New Supplier Success: Learn How to Use ESP Online to Increase ...

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Descriptions Suggestions: – – Ask distributors & staff what words people would use to search for your products Use ESP for suppliers to type in words and see if the products you expect come up, do come up
• • • • Categories 16% of all searches Just under 2,000 total categories When categories are used – – – Too many results from keyword searches Brainstorming Difficult to describe products Most appropriate category – – – 1 category required for all products 2 allowed More on exception basis.
Page 1 and 2: New Supplier Success: Learn How to
Page 3 and 4: ESP Online • • • • Over 30,
Page 5 and 6: Reviewing Your Product Data for Acc
Page 7 and 8: • • • • • Images Distribu
Page 9 and 10: • • Descriptions -- Bad - Examp
Page 11: • Descriptions Well written copy
Page 15 and 16: • • • Confirmed Accurate Dist
Page 17 and 18: Top Selected Sort Options • • #
Page 19 and 20: • Increasing searches for your it
Page 21 and 22: • ESP Online Top Listing (pay for
Page 23 and 24: • • • • • • Action Plan

New Supplier Success: Learn How to Use ESP Online to Increase ...

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