over the whole area, 

from the Rhône Valley to Mont Blanc. 

Crowned with a rocky dome reminiscent of 

a lunar landscape, this mountain is simply 

unmissable! 

Its southern slopes are covered with 

Mediterranean vegetation, and are home 

to the Sault plateau lavender fields and 

magnificent Luberon valley. 

Much sought after for its tranquil 

atmosphere, the Luberon area attracts 

artists from the world over. Peter Mayle 

brought it to international fame with his 

book “A Year in Provence”. 

The valleys and cliffs of the Luberon 

offer a delicious palette of colours and 

moods: 

- Roussillon and its ochre quarries: this 

village, with its pretty houses painted every 

imaginable shade of ochre, is set against the 

backdrop of the ancient ochre quarries. On 

exiting the village, you will come to the “Val 

des Fées” (low-lying ochre mountains) and 

the extraordinary “Colorado of Provence” 

itinerary, offering a fascinating insight into 

every aspect of this typical Provencal 

pigment. 



Tel. : +33 (0)4 91 56 47 38 


- Gordes: officially ranked as one of 

France’s most beautiful villages, is set 

clinging to a sun-drenched rock. Linger 

awhile to admire its centuries-old houses, 

now tastefully restored, before heading on 

to the Renaissance castle, home to one of 

France’s largest sculpted fireplaces. After a 

drink at the “Cercle Républicain” club, you 

may like to visit the “Bories” village and its 

curious, conical dry stone huts dating back 

several hundred years BC! Then take the 

winding road to the “Abbaye de Sénanque”. 

This magnificent Cistercian abbey, nestling 

at the bottom of a valley, is truly breathtaking 

and instilled with sereneness. 

- Ménerbes: ranked among Provence’s 

most beautiful villages, this site was 

described by Nostradamus (who was born 

in Provence) as “floating over the Luberon 

like a boat” due to the boat-shaped rocky 

outcrop on which it is perched. Many artists 

and writers have taken their inspiration from 

this site, such as Peter Mayle who lived here 

and Picasso, who stayed here with his lover 

and muse Dora Maar in 1945. Once you’ve 

had your fill of the atmosphere, it’s time for 

some wine and truffle tasting at the “Maison 

de la Truffe et du Vin”, set inside an ancient, 

17th-century hospice home! 

www.vin-truffe-luberon.com 

The village is also home to a Corkscrew 

museum (“Musée du Tire-Bouchon”), 

situated at the Citadelle vineyard 

www.domaine-citadelle.com 

- Further on, towards the northernmost area 

of Provence, you will come across “one of 

France’s most beautiful stop-offs” in the 

shape of Vaison-la-Romaine – an absolute 

jewel of Romanesque Provence, home to a 

Gallo-Roman archaeological site. 

Many visitors come here to attend “Vaison 

Danses”: the international dance festival 

welcoming the world’s most innovative 

troupes held every summer. 

The Luberon Regional Nature Reserve 

harbours a wealth of plant and animal 

species, plus a unique archaeological and 

geological heritage that has earned it the 

title of “UNESCO biosphere reserve”. 

26


From Mont Ventoux to the Luberon... Pure Provence! 


- Ochre to give your walls that Provencal 

touch! 

www.okhra.com 

- Candied fruits, made in Apt, the “candied 

fruit” capital situated in the heart of the 

Luberon. These hand-made delicacies are 

simply mouth-watering. 

- Luberon AOC wines. The tasty and 

generous local wines are mainly made with 

grape varieties from the Rhône valley. 

www.vins-luberon.fr 

- Luberon black truffles. 

This sweet-smelling truffle will turn every 

culinary creation into a work of art... It 

is mainly found on the small, local food 

markets from December to February. 



Tel. : +33 (0)4 91 56 47 38 




- “La Bastide de Gordes” is a five-star 

hotel-spa located in Gordes village centre, 

offering stunning views over the Luberon. 

