Numbers matter... - Advertising Specialty Institute

“Let’s celebrate 

our achievements 

and similarities, 

not weigh our differences. ” 

556-813092-1207 

©2008 Advertising Specialty Institute ® asi/33020 www.TheNumberThatMatters.com 

Numbers matter... 

• $18.6 billion in advertising specialty sales 

in 2006, another record year 

• 93% of suppliers and distributors say the 

ASI number is the No. 1 way they identify 

another industry professional 

• Industry education is vital - ASI spends 

$1.3 million annually 

• Since 2003, ASI has raised or contributed 

$941,000 to charitable causes 

For more numbers that matter, 

visit www.TheNumberThatMatters.com 

Have a question or comment? Email me at 

tim.andrews@asicentral.com. 

Best regards, 

Timothy M. Andrews 

President & 

Chief Executive Officer 

P.S. Please look me up this year at any 

of the shows - I’ll be at nearly all of them! 

The Number That Matters TM 

asi/33020

We recently surveyed both ASI 

members and non-members about 

the importance of the ASI number. 

The results? 

ASI has the number that matters. 

- 95% say that the ASI number is the #1 

way to identify a professional in the 

advertising specialty industry 

- 96% use the ASI number to find 

supplier information 

- For those using an industry identifier 

to file catalogs, virtually 100% used 

the ASI number 

When we asked “why,” they told us it was 

because the ASI number provided a level of 

credibility and recognition that no other 

industry identifier could match. 

If you’re interested in the survey results visit 

www.thenumberthatmatters.com. 

Have a question or comment? 

Email me at tim.andrews@asicentral.com. 

Best regards, 


President and CEO, ASI 

The Number That Matters 

95% 

75% 

50% 

25% 

asi/33020 ©2007 Advertising Specialty Institute ® asi/33020

( 

93 % Agree 

It’s the percentage of suppliers and distributors who told us the ASI number 

is the No. 1 way to identify another industry professional. Why? Because 

the ASI number provides a level of credibility, immediate recognition and 

market access that nothing else can match. 


Visit www.TheNumberThatMatters.com or call 1-800-546-1354 for more information. 

Circle 275 on Info Card or visit www.advantagesinfo.com 

asi/33020 ©2007 Advertising Specialty Institute ® asi/33020 www.TheNumberThatMatters.com 

) 

402-812807-0907 | 20-1001388731-002

That’s how much ASI spends 

every year on education programs. 

As far as I can tell, that’s more than anyone else. 

Our programs include hundreds of dynamic 

(and free) seminars at the five ASI Shows, 

educational webinars and marketing and sales 

whitepapers on topics like product trends and 

ways to increase sales. 

$1.3 million, a sound investment, and 

why 75% of ASI’s members say “knowledge” 

is one of the most important benefits 

we provide. 

It’s also another reason why ASI has the only 

number that matters. 

For more information about ASI’s education 

programs, visit www.TheNumberThatMatters.com. 



Best regards, 


President & 


P.S. To learn how to improve your marketing, 

visit www.TheNumberThatMatters.com/marketing. 



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( 

$ 1.3 Million 

That’s how much ASI spends on education programs. 

$1.3 million, a sound investment, and why 75% of our members 

say “knowledge” is one of the most important benefits we provide. 

It’s also another reason why ASI has the only number that matters. 




) 

402-812807-0108 | 20-1001416786-002

$2.5+ Million ... 

That’s how much ASI spends to provide you 

with the most accurate, timely, comprehensive 

product information. And it’s another number 

that matters. 

The 73 members on our information team 

continuously update supplier product and 

pricing information from every ASI supplier. 

But we don’t stop there — every supplier 

also can revise, add, delete and modify their 

product pricing and images anytime they 

want, 24 hours a day, 7 days a week. 

What’s this mean for you? It ensures that 

ASI products and services, like ESP OnlineTM 

and the Quarterly Register ®, have without 

a doubt the best information available in 

the industry. Nobody else comes close. 

For more numbers that matter, visit 

www.TheNumberThatMatters.com. 



Best regards, 


President & 


P.S. If you’re a supplier, remember that more 

than 30,000 distributors subscribe to ESP Online TM, 

and most use it every day. If you haven’t yet used 

ESP Online TM to view and update your info, 

call 800-546-1224. 



