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New Supplier Success: Learn How to Use ESP Online to Increase ...

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Additional Criteria<br />

Remaining 1% <strong>to</strong> 2% of searches<br />

–<br />

Still represents 25,000 –<br />

30,000 searches each month!<br />

Important for decision making, not just searching<br />

–<br />

–<br />

Usually when used for searching, results are very relevant <strong>to</strong> the user resulting<br />

in higher conversion<br />

As with all fields, if it is not stated in your catalog, it will<br />

These fields are also searched in wordsearch<br />

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–<br />

–<br />

–<br />

–<br />

Color<br />

•<br />

Shape<br />

Creative names are nice for display but not for searching<br />

Material<br />

Size<br />

•<br />

•<br />

More often used for display as opposed <strong>to</strong> searching<br />

Searched more often for drinkware<br />

Production time<br />

sizes, shirt sizes, usb<br />

not be entered<br />

drives

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