CLP37DN/CLP42DN - Tap The Web

Savin CLP37DN/CLP42DN
The View from the Street
How does Savin know that we are reading the market signs correctly? How can we be sure that this strategy is
one that customers will embrace? Because we asked.
After the launch of the CLP131DN in 2008 Savin took a pause in color laser printer product development.
Product engineers and executives from Japan joined Ricoh Family Group marketing personnel on a national
U.S tour of mid-volume color laser printer customer locations.
Accounts visited ranged from well-known national/major accounts to government
customers to down-the-street commercial businesses. The goal: find out how
satisfied these customers were with product performance, image quality, and ease
of use. What did they like? Where could Savin improve its next-generation offering
that would become the new CLP37DN/CLP42DN Color Laser Printer?
Overall, most customers were pleased with system performance, media support, output quality, the ease of
replacing supplies, and the low total cost of ownership offered by Savin color laser printers.
Areas that smaller customers cited for improvement included:
More compact size. While this was one request Savin could not physically accommodate and still
maintain desired speeds, additional media versatility would be built into the new system without
increasing footprint. Also, when given the choice of slower print speeds in exchange for a smaller
footprint, customers preferred to keep the existing larger footprint.
Minimize the cost of color. In addition to maintaining the low CPP factors of its predecessors, the new
printer would offer an intelligent Economy Color Mode to produce light color prints for about the half
cost of a full-color page.
Increase media handling. Allow small offices to produce more volume in-house by providing systems
that support heavier media. The new printers would offer support for the heaviest stocks and widest
range of special media types ever in a Savin desktop color laser printer.
Areas that major/global account customers cited for improvement included:
Ease of entering user data such as IDs and passwords when accessing Locked Print Mode, and/or
selecting stored files for reprinting at the control panel. Many large accounts have standardized on the
Locked Print function, but some end users found it difficult to enter their data. Others found it clumsy
to select documents stored on Hard Disk Drives for reprinting. The solution: a user-friendly 12-key
alphanumeric keypad.
Standardize security feature sets and workflows across multifunction (MFP) and single function
(printer) devices to reduce end-user learning curves across the organization. To accomplish this the
new printers would look to their Savin MFP cousins for programming, functionality, and similar card
reader hardware options.
Improve total cost of ownership for fleet customers. High Yield supplies averaging 21k/24k prints per
bottle (ISO/IEC 19798) and extended life of imaging components keep CPP factors to a minimum.
To address all these concerns, it became clear that two versions of the same high performance engine would
allow customers and sales reps alike to benefit from models pre-configured for optimal performance in either
environment. One would bring some of the security and system access features from higher volume MFPs
downstream for larger accounts; the other would focus on delivering high quality, economical color laser output
to smaller offices with equal quality, media, or volume requirements.
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