Dating back to the 16th century, it offers the 

ideal setting for a charm-packed holiday. 

www.bastide-de-gordes.com 

- The “Hostellerie le Phébus” is a five-star 

hotel-spa in the heart of the Luberon, built 

on ruins dating back to the era of the Knights 

Templar. It offers expansive views over the 

whole area. Its Michelin one-star rated chef 

specialises in refined and flavourful cuisine. 

www.lephebus.com 

- The four-star “Hostellerie de Crillon 

le Brave” is perched right at the top of an 

ancient village, facing the church. Dating 

back to the 11th and 12th centuries, it 

offers panoramic views over Mont Ventoux. 

www.crillonlebrave.com 

- “La Coquillade” is a five-star hotel 

tucked away inside a unique “wine & 

tourism” estate (the only one of its kind in 

Provence). The restaurant has one star in 

the Michelin guide. 

www.coquillade.fr 

- The four-star “Mas des Herbes 

Blanches” is a vast country house built in 

dry stone and set in herb-scented garrigue, 

facing the Luberon. Gastronomic cuisine. 

www.herbesblanches.com 

A few original 

excursion ideas: 

Provence on foot, by bike, motorbike, or 

in a sports car or classic car… just pick 

your speed! Whatever your choice, you will 

enjoy stop-overs at the “charme” or deluxe 

establishments of your choice, wine tasting, 

great food and meeting with locals in the 

heart of Provence: 

- “France on Wheels” offers a choice 

of exceptional motorbike, sports car and 

classic car itineraries 

www.france-on-wheels.com 

- The agency “Walk inn Provence” 

specialises in walking and cycling itineraries. 

www.walkinnprovence.com 

“Vélo Loisir Luberon” is a quality-certified 

network of professional cycling associations 

offering delightful cycling itineraries in the 

Luberon 

www.veloloisirluberon.com 




www.provenceguide.com 

www.cavaillon-luberon.com 

27

The Verdon Grand Canyon... 

Simply stunning! 



Tel. : +33 (0)4 91 56 47 38 


28


The Verdon Grand Canyon... Simply stunning! 

“Nothing more romantic than the contrast of rock and abyss, of green waters and crimson 

shade, than this sky which resembles the Homeric sea and this wind which speaks with 

the voice of gods long dead” is how author Jean Giono described this Provencal canyon 

set in a landscape worthy of Dante. 

Forming a natural frontier between the 

Var and Southern Alps, this spectacular 

fault is considered as one of Europe’s 

foremost natural attractions, despite 

being seventeen times smaller than the 

Grand Canyon in Colorado. 

This is the stuff myths are made of... The 

Verdon Canyon is a genuine natural jewel; 

an emerald set against the backdrop of the 

Verdon Regional Nature Reserve. And the 

landscapes bordering this exceptional site 

are just as beautiful too: the Verdon is home 

to no less than 1,500 plant species and 

virtually all of the species of birds of prey 

found in France! 

Edouard Alfred Martel was the first explorer 

to travel the entire canyon in 1905 and reveal 

this spectacular site and its extraordinary 

flora and fauna to the general public for 

the first time. One of the Verdon’s prettiest 

hiking trails is now named after him: the 

“Sentier Martel”, starting out from the little 

village of La Palud. 

A transition zone between Provence and 

the first foothills of the Alps, the Verdon is a 

genuine paradise for walkers and hikers. Set 

clinging to the rock face, the region’s many 

ancient little villages such as Moustiers 

Sainte-Marie have a host of stories to tell. 



Tel. : +33 (0)4 91 56 47 38 


The many natural attractions around the 

canyon include the Verdon Valley, Galetas 

cliff and Sainte-Croix lake situated to 

its extreme West. A little further on lies 

Valensole plateau – one of Provence’s most 

famous lavender-growing sites. 

The Verdon’s succession of tranquil, 

turquoise lakes, stretching out between 

Valensole plateau and the mountains, 

offer up a taste of pure happiness. Mother 

Nature has definitely spoilt this region! 

A little further South lies Quinson and its 

prehistory museum, retracing the history 

of human presence in the region thanks to 

various digs performed in the last 50 years 

around the caves situated near Esparronsur-Verdon 

lake. 

To the South of the canyon, you will 

enter the landscapes of Lower Provence, 

characterized by a gentle relief and drier 

Mediterranean vegetation instilled with the 

scents of wild herbs... 

The pleasures of Provence simply never 

end! 


Traditional, hand-made earthenware and 

ceramic tiles from the village of Moustiers- 

Sainte-Marie. 

www.moustiers.eu 


the little villages of the Verdon all 

host typical Provencal markets in 

summer, selling regional produce, 

various specialities and colourful 

fabrics to brighten up your home! 

29


The Verdon Grand Canyon... Simply stunning! 