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$ 2.5+ Million 

That’s how much ASI spends to provide you with the most accurate, 

timely, comprehensive product information. ASI suppliers can update their 

data online, and 73 members of our information team continuously confirm 

product and pricing information. What’s this mean for you? ASI products 

( ) 

and services, like ESP OnlineTM, have without a doubt the best 

information available in the industry. Another reason why 

ASI has the number that matters. 




402-812807-0308 | 20-1001416789-002

Five ... 

Orlando, Dallas, Las Vegas, New York and 

Chicago. Five shows that help you excel. 

And another number that matters. 

ASI Shows are widely considered to be the 

best in the industry. Why? 

First, you sell more. Over 20,000 distributors 

attend our shows each year to visit hundreds 

of suppliers and discover new products, sales 

techniques and innovative sales applications. 

Second, you learn more. ASI invests over 

$1.3 million each year to provide 275 education 

events at the five shows, unmatched in 

the investment or the geographic availability. 

Third, you network more. We offer 

dozens of unique events—galas, receptions, 

summits and exclusive entertainment from top 

performers—where you can effectively interact 

with colleagues, peers, customers and prospects. 

Five shows. Three reasons. Numbers that 

matter. For more numbers that matter, 

visit www.TheNumberThatMatters.com. 



Best regards, 


President & 


P.S. In addition to these five major shows, the 

Advantages Roadshow visits more than 70 cities 

around North America and had over 10,000 visitors 

last year—far more than any other traveling show. 

Find out more, at www.asishow.com. 



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asi/33020 

Five 

Orlando. Dallas. Las Vegas. New York. Chicago. 

Five shows that help you excel. And another number that matters. 

ASI Shows are widely considered to be the best. You sell more—over 20,000 

distributors attend our shows each year. You learn more—ASI invests over $1.3 

million each year to provide 275 education events at the five shows. You network 

( ) 

more—we offer dozens of unique events with entertainment from top performers 

where you can interact with peers, customers and prospects. Five shows. 

Three reasons. Numbers that matter. For more numbers that matter, 

visit www.TheNumberThatMatters.com. 




402-812807-0508 | 22-1001416600-002

20 Million... 

That’s the number of people we’ve touched 

to explain the power of advertising specialties. 

And it’s another number that matters. 

Three years ago, ASI launched the only 

sustained industry PR campaign in anyone’s 

memory– designed to educate business buyers 

and prospects about the lasting impact and 

strong ROI of promotional items. 

The results are impressive. We’ve placed 

stories in publications like The Wall Street 

Journal ® and secured 23 major TV 

market news spots featuring the industry 

and explaining ways to integrate ad 

specialties into marketing programs. 

And we aren’t nearly finished–new PR ideas 

are hatching daily in ASI’s offices. 

20 million people touched. 23 major TV spots. 

Numbers that matter. For more numbers that 

matter, visit www.TheNumberThatMatters.com. 



Best regards, 


President & 


P.S. Check out the coverage, including several of the TV 

spots, at www.TheNumberThatMatters.com/PRexposure. 

And send a link with your favorites to top customers 

and prospects. 



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20 Million 

That’s the number of people we’ve touched through our PR campaigns 

to explain the power of advertising specialties. And it’s another number that matters. 

We’ve placed stories in publications like The Wall Street Journal ® and secured 

23 major TV market news spots. Check out the coverage at 

www.TheNumberThatMatters.com/PRexposure. 

( ) 




402-812807-0808 | 20-1001416801-002

$2,400... 

That’s the typical annual savings for ASI 

members who participate in our affiliate 

offerings. And it’s another number 


ASI provides programs that generate 

real savings and improve bottom lines. 

For example, last year: 

• 11,000 ASI members saved over 

$9.5 million with our UPSTM shipping program. 

• Suppliers saved an average of $5,000 

on credit card processing fees with 

Access Group. 

• OfficeMax ® shoppers saved up to 

30% off on office supplies. 

Those are numbers that matter. 





Best regards, 


President & 


P.S. There are other ways to save through 

the ASI member benefits program. 

To sign-up or learn more, visit 

www.asicentral.com/memberbenefits. 



