You Gotta Be Kidding! Statewide Recycling Campaign Social ...

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Statewide Campaign Goals Help grow recycling volume and decrease recyclables being wasted Educate the public and key stakeholders on the benefits and importance of recycling Encourage recycling participation by connecting emotionally with Georgians And an added benefit: Position Georgia as a national recycling success story!
Social marketing theory applied Always start with research o Know and pin point who you need to reach and their barriers and motivators Develop tools that will speak to and motivate them o Change will not happen overnight o You must first create buzz and catch attention o Then.. engage (and engage and engage…) Use creative tools to catch people where they live, work and play Always measure and adjust
Page 1 and 2: EPA Disclaimer Notice: This documen
Page 3: Georgia’s Statewide Recycling Str
Page 7 and 8: Identifying the Target Audience 45
Page 10 and 11: Campaign Tools Marketing Materials
Page 12 and 13: Materials Available -- Examples
Page 14 and 15: Consumer Web site - Home Page
Page 16 and 17: Campaign Social Media Facebook Cau
Page 18 and 19: Incentive Kit Partnership Program
Page 20 and 21: Results Community Engagement: Unpr
Page 22 and 23: Community Campaign Showcase Use of
Page 24 and 25: City of Griffin and Savannah
Page 26 and 27: Rome Braves and Savannah Sand Gnats
Page 28 and 29: Other communities around Georgia Ci

You Gotta Be Kidding! Statewide Recycling Campaign Social ...

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