The Verdon area is simply packed with 

gorgeous places to stay. Here is our 

selection to make sure your stay is truly 

unforgettable! 

-The “Hôtel du Grand Canyon du 

Verdon” is perched on the Corniche 

Sublime, 300 metres above the Verdon 

Canyon. This exceptional site is simply not 

to be missed! 

www.hotel-canyon-verdon.com 

- The former property of a master 

earthenware maker, dating back to the 17th 

century, “La Bastide de Moustiers” is a 

delightfully cosy establishment, now run by 

multiple star-rated Chef Alain Ducasse. 

A must for food fans! 

www.bastide-moustiers.com 

- “La Ferme Rose” is a pretty hotel 

decorated with furniture from the 1930’s 

and 1950’s. A vintage address for a novel 

escapade… 

www.lafermerose.com 

- Fancy a dive into history? “Château 

d’Esparron” is definitely one of the most 

chic places to be seen in the Verdon! 

www.chateau-esparron.com 

- Set in a 16th-century house in the centre 

of the little medieval village of Annot, the 

“Saint-Vincent de Paul” is a delightful 

B&B boasting a thousand years of history. 

www.annot-histoire.com 



Tel. : +33 (0)4 91 56 47 38 


A few 

original excursion ideas: 

You can explore the Verdon Canyon in a 

multitude of ways. Just pick your favourite! 

- For thrills and spills lovers: canoeing, 

kayaking, white water rafting, 

canyoning and potholing! 

http://cnev.online.fr/ 

- Guided walking tours 

www.guidesaventure.com 

- Or by car along the “Route des Crêtes”. 

This is the most beautiful, wildest and 

quietest of the roads running along the 

Canyon. It is lined with fantastic cliffs and 

stunning viewpoints. 

www.lapaludsurverdon.com 

- Not forgetting the “Maison des gorges 

du Verdon”: this museum also hosts 

discovery tours of the canyon. 

www.lapaludsurverdon.com 

- Not-to-be-missed: the “Styx du 

Verdon”, named after the Greek goddess 

of the underworld river, is a sort of mini 

canyon within the canyon, standing 

witness to millions of years of erosion. 

Here, the Verdon dives down into a 

quasi-subterranean fault, which you can 

swim over! 

30

The mythical mountain 

passes of the Tour de France 



Tel. : +33 (0)4 91 56 47 38 


31


The mythical mountain passes of the Tour de France 

The Alpine area of the Provence-Alpes-Côte d’Azur region is home to no less than 7 mythical 

“Tour de France” mountain passes you can enjoy conquering during your stay! 

With a little training and a lot of 

courage, you can set off in the wake 

of the world’s greatest cyclists and 

discover some fabulous mountain 

scenery as you go! 

Start with the most famous of them all… 

the Col du Galibier, brought to fame by 

Andy Schleck and Eddy Merckx. This giant 

rises to a height of 2,645 metres and was 

first included in the “Tour de France” on 

July 10th, 1911! It is one of the most feared 

heats of the contest and often one of the 

steepest... 

Col du Galibier has featured in the Tour de 

France no less than 59 times, making it the 

race’s most-frequently visited Alpine pass. 

It is so tough it has actually been listed as 

“uncategorized” since 1979! 

After a few hours of well-earned rest, you 

can head on to Col du Lautaret in the wake 

of Lance Amstrong! 

This pass has figured 11 times on the Tour 

de France itinerary (without counting the 

Lautaret-Galibier combinations), in both 

uphill and downhill directions. Stop off at 

the botanical gardens to admire the 2,000 

mountain plant species from around the 

world! 

Set facing you is the Massif de la Meije – 

a dream venue for free riders the world 

over. If you come back here in winter you 

can get to the summit in a cable car before 

whizzing down the amazing 2,160 metre 

descent on skis! 



Tel. : +33 (0)4 91 56 47 38 


Don’t miss the vast ski resort of Serre- 

Chevalier – one of the 2011 Tour de 

France heats. The home town of skiing 

champion Luc Alphand, the Serre Chevalier 

ski domain spans six towns and features 

an incredible 250 kilometres of pistes! You 

will love the atmosphere of the domain’s 

little villages in winter, and the Monetier-les- 

Bains spa centre is a treat in all seasons! 