402-812807-1008 | 22-1001416606-001

asi/33020 

$2,400 

( 

That’s the typical annual savings for ASI members who participate 

) 

in our affiliate offerings. And it’s another number that matters. ASI provides 

many ways that generate real savings and improve bottom lines through 

the ASI member benefits program. To sign-up or learn more, visit 

www.asicentral.com/memberbenefits. 




402-812807-1008 | 22-1001416606-002

3... 

It’s the number of Cohn generations involved 

in leading the advertising specialty industry. 


In 1949, Maurice and Bess Cohn of Iowa 

entered the industry as distributors. Four 

years later, they decided to become food gift 

suppliers instead, growing into the industry’s 

largest supplier. In 1962, their 29-year-old 

son Norman encouraged them to buy ASI. 

The Cohns soon sold their supplier business 

to focus on ASI and unifying the distributor 

and supplier network. Norman and his wife 

Suzanne relocated their family to Philadelphia 

to run the company and all five of their 

children, as they became old enough, worked 

at ASI, contributing to the success of the 

company and industry. 

Like so many others in our industry, 

ASI is proud to be a family business with 

new generations of Cohns ready to lead. 

3 generations. 6 decades of leadership. 

Those are numbers that matter. 





Best regards, 


President & 


P.S. Read Counselor magazine’s award-winning 

‘Family Business Spotlight,’ which helps family 

businesses through their unique challenges. 


1958 

2008 


1983 

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asi/33020 

( 

2008 

/ 34 

It’s the number of Cohn generations involved in leading the 

advertising specialty industry. And it’s another number that matters. 

Like so many others in our industry ASI is proud to be a family business. 

And, after 6 decades, there’s a fourth generation of Cohns on 

the way. For more numbers that matter, visit 




) 


402-812807-0109 | 22-1001669221-002

15,000+ ... 

It’s the number of ASI distributor firms 

using ESP Online TM . And it’s another 


You’ve heard me talk about how ESP Online 

will improve your business and increase your 

sales, and virtually every day we receive a 

great success story. 

The most amazing story so far came from 

the results of an ASI sales survey. During 

one of the most challenging economic 

times ever, it indicated that 7 out of 10 

distributors who grew their business 

all used ESP Online – that’s 70%. 

Why? ESP Online users source from 

the largest up-to-date database, market 

their business with ‘click & order’ email 

presentations and send industry-standard 

purchase orders to suppliers that help 

eliminate mistakes and save time. 

15,000 and 70%. Two numbers that 

matter – and why more companies are 

turning to ESP Online every day to 

build their business. 




Email me at 

tim.andrews@asicentral.com. 

Best regards, 


President & 


P.S. Many ASI suppliers say ESP Online 

generates more orders than every other online 

source combined. Email me if you want to 

know more. 



402-812807-0809 | 22-1001928833

Survey Results 

ASI recently conducted a survey of ad specialty professionals to see how 

important the ASI number is. 85% of those surveyed were members of 

ASI and 15% were non-members. The results show clearly that ASI has 

the number that matters. 

93% of 

distributors and 

suppliers told us the 

ASI number is the No. 1 

way they identify 

another industry 

professional* 

According to those surveyed, 

the top 5 benefits of an 

ASI membership are: 

94% of 

distributor respondents 

used the ASI number 

when looking for 

information about 

a supplier* 

The Number That Matters 

1. Credibility 

2. Recognition 

3. Knowledge 

4. Trust 

5. Innovative Solutions 

* Of respondents selecting one of the four major industry identifying numbers. 

Don’t yet have an ASI number? 


99% of 

distributors who file 

catalogs by identifier 

use the ASI number* 

asi/33020 ©2007 Advertising Specialty Institute ® asi/33020

$941,000… 

That’s how much ASI has helped 

to raise for worthy causes since 

2003 ... and it’s another number 


I’m proud to be part of an industry that gives 

back so much. In just the past four years, 

ASI has helped in a number of ways, including: 

• Raising more than $620,000 in cash for the 

American Red Cross to assist hurricane victims 

• Shipping 5 tons of donated goods to food 

banks and homeless shelters 

• Providing 75 mobile phones to abused 

spouses for 9-1-1 calls 

• Contributing $20,000 to PPEF, the PPAIsponsored 

education fund 

This holiday season, I encourage you 

to join us in giving to charities that 

matter. For our list, please visit 



E-mail me at tim.andrews@asicentral.com. 

