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CLP37DN/CLP42DN - Tap The Web

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Savin <strong>CLP37DN</strong>/<strong>CLP42DN</strong><br />

MARKETING THE SAVIN <strong>CLP37DN</strong>/<strong>CLP42DN</strong><br />

<strong>The</strong> Savin <strong>CLP37DN</strong>/<strong>CLP42DN</strong> is an excellent choice for costconscious<br />

businesses or workgroups of any size with rising volumes<br />

of high quality business color printing applications up to 8.5" x 14".<br />

Recommend the Savin <strong>CLP37DN</strong> to general office environments with<br />

light security needs; recommend the Savin <strong>CLP42DN</strong> to global<br />

accounts, corporations with confidential printing requirements such<br />

as government vendors and military contractors, and<br />

healthcare/legal/financial firms that must comply with state or<br />

federal regulations for patient, client, or account privacy.<br />

Keeping in mind the stated volume parameters for<br />

optimal performance, the Savin <strong>CLP37DN</strong>/<strong>CLP42DN</strong> is<br />

ideal for:<br />

Larger workgroups in corporate departments<br />

with print-only workflows.<br />

Smaller offices where the printer will be the<br />

primary output device.<br />

Growing accounts with a full-color MFP that<br />

need to add capacity.<br />

Customers stepping up from mid-volume black & white laser printers to add color.<br />

Small businesses that are seeking to reduce outsourcing expenses and gain greater control over<br />

marketing materials and customer invoicing applications.<br />

Marketing Strategies & Prospecting Tips<br />

Recommended Volumes & Workgroup Size:<br />

<strong>CLP37DN</strong> <strong>CLP42DN</strong><br />

3,200 – 20,000 5,000 – 20,000<br />

prints/month prints/month<br />

Population: 5 – 15 or more users<br />

Here are some ideas to help get your Savin <strong>CLP37DN</strong>/<strong>CLP42DN</strong> sales efforts off to a fast start:<br />

Return to your existing Savin accounts to preserve your current customer base. Keeping your<br />

accounts up to date with refreshed Savin technology prevents the competition from encroaching on<br />

your territory.<br />

• Visit existing B&W laser printer accounts. Target owners of older Savin MLP Series<br />

monochrome printers (MLP25N, MLP32, MLP26, SLP32, and MLP45) and speak with them about<br />

upgrading existing capabilities with low cost color.<br />

• Visit existing color laser printer accounts. Check with owners of older Savin CLP Series<br />

color printers (CLP831, CLP17, CLP18, CLP22, CLP26DN and CLP1036) to see if volumes and<br />

applications have grown beyond the capabilities of their existing equipment. Perhaps they are<br />

ready to upgrade to solutions with support for faster/equal color output speeds, integrated fullcolor<br />

duplexing, the latest in data security and user authentication features, or more advanced<br />

paper supply or image manipulation functions.<br />

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