Now it’s time to tackle the Col de Vars, 

just like Fausto Coppi who won this heat 

in 1951. At 2,108 metres, you will pass in 

front of the Napoleon refuge, where you can 

enjoy a coffee break! This pass has seen 

the Tour de France competitors go by 

33 times – as has the “uncategorized” Col 

d’Izoard, marked by the victory of Santiago 

Botero in 2000! 

Vars is also a great place to visit in winter, 

when you can surf down the 185 kilometres 

of pistes and enjoy the authentic atmosphere 

of the domain’s four villages, or enjoy 

watching a downhill ski competition! 

The Col d’Allos, linking Ubaye valley and 

Verdon valley, has also featured 33 times 

on the Tour de France map. The legendary 

Eddy Merkx won this heat in 1975! 

In winter, the Val d’Allos invites you to 

revel in the pleasures of its 230 kilometres of 

sun-drenched pistes lined with larch trees. 

Encompassing the Seignus d’Allos resort 

and family-style Foux d’Allos resort, this 

domain has something for every taste! 

As you head southwards, you will climb Col 

de la Bonnette, bordering neighbouring 

Italy. This “uncategorized” pass has 

featured in the Tour de France 4 times. Set 

in the heart of the Mercantour national 

park, it boasts beautifully preserved plant 

and animal life, so you may well come 

across a marmot here! Leave your bike and 

head up to the summit on foot to admire the 

stunning, 360° view. 

Your tour finishes with the Col de la 

Cayolle set between the Alpes-Maritimes 

and Alpes-de-Haute-Provence area and 

has figured 3 times on the Tour de France 

schedule. This pass takes its name from the 

little high-altitude mountain chalets of olden 

days! 

If you prefer mountain biking to cycling, the 

Southern Alps offers a host of exciting trails 

perfect for thrills and spills seekers! 


The “Tour de France”, from June 

30th to July 22nd, 2012! 

32


The mythical mountain passes of the Tour de France 

A few ideas for sleeping and 

eating: 

- Four-star “Hôtel des Glaciers” in 

Serre-Chevalier Monêtier-les-Bains 

www.hotel-bonnabel.com 

- “Hôtel Alliey & Spa” in Serre-Chevalier 

Monêtier-les-Bains 

www.alliey.com 

- “L’Auberge du Choucas” in Serre 

Chevalier Monêtier-les-Bains 

www.aubergeduchoucas.com 

- Three-star “Hotel Vauban” in Briançon 

www.hotel-vauban-briancon.com 

- “Hôtel Caribou” in Vars 

www.villagesclubsdusoleil.com 

- Two-star “Chalet Hôtel Alpage” in Vars 

www.hotel-alpage.com 

- Two-star “Hôtel Carina” in Gap 

www.carina-hotel.com 

- Three-star “Hôtel Les Chalets de la 

Meije” in La Grave 

www.hotel-la-grave.fr 



Tel. : +33 (0)4 91 56 47 38 


- Three-star “Hôtel Hameau” in Allos 

Mercantour. 

www.hotel-du-hameau.fr 

- Four-star “Château Hôtel Villa Morelia” 

in Jausier, Vallée de l’Ubaye 

www.villa-morelia.com 

- “Château des Magnans” in Jausier, 

Vallée de l’Ubaye 

www.chateaudesmagnans-jausiers.com 

- Three-star “Hôtel Azteca” in Barcelonnette, 

Vallée de l’Ubaye 

www.azteca-hotel.fr 

Don’t miss a visit to a “Bistrots 

de Pays” establishment 

Genuine ambassadors of Provence, located 

in local towns and villages of under 

2,000 inhabitants, these multi-service, 

culture-oriented bistros serve excellent 

cuisine and are open all year round. 

www.bistrotdepays.com 

- “Les Menus Vauban” in the centre of 

Briançon pays tribute to the flavours of 

yesteryear with its gastronomic dishes 

dating back as far as the 17th century. 

www.ot-briancon.fr 

- Located in the stunning Champsaur valley, 

the “Laiterie du col Bayard” is an ancient 

farmhouse now converted into a restaurantcome-shop-come-cheese 

museum. Not to 

be missed! 

www.laiterie-col-bayard.com 

- The “Bière des Alpes de Luc Alphand” 

was born out of skiing champion Luc 

Alphand’s dual passion for beer and the 

Alps. Cheers! 

www.brasserie-alphand.com 



www.alpes-haute-provence.com 

www.hautes-alpes.net 

www.grande-traversee-alpes.com 

www.provence-a-velo.fr 

33

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