Best regards, 


President & 


P.S. I’ve personally established a food bank fund in 

my hometown of Hope, Ind. To contribute, please 

contact Lisa Shafran at lshafran@heritagefundbc.com. 

Every penny goes to buy food. 


asi/33020 

AsI ChaRities 

Nine hundred, forty-one thousand 

Charitable Contributions 


402-812807-1207 | 22-1001377758-001

$1.1 Million ... 

That’s how much we just invested — on top 

of ASI’s usual annual spending — to protect the 

data that drives the industry. And it’s another 


ASI’s services keep the industry humming. In a 

typical month, distributors search ESP OnlineTM more than 2.5 million times, and 800,000 

buyers visit a LogoMall ® website. 

To make sure the data is secure and available, 

ASI employs leading data security services 

including: 

Enhanced Data Centers: With laser-sensing 

air sampling tools to identify smoke, advanced 

environmental climate controls, intelligent 

floor and ceiling fire extinguishers and doublepassword 

access. (Even I can’t get in!) 

Offsite Disaster Recovery: Our main data 

center is replicated 800 miles away, on another 

electrical and weather grid. In the event of a 

local disaster, you’ll have access to your data in 

just hours. 

Multiple ISPs: ASI uses multiple Internet 

service providers to provide bandwidth to and 

from our servers. If one company has an outage, 

we switch to another immediately. 

An extra $1.1 million on data security. More 

than any other company in the industry. It’s why 

you have confidence in us — and another reason 

ASI has the only number that matters. 





Best regards, 


President & 


P.S. ASI ContentBridge TM offers a great way to integrate 

ASI’s data directly into your systems. It’s also the only 

solution that will protect you with offsite, out-of-state 

disaster recovery. Drop me an email to learn more. 



402-812807-0409 | 22-1001669234-001

asi/33020 

$ 1.1 Million 

( ) 

That’s how much we just invested —on top of ASI’s usual annual 

spending—to protect the data that drives the industry. And it’s another 

number that matters. From advanced data centers to offsite disaster recovery, 

our investment means the data you need will always be secure and available. 

It’s why you have confidence in us — and another reason 

ASI has the only number that matters. 




402-812807-0409 | 22-1001669234-002

800,000 ... 

It’s the number of end-buyers that visit 

distributor LogoMall ® Web sites in a 

typical month. And it’s another number 


LogoMall ® , ASI’s online sales solution, 

helps more than 10,250 distributors market 

their business, generate leads and produce 

significant sales for ASI suppliers. 

How? All LogoMall ® sites employ a 

powerful shopping engine - the only one 

of its kind in the industry - that intuitively 

guides end-buyers to just the right products 

at exactly the right price. 

800,000 visitors on 10,250 distributor 

sites. Numbers that matter and why more 

companies are turning to LogoMall ® 

every day to build their business. 





Best regards, 


President & 


P.S. We just introduced a LogoMall ® 

marketing package that includes great 

videos and an email marketing service. 

Visit www.asicentral.com/logomall-marketing 

for more information. 



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asi/33020 

800,000 

It’s the number of end-buyers that visit distributor 

LogoMall ® Web sites in a typical month. LogoMall ® , ASI’s online sales 

solution, helps more than 10,250 distributors market their business, 

generate leads and produce significant sales for ASI suppliers. 


( ) 




402-812807-01109 | 22-1001928953-002

Over 1,000 distributors have revolutionized 

their office with ESP Orders. And it’s 

another number that matters. 

This incredible new program helps them sell 

more products faster and make more money. 

How? It saves hours of re-keying time and 

eliminates costly order mistakes. 

With ESP Orders and just a few clicks of 

the mouse you can: 

• Order products directly from ESP ® 

• Send supplier purchase orders 

• Invoice customers 

• Integrate your orders with 

QuickBooks ® or ProfitMaker ® 

• Much, much more 

In fact, you can probably complete 

all of those tasks in about 10 

minutes - including orders with 

multiple suppliers and products. 

To learn more about ESP Orders, 

and get the charter member rate 

of less than a dollar a day, visit 

http://espweb.asicentral.com or call 

800-546-1423. 



Best regards, 


President & 


P.S. ESP Orders runs on any PC or Mac right 

from your Web browser - whether Explorer, FireFox 

or Safari. 



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Numbers matter... - Advertising Specialty Institute

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