You Gotta Be Kidding! Statewide Recycling Campaign Social ...

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You Gotta Be Kidding! Statewide Recycling Campaign Social Marketing Strategy EPA Resource Conservation Challenge (RCC) Web Academy Solid Waste Management and Recycling Educational Series May 20, 2010
Georgia’s Statewide Recycling Strategy 2005 Waste Characterization Study results o Update State’s waste disposal reduction goals State recycling strategy implementation o Away From Home Program o Regional Recycling Hubs o Establish Recycling Performance Reporting Metrics (ReTrac) Statewide Recycling Campaign
Page 1: EPA Disclaimer Notice: This documen
Page 5 and 6: Social marketing theory applied Al
Page 7 and 8: Identifying the Target Audience 45
Page 10 and 11: Campaign Tools Marketing Materials
Page 12 and 13: Materials Available -- Examples
Page 14 and 15: Consumer Web site - Home Page
Page 16 and 17: Campaign Social Media Facebook Cau
Page 18 and 19: Incentive Kit Partnership Program
Page 20 and 21: Results Community Engagement: Unpr
Page 22 and 23: Community Campaign Showcase Use of
Page 24 and 25: City of Griffin and Savannah
Page 26 and 27: Rome Braves and Savannah Sand Gnats
Page 28 and 29: Other communities around Georgia Ci

You Gotta Be Kidding! Statewide Recycling Campaign Social ...

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