Not Just a T-Shirt:
Not Just a T-Shirt:
Not Just a T-Shirt:
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<strong>Not</strong> <strong>Just</strong> a T-<strong>Shirt</strong>:<br />
Everything You Need to Know<br />
About the Staple Wearable<br />
Sponsored by:
Webcast Moderator<br />
C.J. Mittica<br />
• Editor of Wearables<br />
magazine<br />
• Staff writer for Counselor<br />
magazine<br />
• E-mail:<br />
CMittica@asicentral.com
Webcast Panelist<br />
Paige Cannon<br />
• Vice President of Marketing,<br />
Alternative Apparel<br />
• Develops and oversees the<br />
company’s integrated marketing<br />
campaigns and strategies with a<br />
focus on public relations, e-<br />
commerce, events and promotions.<br />
• E-mail:<br />
paige@alternativeapparel.com
Webcast Panelist<br />
Matthew Waterman<br />
• Senior Marketing Manager for Hanes<br />
Imagewear<br />
• Eight years with Hanes, responsible<br />
for the marketing of three different<br />
lines: Hanes, Champion and<br />
Outerbanks<br />
• E-mail: Matthew.Waterman@<br />
hanesbrands.com
Webcast Panelist<br />
Adam Wright<br />
• Owner of Pulse Marketing<br />
Apparel in Scottsdale, AZ.<br />
• Five years experience in the<br />
industry<br />
• E-mail:<br />
adam@doyouhaveapulse.com
Webcast Panelist<br />
Mary Strapason<br />
• Director of Sales and Marketing,<br />
Apple Imprints Apparel<br />
• Works directly with companies and<br />
sales teams to help them win custom<br />
apparel bids<br />
• Nearly 20 years of experience in the<br />
industry<br />
• E-mail: mary@appleimprints.com
• Burnout<br />
T-<strong>Shirt</strong> Terms
• Slub Knit<br />
T-<strong>Shirt</strong> Terms
• Ring-Spun Cotton<br />
• 18 single (20, 30, 40)<br />
• T-<strong>Shirt</strong> Weight<br />
T-<strong>Shirt</strong> Terms
• Screen-Print<br />
• All-Over Print<br />
• Waterbase Ink<br />
and Discharge<br />
T-<strong>Shirt</strong> Decoration
• Embroidery<br />
T-<strong>Shirt</strong> Decoration
• Applique<br />
• Heat Transfer<br />
• Direct-to-Garment<br />
T-<strong>Shirt</strong> Decoration
Panelist Question<br />
What trends are you noticing in T-shirts?
Panelist Question<br />
What’s the difference in selling fashion<br />
tees and heavyweight tees?<br />
What different markets or decorations<br />
should you consider for both<br />
categories?
Panelist Question<br />
Besides “everyone,” what hot markets exist<br />
for T-shirts currently?
Panelist Question<br />
Why are T-shirts always<br />
a top-selling apparel item?
Panelist Question<br />
What sales strategies can you offer for<br />
selling shirts?
Panelist Question<br />
There’s a lot of competition in selling T-<br />
shirts, so what advice do you have for<br />
distributors to set themselves apart?
Audience Q&A<br />
Have a question for the panel?<br />
Type it in now into the Q&A<br />
box on your screen.
Q & A<br />
Contact C.J. Mittica at:<br />
CMittica@asicentral.com<br />
You can access a recording of this presentation<br />
starting tomorrow at<br />
www.asicentral.com/webinars
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