CLP37DN/CLP42DN - Tap The Web

Savin CLP37DN/CLP42DN
INTRODUCTION
Evolving In Step With Customer Needs
Technology advancements and customer printing applications continue to grow more sophisticated at an
accelerated pace. To be successful, our solutions must evolve in lockstep with customer needs or risk being
replaced by more modern, cost efficient, and user-friendly competitive devices.
As desktop color laser printers have become faster, more powerful, capable of superior image quality, more
robust, and more economical, more volume is migrating to these devices. This allows even the smallest
businesses and workgroups to take advantage of business building color and produce more professional
marketing materials in-house.
Speeds
Image Quality
User Expertise
Durability
High Yield
Supplies
Hardware
Pricing
Cost-Per-Page
Factors
+ Maintenance =
Requirements
Service Costs
Therefore, the target market for more robust mid-volume color laser printers has expanded, and with them your
sales opportunities have expanded as well – down to small workgroups with as few as five (5) users.
In the past, the cost threshold for a mid-volume color laser printer usually demanded placement into larger
workgroups whose population, volumes, and applications justified the need for speed (the white area encircled
by the dotted line). The new Savin CLP37DN/CLP42DN pushes the boundaries of suitable prospects out to
smaller offices and workgroups with much lower head counts to encompass the entire yellow area in the Target
Environment graphic.
Placing a 37-ppm or 42-ppm solution into an environment this small was unheard of just a few years ago. But
the target market has expanded because in 2010 there are more sophisticated end-users performing more
complex publishing tasks in greater volumes inside smaller offices. This trend, combined with the increasing
affordability of more robust color laser printers makes it easier for smaller customers to justify the purchase of
a Savin CLP37DN/CLP42DN.
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