You Gotta Be Kidding! Statewide Recycling Campaign Social ...

More documents

Recommendations

Info

Results Community Engagement: Unprecedented 168 stakeholders, representing over 100 communities, launched campaign in first 6 months. 206 community events held promoting recycling, reaching over 260 thousand attendees from June 2009-April 2010. Generate buzz: 154 news stories to-date: 50+ stations airing radio PSA, audience impressions 1.4 million print/broadcast + countless on-line. Award of Excellence from EPA, Davey International Creative Award, Georgia <strong>Recycling</strong> Coalition Innovation Award. Over a dozen trade organizations highlight the campaign.
More Results <strong>Recycling</strong>: Total tons recycled at events in Georgia increased by 48%, with over 47.3 tons collected in 2009 Initial reports show success in increasing recycling, but a oneyear analysis will be more accurate and revealing Sponsorships: In just the first six months, $524,000 of in-kind and sponsorship funds were given the campaign ($100,000 of these funds came from communities)
Page 1 and 2: EPA Disclaimer Notice: This documen
Page 3 and 4: Georgia’s Statewide Recycling Str
Page 5 and 6: Social marketing theory applied Al
Page 7 and 8: Identifying the Target Audience 45
Page 10 and 11: Campaign Tools Marketing Materials
Page 12 and 13: Materials Available -- Examples
Page 14 and 15: Consumer Web site - Home Page
Page 16 and 17: Campaign Social Media Facebook Cau
Page 18 and 19: Incentive Kit Partnership Program
Page 22 and 23: Community Campaign Showcase Use of
Page 24 and 25: City of Griffin and Savannah
Page 26 and 27: Rome Braves and Savannah Sand Gnats
Page 28 and 29: Other communities around Georgia Ci

You Gotta Be Kidding! Statewide Recycling Campaign Social ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?