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PUMA.Safe Environmental Handbook Volume 1 - About PUMA

PUMA.Safe Environmental Handbook Volume 1 - About PUMA

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5.2 Accepted Certifications<br />

In the context of <strong>PUMA</strong> S- Index approved materials, <strong>PUMA</strong> accepts the following product level certifications or<br />

standards from suppliers:<br />

• Global Organic Textile Standard GOTS (http://www.global-standard.org/)<br />

• Organic Exchange (http://www.ecocert.com/en/organic-exchange-oe)<br />

• Recycled Polyester certified by Global Recycle Standard GRS (http://textileexchange.org/content/global-recyclestandard)<br />

• Cotton made in Africa (http://www.cotton-made-in-africa.com/en/)<br />

• Blue Sign certificated Fabrics (http://www.bluesign.com/index.php?id=home)<br />

• Leather Working Group certified Leather (http://www.leatherworkinggroup.com/)<br />

• FSC Certified Rubber, Paper and Cardboard<br />

• All Cradle2Cradle certificated Materials (http://www.mbdc.com/detail.aspx?linkid=2&sublink=8)<br />

• Fairtrade certified cotton or Sportballs (http://www.fairtrade.net/)<br />

5.6 Product Level E P&L<br />

Further to the corporate level E P&L as described in Chapter Three, <strong>PUMA</strong> has used the methodology developed for the<br />

E P&L, as well as product lifecycle assessment tools, to also quantify the damage to nature on a product level. For this<br />

study, 19 exemplary <strong>PUMA</strong> products were selected and the environmental cost for each product was calculated for the<br />

same 5 impact categories Greenhouse Gases, Water, Waste, Air Emissions and Land Use Change.<br />

The product level E P&L was further more used to compare and quantify the benefits of more sustainable <strong>PUMA</strong><br />

products against conventional <strong>PUMA</strong> products. Please find below the results from an exemplary comparison of two<br />

lifestyle sneakers, the classic <strong>PUMA</strong> Suede with a leather upper as well as the <strong>PUMA</strong> InCycle Basket, which was<br />

developed as <strong>PUMA</strong>s first fully biodegradable shoe.<br />

As indicated in figure 16, the overall impact on the environment of the InCycle Basket compared to a traditional <strong>PUMA</strong><br />

Suede is approximately 30% lower for our more sustainable product. The comparison of a fully biodegradable T-Shirt<br />

made from organic cotton to a conventional <strong>PUMA</strong> cotton T-Shirt, for example, also resulted in approximately 30%<br />

lower cost for the InCycle cotton shirt.<br />

39

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